FACEBOOK & INSTAGRAM · 2019-06-24 · 11 8.WERBESTRATEGIE | ERSTELLUNG ZIELGRUPPEN Watched video...
Transcript of FACEBOOK & INSTAGRAM · 2019-06-24 · 11 8.WERBESTRATEGIE | ERSTELLUNG ZIELGRUPPEN Watched video...
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@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
TINDER
Marketing today is like
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2.2 BILLIONS
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2/3 of al l people with internet access
are already on fb
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@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
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1 BILLION
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1/3 of al l people with internet access
are already on IG
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Why is someonefol lowing me?
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KINDS OF CONTENT
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Text
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Image Video
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ADD VALUE
Education Inspiration Entertainment
Education Inspiration Entertainment
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MERCEDES BENZ
TRAINEE FOR THE BANKING INDUSTRY
WHICHBRAND?
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ENGAGE WITH YOURFOLLOWERS
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8. WERBESTRATEGIE | ERSTELLUNG ZIELGRUPPEN
Watched video >50%
Liked / Commented
10
Clicked Added product to cart
> 10 seconds on page
Purchased
LINE OF COMMITMENT (L.O.C.)
Zero HeroHero
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CUSTOM AUDIENCES LOOKALIKE AUDIENCES PRODUCT CATALOG
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8. WERBESTRATEGIE | ERSTELLUNG ZIELGRUPPENRANKING OF TOP GLOBAL BRANDS 2010 - 2018
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SOURCE: INTERBRAND