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SPONSORREPORT 2012
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ContentParque Arte Foundation
Festival Abierto
ArchitectureAlliances & other SponsorsReachSocial Media & WebCommunicationsInaugurationMedia Newspaper & Magazine ImpressionsOpen Tree Collective Art Project Live Music & Performances
Future Editions
Financial Report
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5
1120273141
46485663
104
107
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ParqueArte is a nonprofit organization that produces and
promotes Cultural Events using public spaces in Panama
City. ParqueArte is supported by Abierto Corp., a company
dedicated to providing solutions for Corporate Social
Responsibility, connecting with artistic and cultural groups.
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4SOURCE: OMG Proprietary Milennials Study, 2011
As a region excel in supporting social causes.Q30.r03 - Total agree - I am much more comfortable shopping in stores or buying products / services from companies that donate to charity.
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The New Face of CSR in Panamá –
Festival Abierto01.
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Festival Abierto is birthed from the dream of living in
a clean Panama where its citizens are environmentally
conscious, and their actions have a positive & concrete
impact towards the sustainability of our environment.
The time is now to initiate actions that generate big
changes in how our society treats Panama’s natural
reserves.
With a focus on endangered marine life, the tropical rain
forest, and native animals, Festival Abierto is a free event,
bringing Panamanian companies, institutions, and NGOs
together to cross-polinate knowledge about the country’s
biodiversity.
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A FREE Educational, Cultural, Scientific & Artistic Festival for Panamá
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“A Festival that will show how to make of our Earth a healthier environment.”Marta Linares de Martinelli, First Lady of the Republic of Panama
“With an initiative like this I believe Panama is capable of leading a good path, because the possibilites are there... there is a responsible youth that wants to join these activities.” Olga Sinclair, Artist
“Festival Abierto has a very important role; reach all types of audiences, no matter what their socio economical status is and offer free access to art, in a non intimidating environment.” Carmen Aleman, ArteConsult Gallery
“Open... a very simple word, very fundamental, but full of promises...” Patrick Dillon, Architect
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MANIFESTOBRAND VALUESOF FESTIVAL ABIERTO
Enrich people’s livesThe Festival looks to enrich people’s lives through education.
Education through mobile is a focus to counter balance its lack of penetration in Latin America, a continent searching for tools to spread information and culture, to impact and enrich the life of its people.
InnovationFestival Abierto is innovative because of its artistic and cultural exposure to interactive and educational communities.
Festival Abierto uses sustainable spaces, the pavilions, where audiences are able to enter and generate collective experiences in new behavioral patterns around sustainability.
Aesthetic DesignFestival Abierto parts from a specific aesthetic conscience since it’s created around a structural base.
We use the power of architecture to design both physical and digital spaces, exemplified
by our focus on image and aesthetics in all communication campaigns.
TrustworthyInvestment in Festival Abierto is a trustworthy proposal since it operates as an institution through the Office of the First Lady.
Smart TechnologyTraining people in creating efficient power is demonstrated through the Festival. All pavilions are hand-built with smart construction methods that allow them to consume less; and be reused. Audiences can see first-hand solutions on how to apply technology to reducing waste and excess materials.
We also applied this type of intelligence in the organizational structure of Festival Abierto. Less is more.
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Bio Museo Smithsonian
Zona ColonialCanal de Panamá
Pecha Kucha
Taller Cruz Diez
La Prensa
Biblioteca Nacional
Parque Omar
YEAR ONEINITIAL MEETINGS & PREPARATION
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ArchitecturePROCESS & RENDERS
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ARCHITECTUREProcess
Structure Mockup
Modular Explorations
Tetra Pak & Base StructureConstruction
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ARCHITECTUREStructure
Details1. LG Mono-X 255W Solar Module2. LG 4W-MR16 LED Lighting Heads3. Tetra Pak Poly-Alum panels
3
1
2
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ARCHITECTURELG Mono-X 255W Solar ModuleLG 4W-MR16 LED Lighting Heads
Display racks, lobby, reception areas, corridors, stairway, window etc.
Diverse Beam Angles and Colors
A wide range of choices in beam angles and colors.
More than 80%Energy Saving
LG LIGHTING
Excellent Alternative
Significant energy savings over 80% through simplereplacement compared to conventional halogen lamp.
