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Transcript of Facebook
FACEBOOK’S DILEMMA
Presented By: Kriti Kashive – 201067 Neharika Mallik – 201086 Paras Dhawan – 201101 Puneet Arora – 201111 Radha Mohan Giri – 201113 Rakesh Kumar G S – 201116
Inception in 2004 – Currently the leader in social networking
Has around 750 mn users Messaging, groups, photo sharing, user-
created apps Simple & Crisp Interface
INTRODUCTION TO FACEBOOK
OPPORTUNITIES THROUGH
Advertisements can reach highly
targeted audiences
Firms can have Facebook Pages
News Feed and Status updates
PRIVACY ISSUES
Beacon – Shared user activities without consent
News Feed – Considered to be an Invasion of Privacy
Problems related to Account Deactivation & Deletion
BUSINESS MODEL
Network Effects Model – Value of a Good or Services to a Potential customer increases with number of customers already availing that service
Revenue Generation – Advertisement
1.Local Text Ads – From local
businesses
2.Traditional Banner Ads – On side
Panel
3.Sponsored Groups – Pages of
Companies
BUSINESS MODEL
Facebook Platform for Widgets and Apps – Win- Win Situation for both Facebook & App Developers
Apps for Businesses – Ex.: Flixster, We Read, etc.
The Viability of The Business Model
ADVANTAGES OF THE MODEL
More than 750 mn Potential Customers (Would have been the 3rd most populated country)
Targeting the Customers is easier – Companies can target based on the stage or condition of the user (Marriage, child birth, higher education, etc.)
Easier to maintain an interactive page than maintaining a full scale website for small businesses
THREAT TO THE FACEBOOK MODEL
Immersive environment due to Apps - make
the Ads less noticeable
Apps advertising for other Apps – No
extensive external advertising
Threat from Competitors – Google+ gathered
more than 25 mn users in less than a month
FUTURE OF FACEBOOK E- Commerce of merchandise and
services through Facebook Use of Facebook Credits to purchase
real world objects
FUTURE OF FACEBOOK
Entertainment - Movie rentals, buying music, online gaming, etc.
File hosting and sharing Platform for people with common interests
to interact, share and publish their views
PROFIT VS PRIVACY Simpler Privacy settings and controls
for sharing of user content Conducting survey for knowing user
preferences Effective segmentation of users based
on usage patterns
PROFIT VS PRIVACY
Stop Link Cloaking
Improved security features to assure
user loyalty
Increase emphasis on e-commerce and
M-commerce on Facebook itself
THANK YOU