Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng...
Transcript of Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng...
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Face Digital CASE STUDIES (2010 -2014)
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Pharmacy Food & beverage
Hi - tech Education
Agenda
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SANOFI _ Mobile game
Objective:
Raise awareness about the disease by popup messages when user play game.
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Eva Beauty
Channel:
Forum seeding
Objective:
Brand
awareness
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ANLENE
Channel
- Forum seeding
Objective
- Re-launched
Anlene
Concentrate
products,
- Introduce new
chocolate
flavor
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MICROSITE
THIÊN LONG
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Loading page
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Home page
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Game 1: Ha nh tinh Nhanh Nhen _ Mă t Tinh Rinh Qua
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Game 2: Ha nh tinh Mo t Sa ch _ Tră c nghiê m kiên thưc
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Game 3: Ha nh tinh sa ng ta o _ Tră c nghiêm kiên thưc
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Game 4: Ha nh tinh thông tha i _ Tranh ta i ba n be
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Game 5: Ha nh tinh may mă n – Lâ t ô may mă n
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Tab: Lưu Dâ u Ky Niê m _ Edit photo
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Tab: Ba n Co Biêt _ Show video Thien Long
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SCHNEIDER VIETNAM
Email Marketing
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Cdiscount
SEO supporting
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D&G VIETNAM
Design website & Automatic email system.
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TBWA
Design web X’mas for TBWA & Biz tequila
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Poca _ Đại hội chém gió
• Channel:
– Forum seeding
– Facebook viral
– Facebook influencer
• Objective:
– Introduce competition of Poca
• Campaign duration: 2 months
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• Channel:
– Forum seeding
– Facebook viral
– Pr
• Objective:
– Introduce new campaign promotion.
– Campaign duration: 1 month
Vietjet Air
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• Platform: – microsite 2D
– QR code
– SMS integration
Orion _ Tình như Chocopie
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Citimart – “Ngày phụ nữ Việt, mua sắm thiệt rẻ”
• Channel: – PR
– Forum seeding
– Facebook viral
• Objective – Introduce the
promotion on
women’s day
• Campaign duration: – 1 month
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AXE – “Dầu Gió Hiệu Cây Búa”
• Channel:
– PR
– Forum seeding
– Facebook viral
– Facebook fanpage
• Objective
– Hold a contest to celebrate VN women’s day
• Campaign duration: 1 month
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Abbott
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• Channel: – Facebook
fanpage
– Facebook viral
• Objective: – Introduce new
combo: Bread & coffee
• Campaign duration: 1 month
Highland coffee
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• Channel:
– Display banner
• Objective:
– Promote for “Bun thit
nuong”
• Campaign duration: 1
month
Pho24
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• Channel: – Facebook fanpage – Facebook viral – Display banner
– PR – Forum seeding
• Objective – Introduce Gmobile _
new brand identity – Drive traffic to
microsite
• Campaign duration: 2 months
Gmobile
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THIÊN LONG GROUP • Channel:
– Build microsite with homepage 3D
– Communications channels
• Display ads
• PR
• Social marketing: Zingme &
• Campaign duration: 2,5 months
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• Channel:
– Content development on Facebook viral & Facebook fanpage
• Fanpage & social activities management
• Viral marketing
• Community development for fanpage
• Objective: 5k fans & build interaction
• Campaign duration: 2 months
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Falsies Mascara - Maybeline
• Channel:
– Forum seeding
– Facebook: viral
– Content building
• Facebook viral marketing
• Seeding on woman & youth forums
• Campaign duration: 1 month
Co-operate with partner
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Olay blog
• Channel:
– Facebook viral for
Olay blog
– Facebook Ads
• Campaign duration: 1
month
Co-operate with partner
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Sony X’peria
• Channel:
– Media planning & booking
– Content development on Facebook &
forum channels
• Fanpage & social activities
management
• Viral marketing
• Community development for fanpage
– Game (app) development
• Campaign duration: 1.5 months
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Application on
fanpage
Application on
fanpage
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Thien Long Pen www.bancobiet.vn
• Channel:
– Media planning & booking
– Content development on Facebook & forum channels
• Fanpage & social activities management
• Viral marketing
• Community development for fanpage
– Microsite development
– Game (app) development
• Campaign duration: 2.5 months
Work directly
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Game at phase 1
Game at phase 2
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Bridgestone – “Thematic”
• Channel: – PR
• The story of quality
• The story of safety
• The story of the environment
– Forum seeding
• Campaign duration: 1 month
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Đọ sưc âm nhạc
• Channel:
– Forum seeding to talk
about reality show on
HTV7
• Campaign duration: 1
month
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BV pharma – “Livonic”
• Channel:
– Forum seeding on women forums
• Objective – promote new product and remind TA to
take care their healthy
• Campaign duration: 1 month
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Ashima
• Channel:
– Forum seeding on women forums
– Run on 10 women forums: WTT,
lamchame, hervietnam, etc.