ECO
BEST
Control Recycle PLACE
Compatible
SHARE
COMFORT Anti-Glare Anti-Glare
40% SAVE
₩
Recycle Easy Install Packaging DESIGN
DESIGN
HIGH
Long LIFE
40% SAVE
₩
Long LIFE
ANGLE SAVE
eSolution
e
Solution
SunLight
Low-Temp Wireless
50,000hrs
50,000hrsEnergy SAVE
e
eEnergy SAVECOMFORT
NATURAL
NATURAL
Compatible
Compatible
Wide Application Coverage
Natural light with comfort for wide application.
ECO
BEST
Control Recycle PLACE
Compatible
SHARE
COMFORT Anti-Glare Anti-Glare
40% SAVE
₩
Recycle Easy Install Packaging DESIGN
DESIGN
HIGH
Long LIFE
40% SAVE
₩
Long LIFE
ANGLE SAVE
eSolution
e
Solution
SunLight
Low-Temp Wireless
50,000hrs
50,000hrsEnergy SAVE
e
eEnergy SAVECOMFORT
NATURAL
NATURAL
Compatible
Compatible
Eco-friendly
Eco-friendly light source, which contains no mercury and low CO2 emission.
ECO
BEST
Control Recycle PLACE
Compatible
SHARE
COMFORT Anti-Glare Anti-Glare
40% SAVE
₩
Recycle Easy Install Packaging DESIGN
DESIGN
HIGH
Long LIFE
40% SAVE
₩
Long LIFE
ANGLE SAVE
eSolution
e
Solution
SunLight
Low-Temp Wireless
50,000hrs
50,000hrsEnergy SAVE
e
eEnergy SAVECOMFORT
NATURAL
NATURAL
Compatible
Compatible
ECO
BEST
Control Recycle PLACE
Compatible
SHARE
COMFORT Anti-Glare Anti-Glare
40% SAVE
₩
Recycle Easy Install Packaging DESIGN
DESIGN
HIGH
Long LIFE
40% SAVE
₩
Long LIFE
ANGLE SAVE
eSolution
e
Solution
SunLight
Low-Temp Wireless
50,000hrs
50,000hrsEnergy SAVE
e
eEnergy SAVECOMFORT
NATURAL
NATURAL
Compatible
Compatible
CO² emission (Unit : kgCO²)Mercury Contents (Unit : mg)
LG LED MR16 is the high-effi cient light source with excellent thermal dissipation and elegant design. LG LED MR16 is designed to replace conventional standard halogen refl ector lamps.
LED MR16
Energy Saving by High Efficiency
Over 80% energy saving yearly compared with standard halogen reflector lamp and short payback period ofabout 1.4 Year.
Low Maintenance Cost
Low maintenance cost due to extremely long lifetime of 50,000 hours.
ECO
BEST
Control Recycle PLACE
Compatible
SHARE
COMFORT Anti-Glare Anti-Glare
40% SAVE
₩
Recycle Easy Install Packaging DESIGN
DESIGN
HIGH
Long LIFE
40% SAVE
₩
Long LIFE
ANGLE SAVE
eSolution
e
Solution
SunLight
Low-Temp Wireless
50,000hrs
50,000hrsEnergy SAVE
e
eEnergy SAVECOMFORT
NATURAL
NATURAL
Compatible
Compatible
ECO
BEST
Control Recycle PLACE
Compatible
SHARE
COMFORT Anti-Glare Anti-Glare
40% SAVE
₩
Recycle Easy Install Packaging DESIGN
DESIGN
HIGH
Long LIFE
40% SAVE
₩
Long LIFE
ANGLE SAVE
eSolution
e
Solution
SunLight
Low-Temp Wireless
50,000hrs
50,000hrsEnergy SAVE
e
eEnergy SAVECOMFORT
NATURAL
NATURAL
Compatible
Compatible
Annual electricity cost (Unit : USD) Total cost of ownership Annual maintenance cost (Unit : USD)$13 cost saving per 1 unit
Total maintenance cost for 10 years (Unit : USD)$117 cost saving per 1 unit
Annual Electricity Cost (Unit : USD)
LG LED MR16
LG LED MR16
Halogen Lamp
$1.9
$9.5
80%
Total Cost of Ownership (Unit : USD)
Halogen Lamp
1 2 3 4 5 (Year)
(USD)
5
10
Paybackperiod
1.4 year
Annual Electricity Cost (Unit : USD)
LG LED MR16
LG LED MR16
Halogen Lamp
$1.9
$9.5
80%
Total Cost of Ownership (Unit : USD)
Halogen Lamp
1 2 3 4 5 (Year)
(USD)
5
10
Paybackperiod
1.4 year
※Based on 12 hrs operation per day, electricity cost $0.11/kwh and 2.2 times replacement of halogen lamp.※Calculation result may differ by the lamp unit price, operating conditions and product lifetime.
