Reach & Target Block

A reach/target block ensures that every single person in your target demographics sees your ads.

The Logout Experience

Market Place / RHS

• Marketplace ads appear anywhere on Facebook.• Best to promote applications• Need: 110 x 72 pixel images• Wording: 25 characters include space for headline,

90 characters include space for body copy

Good Examples

Bad Examples

Page Post Ads• Eligible to appear in Newsfeed.• FB 20% Text Rule applies.• How to check?

https://www.facebook.com/ads/tools/text_overlay

Unpublished PAGE POST ADS

Essentially the same as Page Post ads – With a link.

Use to promote external urlIt won’t publish in the fanpage

Facebook Offers

Facebook Offers

Requires USD $ 5.00

Very, very, Very Viral

Sponsored Stories

• Page Like• Page Post Comments• Page Post Likes• Page Post Shares

Sponsored Stories only target the friends of your fans.

Sponsored Result

NO MORE AVAILABLE on 9 JULY

Targeting fans friends who liked the Pages, Apps and people who subscribe enabled.

People will see the ad when the targeted entity appears in their search results.

It only appear in desktop search results.

1. Identify

2. Find

3. Reach

CUSTOM AUDIENCE

What you need:A list of:-Facebook User IDs-Email Addresses-Telephone Numbers

*You are recommended to have a list of at least 5,000 to 10,000 entries

the people you want to talk to

them on Facebook

them with relevant ads

Facebook Exchange

Facebook Exchange

Facebook Exchange

Engagement

Mobile targeting

Ads appear in the most engaging place on FB, mobile news feed

Ads can be targeted to exactly the right mobile audience using all targeting options

Mobile App Install

Marketing Funnel

AWARENESS

CONSIDERATION

CONVERSION

LOYALTY Targeting with Custom Audiences

Page Post Ads & Sponsored StoriesTargeting with Custom

Audiences

Facebook Exchange

Page Post Ads

Facebook Offer

The Logout Experience

Reach & Target Blocks

Page Post Ads & Sponsored Stories

Ensuring sufficient reach for posts• Page post ad must be less than six days old for delivery

Targeting• Keep overall demographic and interest targeting broad for a campaign,

including device targeting, to ensure maximum reach.

Structure• Maximize success by separating ads out into different campaigns• Ensure that ads aren’t competing with each other by targeting the same

audience.

TIPS & TRICK

Creative:• Make the page post interactive with a call to action.• Try to optimize the first 90 characters for your posts to include the

main message. • Photos and videos tend to drive 2x more engagement than plain text,

so try to include images when relevant.

Bidding to ensure your ad is seen

• Can use optimized CPMs or CPCs.• Average CPC bids will generally be higher than average CPCs paid• When in doubt, bid higher than the suggested bid.

TIPS & TRICK