FA Project #2
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FA102a, Research and Brand Development
Love via technology Casey Madsen
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“Can technology help us find love?”http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research
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“…loneliness is an important issue. Eliminating disease, poverty, death only deals with the lower rungs of Maslow’s hierarchy of needs.”http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research
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“Contemporary theoretical perspectives allow us to advance our understanding of how the age-old process of mate-finding is transformed through online strategies and behaviors.”http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full
Love via technology Casey Madsen
Assignment One, Research
Photo Source: http://tipsofdivorce.com/common-obstacles-to-online-dating-success/
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“Online dating can be very fun, as long as you take the positive step so you can eliminate the negative ones that come into your life.”http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html
Love via technology Casey Madsen
Assignment One, Research
http://www.midlifebachelor.com/askmlb/when-to-take-down-your-online-dating-profile.html
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Love via technology Casey Madsen
Assignment One, Description of Future Product or Service
Love via technology
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Mate FindingMateFinder Find Your Mate M8 Date Date Smart Impressive ImpressMEnowLuckLucky
Final choiceMateFinder
Name JustificationSelf-explanatory, catchy, simple
Assignment Two, Naming Process
Love via technology Casey Madsen
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Assignment One, Brand Character Diagram
Love via technology Casey Madsen
Character/Persona Tone
PurposeLanguage
InvitingRomantic Attentive
Enchanting
PersonalDirect
InnovativeEffortless
FunSimple
IntriguingNew
EngageEnableLocate
Entertain
MateFinder