※ Based on 12 hrs operation per day, electricity cost $0.11/kwh and 2.2 times replacement of halogen lamp.※ Calculation results may differ by the lamp unit price, operating conditions and product lifetime.
Total Maintenance Cost for 10 Years (Unit : USD)$117 Cost saving per 1 unit
LED
Annual Maintenance Cost (Unit : USD)$13 Cost saving per 1 unit
LEDHalogen Lamp Halogen Lamp
Lamp replacement cost ($)
Annual electricity cost ($)
2nd~10th year cost ($)
1st year cost ($)
87%75%
$5.6
$9.5
$136
$18$17$20$1.9
Total Maintenance Cost for 10 Years (Unit : USD)$117 Cost saving per 1 unit
LED
Annual Maintenance Cost (Unit : USD)$13 Cost saving per 1 unit
LEDHalogen Lamp Halogen Lamp
Lamp replacement cost ($)
Annual electricity cost ($)
2nd~10th year cost ($)
1st year cost ($)
87%75%
$5.6
$9.5
$136
$18$17$20$1.9
29.7
Mercury Contents (Unit : mg)
100~150
200~250
10~20
Metal HalideLamps
Halogen LampsFluorescentLamps
MercuryLamps
0
LED LED
CO₂ Emission (Unit : kg)
99.0
80%
Silver
Puple
Titan
15° 36° 60°
15° 36° 60°
LG240M1C / LG235M1C / LG230M1C
LG MonocrystallineSolar Module
Dimensions (mm/in)
Characteristic Curves
North America Solar Business Team LG Electronics U.S.A. Inc1000 Sylvan Ave, Englewood Cliffs, NJ 07632Contact : [email protected]
http://www.lg-solar.com
Product specifications are subject to change without notice,LG, LG logo, and Life·s Good are trademarks of LG Electronics, Inc. worldwide. Trademarks and intellectual properties LG Electronics, Inc. are protected by international copyright laws
946.4 / 37.25
1632
/ 6
4.25
92.3
/ 3.
6
986 / 38.82
351.
8 /
13.9
23.4 / 0.92
42 / 1.65
186.
8 / 7
.4
926 / 36.46
(+) (-)
1000
/ 3
9
11x6.5 / 0.26
12 x 5 / 0.20
2-Ø4.3 / 0.16
Pmax
Voc
Isc
2
4
0 5 10 15 20 25 30 35 40
0 5 10 15 20 25 30 35 40
6
8
9
Pmax
Voc
Isc
2
4
0 5 10 15 20 25 30 35 40
0 5 10 15 20 25 30 35 40
6
8
9
Mechanical Properties
Cells
Cell vendor
Cell type
Cell dimensions
# of busbar
Dimensions (L x W x H)
Maximum load (Pa)
Weight
Connector type
Junction box
Length of cables
6 x 10
LG
Monocrystalline
156 x 156 mm2
6 x 6 in2
3
1632 x 986 x 42 mm
64.25 x 38.82 x1.65 in
5400
18.93 kg / 41.73 lb
Tyco connector IP 67
IP 65 with 3 bypass diodes
2 x 1000 mm / 2 x 39 in
Certifications & Warranty
Certification (To be
processed or pending)
Product warranty
Output warranty of Pmin
IEC 61215 Ed.2,
IEC 61730, UL 1703
5 years
12 years - 90%
25 years - 80%
*The electrical properties applies under Standard Test Conditions (STC) with 1000 W/m2 irradiation, 25°C cell temperature, and AM 1.5 spectrum.The rated electrical characteristics are subject to a manufacturing tolerance of 0~3%
*The nameplate power output is measured and determined by LG Electronics at its sole and absolute discretion.
