Projects 2013–2015

My name is Fábio Pimenta. I have been a graph-ic designer for four years and I have worked on several projects such as branding, art direction, illustration, web design, apps for smartphones, tablets and other screens, banners, posters, ed-itorial projects, invitations, album covers, busi-ness cards, among others. As follow, I list all my projects, done between 2013 and 2015, for companies I’ve worked, as a freelancer, during college or authorial projects. These are projects which explored several languages, consider-ing the limitations, mine and from my clients, amongst others issues that naturally permeate a young professional career’s path. My purpose here, is to present what I do, unpretentiously highlighting the professional moment I was go-ing through and also looking into new horizons.

Sao Paulo, february 2015.

Illustrations, 2013_Academic project

In the previous page: “Lavado” technique and “Frotagem”. In this page: images from manual collage/paste-up.

Taeq, 2013_Garage Interactive Marketing

Proposal for re-designing Taeq’s website, a Grupo Pao de Açucar’s product label. Simultaneously done during my daily routine at the agency, it explores the label’s simplicity and lightness, shown on the packaging, products and point-of-sales, concepts that haven’t been explored on its online presenta-tion/branding.

Kaio AC, 2014 _Braza Music _Size 99cm x 51cm

The label Funk na Caixa requested the production of 2 to 3 covers for the artist Kaio AC’ singles. His musical genre is called “Trap Music”, similar to Chill Music. This type of music is played at parties’ warm up and it gives a feeling of peace and serenity. The covers should refer to images from the Illuminati universe. My proposal was to recreate this universe on a beach, where the characters were seeking calm and peace transmitted by this music. The work was handmade, using collages taken from magazines, and it consisted into 3 parts — one for each single cover.

Briefing: [...]”Recently BBC did a podcast especial-ly with some music from Bahia, showing this new trend. Therefore, it is a ‘hot’ subject!

Poster Bahia Bass, 2014 _Braza Music_Size A2

Here, first draft, on the right, the final poster.

Traidô Magazine, 2013_Academic project

Rapha Bento, 2013_Freelancer

The logo shows the religious origin of his surname. The chromatic palette and logo variations reinforce his personality, diversified and vibrant.

Portfolio illustration, 2014_Authorial

Logofolio_Kaio AC, 2014_Nick, 2013_Rapha Bento, 2013_Restaurante Saúde e Sabor, 2013_Editora Lobato, 2013_Revista Traidô, 2013_Museu do Jaçanã, 2014

Nick, 2013_Freelancer

Team Fábio Pimenta [graphic design and direction], Rapha Bento [writing], Renan Felix [e-session photo and party], Iza Guedes [still photography], Alzira Mello [decoration], Cristiano Matias [graffiti]

Visual identity for Nick’s 15th birthday party, using as a theme the birthday girl’s favourite musical style: hip-hop! To represent this transition from being a girl and becoming a woman, typically represented at 15th’s, we used as inspiration the idea of Nick “hanging her sneakers”, or better saying, symbolizing she is ready for the new phase. Pictures (important part of celebration) were shoot in places where hip-hop culture was originated in Brazil. And there was a surprise: a dedicated graffiti for her, nearby her home.

1st FIFA Tournament, 2014_Agência Monstra

Poster for Viagem Mágica e Misteriosa, 2013_Academic project

Museu do Jaçanã, 2014_Academic project

Our TCC’s (university graduation monography) theme was “design and entrepreneurship”. Our cut was the integration between the people from city center and from the outskirts of São Paulo. To ac-complish this integration we used as platform the Jaçanã Museum that exists for over 32 years, but has very little visibility. After a bibliographical and a market research, we defined the target group, and then our proposal was the museum revitalization, in 3 areas: the space, its communication and ad-ministration.

Team [in order] Guilherme Ribeiro, Fábio Pimenta [direction], Sylvio Bittencourt [creator of the mu-seum], Lucas Franzotti, Thiago Sanches, Marcos Goés [illustrations and mascot]

Museum logotype and symbol, in use for 32 years.

After 1 year of work, the presentation with the presence of Mr. Sylvio in the audience.

Mascot “Sylvinho” to bring children for the museum.

Cobras Cegas, 2013–2015_Independent

Cobras Cegas (Blind Snakes) was created like so many other proj-ects, during college, with friends. With the intention of fomenting independent experimental projects, in such an arid campus, it was born like a collaborative fanzine, in which I organized and did the art direction of its visual identity (summarizing: the symbol and the logotype). We also made posters, t-shirts, badges, stickers, wheat-paste posters. After leaving college, we continued producing it. The fanzine is now on its third edition.

Team Fábio Pimenta, Lucas Franzotti + collaborators

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Covers1 Paulo Zeminian2 Thamyres Donadio 3 Cecília Abs

The logo is a free interpretation of a woodcut (xylography) from 1754, by Benjamin Franklin; Illustration of snake [symbol] by Marcos Goés.

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Contributions to issues 1, 2 and 3.

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Fast Drive, 2014_Agência Monstra

Fast Drive is an event held by Land Rover, in which guests were taken to Interlagos Circuit, in Sao Pau-lo, and could drive Jaguar and Land Rover 2015 lat-est franchise’s launches. Totems uploaded with an app were strategically positioned next to the parked cars, where a tablet and an interactive TV were showing every detail from each model. These to-tems were also exhibited at Guarulhos International Airport and JK Shopping Mall, both in Sao Paulo.

OFFF & Show UsYourType, 2013_Coletivo Moio_Typographic study

The idea came from memories of my Mega Drive video game.

Esfumar Fanzine, 2013_Academic project

Portfolio, 2015_Authorial

The visual identity created, explores the influences of chili peppers in our daily life, covering various as-pects attributed to it; such as erotism, its ‘burning’ characteristic/sensation, as a cooking ingredient, its historical origin. Represented as an asymmetric shape of a provocative woman, a caravel, a glass of water, tearful eyes. An important point at this project was the thought of a practical and an economic way of printing — but still, with attractive results.

Team Fábio Pimenta [graphic design and direction], Modesto Presenteia [editorial finishing], Iza Guedes [still photography and portrait]

Only one silk screen used for printing CDs, boxes and folders.

Portrait by Iza Guedes, 2015.

I hope I have managed to present, in an under-standable way, what I do, and in some cases, how I do it. My goals are to establish partner-ships and/or work in the cultural scenario, either with corporations, design studios, artists and others who work independently.

© 2015 Fábio Pimenta

My first award; 1999