Face-to-Face to Facebook: Communications Overview
description
Transcript of Face-to-Face to Facebook: Communications Overview
![Page 1: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/1.jpg)
BrandEssentials™ / Communications
Organization Communications: Conversations and Content
![Page 2: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/2.jpg)
The strength of your communications approach will determine the success of your organization
![Page 3: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/3.jpg)
Communications approach either personal or formal — are you having conversations or pushing information?
![Page 4: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/4.jpg)
Internal Communications
![Page 5: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/5.jpg)
Internal Tools: PersonalConversations• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging
• Collaboration / Project Management software
![Page 6: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/6.jpg)
Internal Tools: FormalInformation
• Intranet
• Memos or bulletins
![Page 7: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/7.jpg)
External Communications
![Page 8: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/8.jpg)
External Tools: PersonalConversations• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging SMS
• Social Networks: Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, 4Square, etc.
• Blog
![Page 9: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/9.jpg)
External Tools: FormalInformation & Content
•Social Networks: Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, 4Square, etc.
•Website / Blog
•Podcast
•E-newsletter
•Printed material
![Page 10: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/10.jpg)
•Speak the right language: age and demographic specific
•Use audience preferred channel of communication: Text, Email, Facebook, etc.
•Communicate a consistent message
•Vary calls-to-action to suit audience and channel
•Ask for and collect contact information
•Provide subscription options
Connect with Your AudienceInternal / External: Personal or Formal
![Page 11: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/11.jpg)
Integrate your communications and facilitate effortless conversations
![Page 12: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/12.jpg)
•Get Connected: use social media icons on website, email newsletters and email signatures
•Add “share” buttons to your web & blog pages and email newsletters
• Include links to website, blog, newsletter archive and subscribe pages from all social media profiles
•Easy navigation between all touchoints
•Ensure consistent branding throughout
Integrated CommunicationsLinking your website, email and social media efforts
![Page 13: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/13.jpg)
10 Step Communications1. Understand who you are2. Know your audiences3. Prioritize your audiences4. Establish Key Messages5. Target your key audiences6. Support your colleagues and employees7. Ask for Feedback8. Evaluate all aspects of your communications9. Measure your results10. Optimize your efforts
![Page 14: Face-to-Face to Facebook: Communications Overview](https://reader035.fdocuments.in/reader035/viewer/2022081519/5559ef31d8b42a39498b542c/html5/thumbnails/14.jpg)
Not sure how to get started? a Communications Audit will help establish what’s best for your organization.
For more information call us: +1 604.609.6604Go to our website: KADENZbrand.comEmail: [email protected]: /KADENZbrand