Electrical Properties (*STC)Max. output (Pmax)
Performance tolerance
Module efficiency
MPP voltage (Vmpp)
MPP Current (Impp)
Open-circuit voltage (Voc)
Short-circuit current (Isc)
Maximum system voltage
Series fuse rating (A)
240 Wp 235 Wp 230 Wp
0 ~+3 %
14.9 % 14.6 % 14.3 %
29.7 V 29.6 V 29.5 V
8.10 A 7.94 A 7.81 A
36.9 V 36.8 V 36.6 V
8.58 A 8.49 A 8.37 A
1000 V (UL 600 V)
15 A
NOCT
Pmax
Voc
Isc
45 ± 2 °C
-0.46 %/K
-0.34 %/K
0.046 %/K
Temperature Coefficients
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Tabla 1: Resistencia a la Tracción, Resistencia a la Flexión y Absorción de Agua de las Placas Recicladas
Tabla 3: Determinación del índice de propagación superficial de llamas
Tabla 2: Resistencia a la Tracción, Resistencia a la Flexión y Absorción de Agua de las Tejas Recicladas
ARCHITECTURERecycled Tetra Pak Poly-Alum panels
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ARCHITECTURERenders
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ARCHITECTUREFinal StructuresDay
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ARCHITECTUREFinal StructuresNight
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Alliances & other SponsorsPrivate enterprises who participated in Festival Abierto are led by LG, and all comply with the principles of CSR.
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Participants2012
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HAPPY POSTS
ROBA MORENA
ROCKISTMO
DONA FELICIDAD
ECO CREANDO
TETRA PAK
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TORTUGUIAS
GLOBAL BRIGADES
RECIMETAL
ALIANZA ZERO CONTAMINACION
SEMBRARTE
FUNDACIÓN AMANECERES
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YO VOY VERDE PROGRAMA BANDERA AZUL ÁNGELES DE LOS ANIMALES
JARDINES URBANOS CREATE INVEST FUNDACIÓN OLGA SINCLAIR
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Reach
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Initiating on Earth Day, Festival Abierto impacted the collective conscious of Panama with more than 10,000 visitors coming to the Park, more than 300,000 people reached via social media, more than 110 publications (web, newspapers, TV, editorial, and radio), more than 250 banners and videos on the streets.
300,000 Tetra Pak cartons were recycled into Poly-Alum panels to create the pavilions at the festival.
During the two days of the Festival we produced 92 kilowatts of electricity using LG Mono-X solar modules, which is equivalent of powering 10 average Panamanian households for a day.*
OOH value $65,000. Ad value $47,000. PR value $190,000.
Metrics were provided by RUA-Porter Novelli Agency.Electrical metrics provided by PSI energy consultants.
*using 8~10kw a home standard
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46%28%10%5%2%
Newpaper: $87,000Web: $52,000TV: $37,000Editorial: $10,000Radio: $4,000
PUBLICATIONS AND PR VALUE
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+10,000 PEOPLE ATTENDANCE
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SOCIAL MEDIA&WEB
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+1,338 Followers
SOCIAL MEDIATwitter
Tweet DensityThe density of tweets was constant throughout the campaign with its followers and had the highest interaction vaulues on wednesday and saturday at noon.
Tweets:Messages originated from the brand.Replies:Messages that the brand writes to respond to other peoples tweets.RTs:Other peoples tweets that the brand uses to show to its followers.FFs:User recommendations.
From the 22nd of March - 22 of April a total of 766 people followed Festival Abierto on Twitter.
Growth
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SOCIAL MEDIATwitter
In the days of the festival the number of followers went from 824 to 975. After the festival the number peeked at 1145 displaying the continues interest.
Tweets with furthest reach were able ranged from 7,310 to 21,247 twitter users.
3 Retweets21,247 People ReachedSintoniza YA @mas23tv con los últimos
detalles del #FestivalAbierto!!!
18 Tweets1 reply7,310 People ReachedBuenos Díaz Amig@s. Estamos
super emocionadas que MAÑANA
es el Festival Abierto! Vengan al
Parque Omar 10 A.M.!
no te pierdas!