– Objective:
• Viral promotion named “ Nấm & sắc
đẹp”
• Viral functionality of Ashima to
attract potential clients
• Campaign duration: 1 month
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AMA ( Cleverlearn)
• Channel:
– Forum seeding on women forums
– Project 1: Summer Fantasy
• Run on 6 women forums: WTT,
lamchame, hervietnam, etc.
– Project 2: Active learning
• Run on 8 school forums
• Campaign duration: 1 month
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Micro-site & Social Media www.memmatthanhdiu.com
Co-operate with partner
• Channel:
– Microsite development
– Content development on Facebook & forum channels
• Fanpage & social activities
management
• Viral marketing
• Community development for fanpage
• Campaign duration: 2 months
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Freeman – underwear for men
• Channel:
– Media planning & booking
– Facebook fanpage building
• Facebook viral marketing
• Seeding on car forums
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TOTAL LUBRICANTS
• Concept from partner
• Online channels:
– 3D microsite development: movement detection technology
– Media planning & booking
– Content building • Facebook viral marketing
• Seeding on car forums User can use voice to increase
speed & face movement to
play the game
Co-operate with partner
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webcam
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Nivea – “Serum”
• Channel:
– Facebook viral
– Forum seeding
– Online consultancy on webtretho
Viral for concept Đẹp Đỉnh Độc
• Campaign duration: 1,5 months
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Tra Xanh Khong Do
• Campaign objective
– Recruit contestants to microsite (hold by partner)
– Create reach on Facebook community about TXKD
– www.traxanhkhongdo.nhaccuatui.com
• Facebook viral
– Used 9 Niche profile & 5 Mass profile viral on Facebook
• Forum seeding
– Run on 9 Women & Teen forums: Eva, Phununet, Vietgiaitri,…
• Duration: June ~ July, 2012
Co-operate with partner
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Number 1 dau
Concept:
– Come from partner: Acapela recording
Online channels:
– Forum Seeding, Facebook Fanpage, Youtube
Campaign objective:
– Drive traffic to www.ngaigithuthach.com.vn
– Invite users to join the contest
Duration:
– Jun 2011 to Sep 2011
Co-operate with partner
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Piattos
Co-operate with partner
• Concept: Piattos hold a contest
“Take picture with Piattos”.
• Campaign objective
– Push sales
– Create engagement from target
audience
• Channel:
– Facebook viral
– Facebook fanpage
– Forum seeding
• Campaign duration: 1,5 months
![Page 57: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/57.jpg)
Raffles – pro teen
• Channel:
– Facebook viral
– Facebook fanpage
– Forum seeding
• Campaign duration: 1,5
months
![Page 58: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/58.jpg)
Language Link
• Channel:
– Forum seeding
– Facebook Ads
– Display banner
– PR Article
• Campaign duration: 1,5 months
![Page 59: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/59.jpg)
Budweiser
• Channel:
– Forum seeding
– PR
– Display ads
• Campaign objective:
– Announce about
Budweiser’s sponsorship for FA Cup to London
• Duration: 1 month
![Page 60: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/60.jpg)
Thuốc tránh thai Mercilon Mercilon
Co-operate with partner
• Channel:
– Forum seeding on women forums
• Duration: 1,5 months
![Page 61: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/61.jpg)
Thuốc tránh thai Mercilon RotaTeq
Co-operate with partner
• Channel:
– Forum seeding on women forums
• Campaign objective: – Brand awareness (share key
message to make customers know about Rotateq)
• Duration: 1 month
![Page 62: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/62.jpg)
Belif _ Comestic
Co-operate with partner
• Channel:
– Forum seeding on women
forums
• Campaign objective: – Increase brand awareness
– Share functionality
• Campaign duration: 1 month
![Page 63: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/63.jpg)
Gambrinus _ beer
Co-operate with partner
• Channel:
– Forum seeding on women
forums
• Campaign objective: – Increase brand awareness
– Drive attention & get registry to Lễ hội bia Tiệp
• Campaign duration: 1 month
![Page 64: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/64.jpg)
Remy Martin
Remy Martin
Concept, micro-site from
partner
• Channel:
– Viral contest on Facebook
– Hot FB profile
– Forum seeding
– Email marketing
• Campaign objective: – RM hold a contest for dance
groups. They invite many dance groups from big cities to join their contest.
