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Facebook AdsAmy Lim

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Ad placement

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Audience- Location- Demographics (age, gender, etc.)- Interests (activities, hobbies, etc.)- What they buy online and offline

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Ad PreferencesChanging your ad preferences influences which ads you see, but it won’t change the total number of ads you see.

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Dynamic Ads• Helps target relevant audiences• When logged in, the browsing you do

may determine which ads you see.• Pixels track user activity.• Facebook, Instagram, Google Adsense

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News: Banned AdsGoogle follows Facebook in banning payday loan ads

- repayment is due within 60 days. - loans with an APR of 36% or higher.

- ”Financial services is an area we look at very closely because we want to protect users from deceptive or harmful financial products.”

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News: Shoppable Video Ads

• Watch video and click to receive more info/be taken to retailer’s website

• Goal: to drive sales

• Already existing with Google and YouTube ads