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SOCIAL MEDIATwitter
Trendsmap report displaying second highest tweeted name for April in Panama.
Hashtracking.com report displays Festival Abierto at 3rd place in their top ten list of impressions in Panama.
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SOCIAL MEDIAFacebookCommunication
The Festival Abierto Open Tree announcement and tree gallery had the highest impressions during two months, it was later surpassed by the band lineup publication with 75 shares and was seen by over 2,548 people on Facebook.
The age group for Festival Abierto followers in Facebook ranged from 18-24 years in the beginning, and reached an age group of 34 year olds by the day of the Festival.
Growth was of 65% in only one month, which is astounding.
+2,225 Likes
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SOCIAL MEDIAFacebookImpact
In the last 30 days of publication 261 posts (147 from Festival Abierto and 114 from followers), reached 2,944 participating people with likes and comments to a total of 6,926 (more than twice per person). This “voice” allowed that 108,580 people would see the name of Festvial Abierto on Facebook with a total of 931,218 (more than 15 times per person).* Festival Abierto’s Facebook page was clicked on over 187,872 times by followers and non-followers.
*The two variables mentioned demonstrates possible duplicates of people and is stands for an indicator of measurement.
March 24 - April 22
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SOCIAL MEDIAFacebookDistribution Demographics
Fan percentage for 18-25 year olds to 34 year olds reached an equal percentage of 22%-23%.
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SOCIAL MEDIAFacebookGrowth
Facebook fan support maintained a constant growth with the highlighted peak dates being the 21-22 of April.
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SOCIAL MEDIAFacebook
Publication DensityThe highest number of participation was reached on thursday 9 am, while the rest of the days conversations remained constant with the fans.
Facebook’s most liked message had a reach to over 2,500 people.
Performance
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WEBSITEFestivalabierto.comVisitors Overview
LocationOver 50 different countries in the world looked at Festival Abierto’s website during the months of March - May.
Total Visits: 9,217
Unique Visitors: 6,329
Pageviews: 15,046
Pages/Visit: 1.63
Avg. Visit Duration: 00:01:48
Bounce Rate: 71.68%
% New Visits: 68.67%
Digital Downloable Guide for the Festival was provided to have to reduce the carbon footprint.
68.71% New Visitor
6,333 Visits31.29% Returning Visitor
2,884 Visits
Countries that visited www.festivalabierto.com
Statistics for festivalabierto.com March - May 2012
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PRESS CONFERENCEOn March 28 we were honored to have Mrs. Marta Linares de Martinelli, First Lady of the Republic of Panama to announce the Plan for 3 years of Festival Abierto.
COMMUNICATIONS
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MEDIAPress Conference Media Attendance
SERTV
RPC
LA ESTRELLA
EL VENEZOLANO NEWS
LA PRENSA
LA OPINIÓN
MI DIARIO
LA OPINIÓN
WEEKEND (Diario la Prensa)
OCEAN DRIVE
MUJER
RADIO MIA
PRENSA.COM
LATERAL PTY
DESPACHO DE LA PRIMERA DAMA
LATERAL
TV
NEWSPAPER
MAGAZINES
RADIOWEB PORTALS
INSTITUTIONS
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From left to right: Adela Mendoza Director of Public Relations LA PRENSA, Se Wo Park President LG, Maria Gilma Arrocha Director for Legal and Art FESTIVAL ABIERTO, Marta Linares de Martinelli FIRST LADY PANAMA, Ana Melissa Correa President PARQUE ARTE, Jong Hwa Duly Lee Executive Director and Planner FESTIVAL ABIERTO, Liliana Morales Director of Communications TETRA PAK, Dr. Oris Sanjur, Director for Scientific Support SMITHSONIAN INSTITUTE FOR TROPICAL RESEARCH.
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SILENT AUCTIONArt pieces printed on Tetra Pak recycled panels, raised more than $9,000 Dollars. A number well above all expectations.The silent auction was carried out by arteconsult Gallery and Fundación Fundahrte.
INAUGURATION
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MEDIAInaugural Celebration
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MediaNewspaper & Magazine Impressions
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MEDIANewspaper & Magazine Impressions
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MEDIANewspaper & Magazine Impressions
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MEDIANewspaper & Magazine Impressions
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MEDIANewspaper & Magazine Impressions
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MEDIAWeb Impressions
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MEDIAMessages
Spreading Knowledge
It was important for us to create interest and
share knowledge using the artworks displayed in
banners in both digital and outside displays.