• Campaign duration: 3 month
![Page 65: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/65.jpg)
Friso mom & Friso promo
• Channel:
– Facebook fanpage
– Forum seeding
• Campaign objective:
– Get experience from target audience
– Create engagement from target audience
• Campaign duration: 3 month
Co-operate with partner
![Page 66: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/66.jpg)
![Page 67: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/67.jpg)
_ Tuyet chieu con gai
Concept: from partner, Diana hold many small contests ( six contests
for six weeks) that is suitable with their TA to rebrand for Diana
Forum Seeding, Facebook Fanpage
• Objective:
– Increase traffic for fanpage Dianatuyetchieucongai
– Rebranding for the Diana 4Teen
• Activities: viral & invite user to join online contest (Mit uot, hong moi,
im lang, chanh mot xiu…)
• Duration:
– May 2011 to June 2011
Co-operate with partner
![Page 68: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/68.jpg)
![Page 69: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/69.jpg)
Levis Levis hold a contest that call users join & then build some teams to travel
from North to South of Vietnam
• Objective: – Drive traffic to www.levigovietnam.com
– Invite users to join the contest
• Channel: – Facebook fanpage, FB viral
• Duration: – 1st Jul 2011 to 31st Jul 2011
Co-operate with partner
![Page 70: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/70.jpg)
![Page 71: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/71.jpg)
Study Group
• Objective:
– Increase traffic for website
– Increase members
– Increase brand awareness
– Attract students to register
• Channel:
– Community viral
– Facebook fan page
– Local sites
– Media booking
![Page 72: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/72.jpg)
![Page 73: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/73.jpg)
FB fanpage
• Objective: – Attract students for enrollment
(Australia)
– Increase brand awareness
• Full services – Concept
– Consult domain names
– Email marketing
– Facebook fanpage, viral
• Duration
– 4 months (1st Jul – 1st Nov 2010)
Study Group
![Page 74: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/74.jpg)
Viso trắng sáng mới
• Objective :
– Sales promotion
– Product functionality
• Channel:
– Facebook viral
• Campaign duration: March 7th ~ April 15th
Co-operate with partner
![Page 75: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/75.jpg)
Domino’s pizza
• Objective:
– Send the Newsletter of Domino to users
– Introduce the promotion of products
– Increase brand awareness
• Channel
– Email marketing
• Campaign duration:
– June 2012
![Page 76: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/76.jpg)
IBM • Objective:
– Send the newsletter of IBM to
users.
– Introduce the advantages of
products
– Increase brand awareness
• Channel:
– Email marketing
• Campaign duration
– From 13st JAN, 2011 to 12st JAN,
2012
Co-operate with partner
![Page 77: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/77.jpg)
Jemma (PNJ)
• Objective:
– Push promotional campaign on community
sites & mass portal to make a buzz for
product.
• Channel:
– Email marketing
– Forum seeding
– PR
– Display ads
• Campaign duration
– From 13st JAN, 2011 to 12st JAN, 2012
![Page 78: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/78.jpg)
ERC Institute
Email Marketing
• Objective:
– Increase traffic for website
– Attract users to the
conference
– Increase brand awareness
• Duration:
– 1st Aug, 2010 to 2nd Aug,
2010
![Page 79: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/79.jpg)
Raffles International College
• Objective:
– Increase traffic for website
– Attract users to the
conference
– Increase brand awareness
• Channel: display ads
• Campaign duration:
– 1st Aug, 2010 to 2nd Aug,
2010
![Page 80: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/80.jpg)
OCB
• Objective:
– Increase traffic for website
– Increase members
• Channel:
– Vnexpress.net
• Campaign duration: 1 month
– 01/09/2010 to 01/10/2010
![Page 81: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/81.jpg)
Q-mobile
• Objective:
– Increase traffic for website
– Show their promotion to
customers
• Channels
– Mp3.Zing, NCT, Nhacso,
Yeuamnhac, Nhac.vui.vn
• Duration:
– 20/02/2011 to 12/03/2011
![Page 82: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/82.jpg)
SGAME
• Objective:
– Increase traffic for website
– Increase members
• Channel:
– Display ads
• Campaign duration:
– 1 month
![Page 83: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/83.jpg)
World Edu.
• Objective:
– Branding to compete
with other schools
• Channel:
– Google marketing
• Campaign duration: 2
months
![Page 84: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/84.jpg)
Toyota Fotuner
Co-operate with partner
• Objective:
– Increase traffic for website
– Increase brand awareness
– Send company’s message
to their clients
Channel:
– Google marketing
• Campaign duration: 1 month
![Page 85: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/85.jpg)
Viet Thang Long
• Objective:
– Increase traffic for website
– Increase brand awareness
– Send company’s message
to their clients
• Channel
– Google marketing
• Campaign duration: 1 month
![Page 86: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/86.jpg)
Vien Thong A
Co-operate with partner
• Objective:
– Sales promotion
– Increase brand awareness
– Channel:
– Google marketing
• Campaign duration: 1 month
![Page 87: Face Digitalfacedigital.vn/Face Digital _ case studies _ 2010 ~2014.pdf · Game 3: Hành tinh sáng tạo _ Trắc nghiệm kiến th ... – Email marketing](https://reader034.fdocuments.in/reader034/viewer/2022042511/5a78cd907f8b9aa17b8cc673/html5/thumbnails/87.jpg)
C/P: Bui Thi My Dung [t]: +84 (8) 2247 3673 (direct line)
[m]: +84 (0) 987 037 017 @ [email protected]
Phu Nhuan Building, 2nd Fl., 20 Hoang Minh Giam St., Phu Nhuan Dist., HCMC, VIETNAM