CONFIDENTIAL – INTERNAL ONLY

2013 F5 ANNUAL MEDIA MEET

NEW RELEASES AND SOLUTIONS ANNOUNCEMENTS

Linda Hui – Managing Director, Hong Kong & Taiwan

Alan Murphy – Senior Technical Marketing Manager

Kunaciilan Nallappan – Senior Product Marketing Manager, APJ

F5 in 2012

Asia Pacific &

Hong Kong

highlights

• Asia Pacific grew 16% year over year • In Hong Kong, vertical market penetration and

Security market expansion

Global highlights

• Strong global revenues: $1.38B, up 20% from

$1.15B in fiscal year 2011

• Expanded cloud support: new BIG-IP virtual

solutions for Amazon Web Services

• Winner of 2012 APAC Frost & Sullivan ADC vendor

of the year awards

2013 Market/Technology Predictions

Focus on enterprise-class applications As organizations complete migration of low-hanging fruit to the cloud, focus will turn to enterprise-class

applications which will renew interest and demand for architectural similarity in cloud computing environments.

Cloud control 63% of enterprises that have implemented cloud solutions reported improved agility in supporting the needs of the

business. But challenges still remain in maintaining control across traditional and cloud architectures

BYOD 2.0 Management and security surface will shrink inside the device to cover only enterprise applications and their data.

Rise of 3D multi-layered DDoS attacks and DNS attacks Security attacks are becoming multi-dimensional: not just focused on the network, application or web layer but all

three.

Security

Growth of applications in business Experts predict that 71% of work will be done via web-based or mobile apps by 2020

Application Delivery

Cloud

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3

4

5

Business Landscape

69% of all Americans say they

used web apps

71% of surveyed internet, technology, and social

experts predict most work will be done via web-

based or mobile apps by 2020

Webification of Apps Cloud Integration and Control

Shifting Perimeter

Agility - 63% of enterprises who

have implemented cloud

solutions reported improved

agility in supporting the

needs of the business.

Orchestration - 79% of enterprises

who have implemented process

automation have experienced

time savings, 69% claim improved

productivity.

.

• 80% of net new apps will target the cloud

• Industry survey lists Security as the most important challenge

with the cloud today

• Over 72% of IT Decision makers cited that they have or will in

the next year move email, web services, storage and

collaboration solutions to the public or private cloud

iRules iControl iApps

Hardware Software

TMOS

Secure

Available

Fast

DevCentral Unmatched Programmability: Built in customization

with an extensible and programmable architecture

(iRules, iApps & iControl)

Introducing The Intelligent Services framework

Unified Services: Delivers dynamic application delivery

services from the datacenter to the device New

Application Fluency and Scale: Adapts to shifting

requirements of performance and application and user

needs with Platforms and Traffic Management OS

New

Traditional Application Delivery Challenges

ADC

App servers Storage SaaS

Cloud

Firewall

Clients

More Endpoints More Delivery Models More Apps

App servers Storage

Solution: An Intelligent Services framework

Virtual

Physical

Cloud

Storage

An Intelligent Services framework

connects any user, anywhere, from any

device to the best application resources,

independent of infrastructure.

Anywhere, any service, any device Intelligent Dynamic, agile, adaptive

Clients

Our Customers Benefit from:

• F5 ScaleN Technology

• Application Performance Visibility

• Intelligent Services Platform

Dynamic Use of IT Resources with for

Operational Efficiency

• Physical, Virtual and Cloud

• Any device, Any App, Any Cloud

Flexible Deployment

Options for Cost Effectiveness

• Application Delivery Firewall

Protect Application Infrastructure with

Unmatched Speed and Scalability – Improve App

Resilience and reduce costs

Application Service Clustering Application Service Clustering delivers sub-second system failover and

comprehensive connection mirroring, resulting in a highly available cluster for

up to 8 devices

Device Clustering Device Service Clustering provides scaling and configuration syncing for up to 32

devices, enabling true multi-site horizontal scaling

Virtualization – vCMP Device virtualization with isolated operating system and resources

Multi-Tenant Device Domains Device virtualization provides large scale administrative and routing separation

with shared operating system

Scale In – Device Virtualization

On – Demand Chassis Performance On-Demand with modular blades for linear scalability with

Plug-and-Grow technology

Scale Up – Vertical Growth

Scale Out – Horizontal Clustering

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Consolidate, distribute, and scale

application delivery services up, in, and

out of the data center with ScaleN

Cloud: Maximize resources, Ensure App availability

Amazon AWS

Citrix XenServer

Microsoft Hyper-V

KVM

VMware vSphere

Flexible Virtual Environment and Cloud Deployment Options

3Gbps

Unmatched flexibility across all major virtualization platforms.

Performance

Private Public

Complexity of Security

Webification of apps Device proliferation

Evolving security threats Shifting perimeter

71% of internet experts predict

most people will do work via web

or mobile by 2020.

95% of workers use at least

one personal device for work.

130 million enterprises will

use mobile apps by 2014

58% of all e-theft tied

to activist groups.

81% of breaches

involved hacking

80% of new apps will

target the cloud.

72% IT leaders have or will

move applications to the cloud.

Customer Business Needs

To scale To secure To simplify

Scale for a work-anywhere /

SSL everywhere world.

Security for applications and data

against sustained attacks.

Simplification of point solutions and

complex firewall configurations.

Introducing F5’s Application Delivery Firewall (Advanced Firewall Manager)

One Platform

ICSA-certified

firewall

Application

Delivery

Controller

Application

Security

Access

Control

DDoS

Mitigation

SSL

Inspection

DNS

Security

Aligning applications with firewall security

EAL2+

EAL4+ (in process)

Simplify the network while maximizing security,

scale and performance

Experience top-quality extensibility and flexibility

Secure access to applications and data from anywhere

while protecting them wherever they reside

Provide the best end-to-end security with Full-proxy DC firewall with

#1 ADC, secure access and application security

Take advantage of intelligent services platform

New approach to security

Best in class platforms from

entry level to the highest

performing ADC in the

world

BIG-IP VE Up to 3Gbps

BIG-IP 10200v 2M L7 RPS

BIG-IP 2000s 212K L7 RPS

BIG-IP 2200s 425K L7 RPS

VIPRION 4800 20M L7 RPS

BIG-IP 4200v 850k L7 RPS

Purpose Built and Carrier Grade Reliability

Best in Class Performance Appliance NEW ScaleN Enabled BIG-IP Platforms

Cloud ready - unmatched

flexibility with ScaleN

Broadest hypervisor

support for advanced ADC

in private and public clouds

New ScaleN Enabled

BIG-IP Platforms

Broadest hypervisor support for advanced ADC in

private and public clouds

Cloud ready – unmatched flexibility with ScaleN

Best in class platforms from entry level to the

highest performing ADC in the world

F5 in Application Delivery

Application Delivery

Firewall

Highest scaling and performing firewall

in the world

Full-proxy firewall for best security

Simplification of network through consolidation of

network and security functions