Create (Or Update) Your Own Facebook Page

Let’s get started!

Facebook 101 for Business workshop – Part 2

Choose: •  Local Business or Place

•  for ‘brick and mortar’ businesses •  to claim your Facebook Place Page for better SEO because Google/Bing gives preference to Local Businesses in a search

•  Company/Org/Inst OR Brand/Product

•  if you work from home and don’t want your address listed What type of Page you choose also determines what

shows in your ABOUT Section – Local business shows phone & address; Company or Brand/Product shows description, which can include your website link

Example of a Completed Fan Page

Profile Image/Avatar

Apps

Page Name

Cover Photo

Facebook Fan Page – initial setup

Page Name

You can now:

• Edit Page settings • Add a Profile Picture • Add a Cover Photo

Facebook Fan Page – Edit Page Settings

Username = URL (domain name, Vanity URL)

Name = Page Name (display name under your Cover Photo)

Always add your website and other social networks!

You can add an Admin (Spouse, business partner, trusted friend) either by entering their email here, or once they have ‘liked’ the Page an option appears to “make admin”.

Did you know that you need 30 fans to view Page insights?

Facebook Apps (Tabs) – Amy Porterfield (Page)

Customized App Thumbnails & 3rd Party Apps

Facebook Apps – how to edit or rearrange them

Where to Find Content Worth Sharing

Online •  blogs •  podcasts or webinars •  Pinterest •  other Facebook Pages (competitors, related

industries) •  online versions of newspapers, magazines •  curated sources:

•  www.Alltop.com •  http://paper.li/newsstand •  http://www.scoop.it/ •  http://www.stumbleupon.com/ •  http://digg.com/

Where to Find Content Worth Sharing

Offline (Traditional)

•  newspapers •  magazines •  radio •  word of mouth/gossip •  TV •  trends – window shopping •  interviews •  trade shows/conferences/workshops

Talk about what’s trending (& why photos are important)

Storytelling – Captain Morgan Rum

Storytelling - What to talk about & why photos are important

Milestones – telling your story

Captain Morgan (of Rum fame)

What makes content go viral?

•  #1 by far is HUMOUR! (think of memes, the cat photos, the silly video bloopers, Psy - Gangnam style)

•  nostalgia

•  what’s trending •  holidays •  events - the Olympics, US presidential election, iPhone5 launch •  celebrities like Justin Bieber, Ryan Gosling, the Royal Family

What makes content go viral?

What makes content go viral?

What makes content go viral?

QUICK TIPS: •  leverage your success •  make connections •  give compliments

•  Connect with 3 new people to add to your network

•  Comment on 3 of their posts/updates •  create a relationship - do not sell to them!

•  Like or share 3 of their posts

Good practices – The Rule of 3

Every day:

2 things businesses miss that leads them to fail at social media

Remember I mentioned this in my emails? (Actually, companies often miss this in traditional marketing too.)

1.   Always have a call-to-action. Tell your potential customers what you want them to do – “like” your page; share your status update; watch your video; etc

2.   Build your e-mail list. To do that, you need to give them a call-to-action, have a “compelling offer”, and of course, have an opt-in form on your website, blog or Fan page.

Other Facebook Quick Tips

•  Facebook Page link on your Personal Profile

•  Scheduling & back-dating status updates on your Facebook Page

•  add a founding date for your company •  add milestones and achievements to your Timeline history •  use the Questions feature to encourage engagement •  pre-schedule status updates, photos, videos to appear at a later date (batch processing your “evergreen” posts)

•  Allow on Page/Highlight on Page

•  @tagging

•  Highlighting and Pin to Top

www.BrightSparkMedia.ca