Facebook Strategies to Drive Qualified Leads for Real Estate Professionals
Facebook ad for mortgage professionals
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Transcript of Facebook ad for mortgage professionals
Here Is What You Are Getting
• Monthly webinar designed to help you grow your business.
• Support and Live Q and A.
• There is no charge for this training! Everything is sponsored by First National.
• Make sure you connect with your Account Manager after the event!
FACEBOOK ADS THAT WORK!
HOW A 68 YEAR OLD MORTGAGE BROKER GENERATED A 507% ROI
FROM FACEBOOK ADS IN ONE YEAR!
HERE’S OUR PLAN1 - Learn The Facebook Ad Types and Create Your Ad Plan.
2 - Best Practices For Your Ads Direct From Facebook.
3 - How To Properly Analyze Your Campaign and Optimize For Long Term Success!
CASE STUDY
CASE STUDY$10 per day built 5,719 total clicks to website.
Average cost per click $0.60
Roughly 104 leads generated at $32.74 per lead.
6 deals closed for $17,268 in commissions.
CASE STUDY$17,268 gross - $3,405 ad spend
$13,862.58 profit
A 507% ROI
$5.07 returned for every $1 invested
THE 4 AD TYPES THAT ARE RECOMMENDED RIGHT NOW!
ADS MANAGER
LEAD ADS
LEAD ADS
LEAD ADS
LEAD ADS
CAMPAIGN TYPESLead Generation - Happens Inside Facebook
Local Awareness - Easy. Direct To Facebook
Traffic - Optimizes For Clicks
Conversions - Optimizes For Leads
STRUCTURECampaign - The goal of your total ad campaign.
Ad Set - Testing your targeting
Ads - Testing your copy and imaging
AD EXAMPLES
AD EXAMPLES
AD EXAMPLES
BEST PRACTICES FROM FACEBOOK
FACEBOOK TARGETINGDemographics
Interests
Behaviours
3 Different Ad Set Types
FACEBOOK TARGETINGMortgage Targeting
FACEBOOK TARGETINGReal Estate Targeting
FACEBOOK TARGETINGRefinance Targeting
FACEBOOK TARGETINGUse Exclusions
FACEBOOK ADS
Use 3 different ad body copy styles
Use 3 images in each ad.
FACEBOOK ADS
The entire process is done in 7 days!
Facebook optimizes your ads based on clicks.
Pause all ads but the 2 winners and test again!
FACEBOOK GOALS
Your CPC (Cost Per Click) > $1.25
Your CTR (Click Through Rate) < 1.0%
Relevancy should be < 5
EXAMPLE CAMPAIGN
WHAT WE LEARNED1 - Learn The Facebook Ad Types and Create Your Ad Plan.
2 - Best Practices For Your Ads Direct From Facebook.
3 - How To Properly Analyze Your Campaign and Optimize For Long Term Success!
A SPECIAL OFFER
I Will Give You A FREE 30 Minute Ad Planning Session!
www.cwjstone.com/funnel