Face Book Stats
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12FACEBOOK
STATSCHARTS& GRAPHS
AWESOME
DOWNLOAD A FREE COPY AT HUBSPOT.COM/CHARTS
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People share, read
and generally engage morewith any type of content
when its surfacedthrough friends and peoplethey know and trust.
2
MALORIE LUCICH, FACEBOOK SPOKESPERSONFEBRUARY 2011
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3
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FACT:Facebook hasa massive& highly engaged
audience.
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Your customers are relying more & more onsocial.
5 SOURCE: BLOGHER, APRIL 2011
164 MillionUS INTERNET USERS
93% of US adult Internetusers are on Facebook.
152 MillionUS FACEBOOK USERS
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1 out of every8 minutesonline is spent on Facebook.
SOURCE: COMSCORE, FEBRUARY 2011
f
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Your customers are relying more & more onsocial.
700 2010
5040
8450
13500 13500
FACEBOOKING EATING WATCHING TV OTHER WORKING SLEEPINGAVERAG
EMINUTES/MONTH
SOURCES: BUREAU OF LABOR STATISTICS, JUNE 2010 & FACEBOOK PRESS ROOM, 2011
The average Facebook user spends on Facebook.>11 hours/month
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Your customers are relying more & more onsocial.
MINUTESSPENT(BILLIONS)
SOURCE: COMSCORE, AUGUST 2011
Facebook is overtaking GoogleandYahoo in total time spent online.
37.935.8
39.1
34.3
44 43.241.5 40.5
38.6 38.7
12 1316 16.7
20
26.7
34.6 3638.2 40.5
5.6 5.9 6.4 6.49.3
11.415.8
27.632.2
39.9
Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10
Yahoo! Sites
Google sites
Facebook
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Your customers are relying more & more onsocial.
SOURCE: JANRAIN, APRIL 2011
Facebook has becomethe top choice
for social sign-in.
FACEBOOK35%
GOOGLE31%
YAHOO13%
TWITTER7%
WINDOWS LIVE6%
OTHER8%
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8%
10%
31%
54%
88%
5%
7%
18%
44%
84%
PRINT OUT
MAIL
TELEPHONE
FACEBOOK
EMAIL
Male
Female
10 SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
Facebook has become the preferred wayof sharing content, second only to email
(for now).
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8/6/2019 Face Book Stats
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Were not just engaging with our friendson Facebook. Were engaging with
businesses of all kinds.
54
57
92
9
43
17
BRANDS
MEDIA
ARTISTS
Avg # of Comments/post
Avg. # of Likes/post
NOTE: PAGES ANALYZED HAVE AT LEAST 100K LIKES
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Many internet activities that once tookplace on separate, isolated venues are
now funneled through Facebook.These include email, instantmessaging, blogging, gaming,
video-sharing and online shopping.
As long as users feel they can useFacebook as a gateway for these
and other functions, the social networkwill remain vital to the internetexperience and relevant to marketers.
12
FACEBOOK USERS: THE JUGGERNAUT ROLLS ONPAUL VERNA | MARCH 21, 2011 | EMARKETER
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FACT:Facebook has realbusiness value.
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Most US B2B marketers agreethat Facebook is an effective
marketing tool.
25%
35%
45%
51%
MYSPACE
TWITTER
LINKEDIN
FACEBOOK
THIS SITE IS SOMEWHAT TO
EXTREMELY EFFECTIVE AS A
MARKETING TOOL.
SOURCE: OUTSELL, DECEMBER 2009
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More than half of SMBs sayFacebook is beneficialto their business.
VERYBENEFICIAL
30%
SOMEWHATBENEFICIAL
25%NOT VERYBENEFICIAL13%
DO NOT USE32%
SOURCE: AD-OLOGY, NOVEMBER 2010
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More than 1/3of marketers say
Facebook is criticalor importantto their business.
CRITICAL18%
IMPORTANT26%
USEFUL23%
SOMEWHATUSEFUL
21%
NOT USEFUL12%
SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
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The number of marketers who sayFacebook is critical or important
to their business hasincreased 83%in just two years.
24%
44%
2009 2011
SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
83%
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Twitter Drives More Leads for B2CBoth B2C & B2B companies
are acquiring customersthrough Facebook.
18 SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
YES, WE HAVE ACQUIRED
A CUSTOMER VIA FACEBOOK.
41%
67%
B2B B2C
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THE BOTTOM LINE:If you dont like
Facebook yet, you will.
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AWESOME!MAKEYOU
RMARKETING
Try HubSpot FREE for 30 days!http://hubspot.com/free-trial
(WITHHUBSPOT)
HubSpots all-in-one Inbound Marketing Softwarehelps 4500 small & medium-sized businessesgenerate over 500,000 leads per month.
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21 NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.
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THE END.