Fab.com Presentation

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Transcript of Fab.com Presentation

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• Fab is an e-commerce company for all price points and different markets.

•  It grew from 175,000 members in June 2011, to over 10 million as of December 2012.

•  As of April 30, 2013, Fab has disclosed that it receives 6 million unique visitors per month and have sold over 7 million products since launch.

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Location

• Fab is headquartered in Manhattan and operates a warehouse in Keasbey, New Jersey. The company has office locations in NYC, Pune (India), and Berlin.

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History

• Fab was founded in February 2010 by Jason Goldberg (formerly of XING AG and Jobster) and chief designer Bradford Shellhammer.

• The site was originally created as a social network before pivoting on June 9, 2011 into its model of daily design inspirations and sales.

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Products

• Men• Women• Home Décor• Fun• Only on Fab

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• In December of 2012, Fab passed 10 million members, up from 7.5 million members in September.

• Fab also announced it had sold more than 4.3 million products since its launch, averaging 5.4 products sold per minute. 

• In July 2013, fab eliminated 100 positions at its Berlin office as a profit-building measure.

• Fab laid off 101 more staff, primarily at its New York office in October 2013, further reducing their workforce by 19 percent.

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• Fab starts from $ 8 Million in 2011……

• Fab's largest round of funding, $105 million, occurred shortly after its 1 year anniversary in July 2012.

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