Fa102
Transcript of Fa102
FA 102a, Research and Brand Development
Robot that Organizes Room
Casey Kellogg
Assignment One: Research
“Getting hallucinating robots to arrange your room for you”http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
Robot that Organizes Room
Casey Kellogg
Assignment One: Research
• “They’ve taught robots where in a room you might stand, sit, or work, and to place objects by “hallucinating” imaginary people”
http://english.peopledaily.com.cn/200704/25/images/robot1.jpg
Robot that Organizes Room Casey Kellogg
Assignment One: Research
• Researchers found “the best results came from combining human context with object-to-object relationships”
http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
Robot that Organizes Room
Casey Kellogg
Assignment One: Research
• “Robots are envisioned to assist people with a wide range of activities such as domestic chores and much more”http://rstb.royalsocietypublishing.org/content/364/1535/3527.full
Robot that Organizes Room
Casey Kellogg
Assignment One: Description of Future Product or Service
“Robot capable of assisting humans”
Robot that Organizes Room Casey Kellogg
Assignment Two: Naming Process
Selected words from original post:personal, assist, technical, robotics
Generated name possibilities:RoboTECH (combines technical and robotics)Bot Assister (combination of robot and assist)
Selected Name:RoboTECH
Justification:Allows the purpose of the product to be revealedwithout spelling it out. It is creative and triggerscuriosity of product.
Robot that Organizes Room
Casey Kellogg
Assignment Two: Brand Character Diagram
Language/PersonaHelpful
FunSmart
Organized
ToneDirect
PersonalTechnicalAnalytical
LanguageRoboticsComplexEfficientAccurate
PurposeEnableAssist
EngageSimplify
RoboTECH
Robot that Organizes Room
Casey Kellogg
Assignment Three: Logotype Research, Word From Diagram
SIMPLICITY
Robot that Organizes Room
Casey Kellogg
Assignment Three: Logotype Research
Casey KelloggRobot that Organizes Room
http://www.globalinternships.se/wp-content/uploads/2012/10/ikea-logo.jpg
http://0.tqn.com/d/skateboard/1/0/d/W/vans_logo_large.jpg
http://www.scheffelshideawaycampground.com/images/facebook%20logo.jpg
Assignment Three: Finished Logotype
Casey KelloggRobot that Organizes Room
RT
Assignment Four: Social Media Branding, Research
NIKE+ http://www.facebook.com/nike
Patagoniahttp://www.facebook.com/PATAGONIA
Jeephttp://www.facebook.com/jeep?fref=ts
Robot that Organizes Room
Casey Kellogg
Through word of mouth, texting and using interactive posts on my facebook page, RoboTECH was able to gain likes and comments.
Robot that Organizes Room
Casey Kellogg
Assignment Four: Social Media Branding, Creating Community
Robot that Organizes Room
Casey Kellogg
Assignment Four: Social Media Branding, Facebook Pages
Robot that Organizes Room
Casey Kellogg
Assignment Four: Social Media Branding, Facebook Pages
Robot that Organizes Room
Casey Kellogg
Assignment Four: Social Media Branding, Facebook Pages