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MEDIAOOH
Calle 50Av. Vía IsraelAv. Samuel Lewis
Av. Cincuentenario
Causeway de Amador
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Open Tree Collective Art Project
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OPEN TREE COLLECTIVE ART PROJECTLG PRICE GIVEAWAYS FOR MOST TWEETED TREES
No Creative BoundariesOver 220 trees and counting in an amazing palette of styles, colors and voices from people not only in Panama but around the world.
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MUSIC & PERFORMANCES
LIVE
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LOS TRES
SYSTEMA SOLAR
RAICES Y CULTURASEÑOR LOOPCIENFUECARLOS MÉNDEZORQUESTA GARASHLOLAS
CHILE
COLOMBIA
PANAMA
BAND LINE UPMAIN STAGE
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Adrian BenedettiOne Park at a time: Saving Environmentalism in Panama
Passing through por Nána+na Danza Jaguar Clandestino Música por Roba MorenaYOGA para Niños y KarateTeatro Mundo Esperanza (Teatro Casa Esperanza)
Modelaje de proyecto reciclaje de Plástico de Fundación Suiza de CooperaciónLOS COLORADOS + Launch of New Music Video
Poesía y Performance de Mar AlzamoraTeatro CarilimpiaYoga para adultosOne day on Earth
LINE UPSTAGE II
<
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Passing through por Nána+na Danza Poesía y Performance de Mar Alzamora
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Music Performances
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Left Top: Música por Roba MorenaLeft Bottom: Teatro Mundo Esperanza (Teatro Casa Esperanza)
Right: LOS COLORADOS + Launch of new Music Video
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>Entrada FestivalRAMPA BIBLIOTECA
ENTRADAPEATONAL
ENTRADAPRINCIPAL
4
7
2 3
5
1 6BB1
BB2 A
C
ON LOCATIONPARQUE OMAR
MAP
1
2
3
4
5
6
PARKING
LIBRARY & ART EXHIBIT
FOOD / BEVERAGES / MARKET
STAGE II
BRIDGE
LIVE MUSIC STAGE
7 OPEN TREE EXHIBITCOCEAN
AJUNGLE
BBEARTH
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ONE FESTIVAL ABIERTOONE LOVE
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Teatro Carilimpia
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FUTURE EDITIONS
03.
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2013“PACIFIC OCEAN”
To celebrate the 500 anniversary date of the discovery of the Pacific Ocean, the first Lady of the Republic of Panama will be inviting the world – as a commercial and cultural strategy – to come to Panama to celebrate this historic event.
Festival Abierto 2013 joins this initiative as a program to invite ATP (Authority for Tourism in Panama)
to invite visitors to Panama of the entire continent.
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2014“PANAMA CANAL”
The Panama Canal celebrates its 100th birthday and Festival Abierto with Public Institutions will be celebrating this event for its magnificent world marvel.
An incredible closing will be in the works to celebrate the 3rd year of Festival Abierto.
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FINANCIAL REPORT
03.
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FINANCIAL REPORT2012 PRODUCTION VALUE
ParqueArte StaffCreative Services
Marketing ProductionPR Services
OOHAdvertising
Music ProductionInternational Artist LodgingInternational Flight Tickets
Infrastructure & ArchitectureEnergy Installation
Artists ExpenseArt Auction Production
Staff Volunteer CostsOn-Site & Security Services
Clean UpYear-long Workshops
TOTAL
Cash SponsorIn-Kind Donation
$10,000 $52,000 $15,000 $11,000 $65,000 $47,000 $63,000 $17,000 $15,500 $40,000 $12,000 $6,000 $4,000 $2,500 $3,000 $2,000 $5,000
$360,000
$162,000 $198,000
Actual Cost
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THE SEED HAS BEEN PLANTED.HELP US MAKE IT GROW.
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visit us at: festivalabierto.com
follow us at: facebook.com/festivalabierto or @FestivalAbierto
contact us: [email protected]
call: (507) 225-7167
fax: (507) 206-2525
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THANK YOU111