RANCHI UNIVERSITY, RANCHI DEPT. OF JOURNALISM AND MASS

COMMUNICATION

PROJECT REPORTON

SOCIAL NETWORKING SERVICE : MEDIUM OF COMMUNICATION

SUBMITTED TO:- SUBMITTED BY:- KUMAR SANJAY NAME: ROLL NO:

EXAM ROLL NO: JSESSIONS: 2011-2013DEPTT. OF JOURNALISM AND MASS COMMUNICATION, RANCHI

PREFACE

This research study examines the effect of social media, particularly Facebook

and Twitter, on the purchasing habits of college students by testing for correlations

between recommendations on social media and consumption patterns. Moreover,

the research also examines the role of gender and social media usage frequency on

consumption patterns. Findings revealed that both Facebook and Twitter are being

used to obtain sales information and promotions. Furthermore, gender has an

impact on both social networking sites. Additionally, this study found the higher

the frequency of social media usage the more likely customers are to shop at the

businesses they have befriended.

Keywords: Social media, social networking, Twitter, Facebook, consumption

patterns, Uses and Gratifications

RANCHI UNIVERSITY, RANCHI

DEPT OF JOURNALISM AND MASS COMMUNICATION

Date………………………

CERTIFICATE

This is to certify that this project been submitted by a student of M.J.M.C

Semester – IV, Session - 2011-13 DEPTT. OF JOURNALISM AND MASS

COMMUNICATION, RANCHI University Ranchi I on a given topic

“SOCIAL NETWORKING SERVICE: MEDIUM OF COMMUNICATION”

under my guidance. This is for partial fulfillment of award of M.J.M.C Degree

under Ranchi University, Ranchi. The work done by her is appreciable of an

outstanding level.

I wish her for every success in her life.

Director Faculty:-

Mrs. Saraswati Mishra Kumar Sanjay

Deptt. of journalism & Mass Communication Director Spenine

Ranchi.

Ranchi University Ranchi

DECLARATION

I hereby declare that the project titled “SOCIAL NETWORKING

SERVICE : MEDIUM OF COMMUNICATION”

has been prepared by me and submitted under M.J.M.C Curriculum. All the

information, facts and figures are collected by me and are first had in nature.

Any resemblance from existing work is purely coincidental in nature.

Name of Candidate:

Class Roll No. : 46

Exam Roll No. -

Session : 2011-2013

SIGNATURE OF THE CANDIDATE

ACKNOWLEDGEMENT

I am greatly indebted to my teacher of the Ranchi University Ranchi who introduces me to the studies mass communication. I wish to take this opportunity to express dip sense gratitude to them for in valuable guidance during the course of present investigation.

I am thankful to non teaching staff of Ranchi University Ranchi Last but not list wish to express my gratitude to my family and specially to my friend for their help without which it would not have been to possible to complete this project work.

SIGNATURE OF THE CANDIDATE

INDEXNo. Content Page No 1 HISTORY & BEGNNING OF

JOURNALISM &PRESS LAW IN INDIA

HISTORICAL PERSPECTIVE OF MASS MEDIA

2-8

2 PRESENT POSITION OF PRESS LAW IN INDIA

PRINCIPAL &ETHICS ACCURACY &FAIRNESS GENERAL POWER OF THE

COUNCIL PRESS COUNCIL REGULATION GAZETTE NOTIFICATION

9-52

3 DEMERITS OF PRESS LAW &WHAT HAV E DO

DEMERITS WHAT TO DO WHAT DON’TS DO

53-57

4 INTERVIEW OF PERSONS RELATED TO JOURNALISM &PRESS LAW

58-63

5 CONCLUSION 646 Bibliography 65