FOODWEEK 2019

Food Industry

REPORT ON THE 24TH ANNUAL INTERNATIONAL EXHIBITION

OF FOOD INDUSTRY & HORECA

HORECA 2019

FOOD PRODUCTS EQUIPMENT & PROCESSING

TECHNOLOGY

The main purpose of the exhibition was presentation of food industry and Horeca of the

Republic f Uzbekistan, as well achievements of leading world companies in the Food and

Restaurant industries

The purpose of FoodWeek/Horeca Uzbekistan 2019, was the saturation of the local market with

modern equipment and technologies, attraction of new investments and implementation of mutually

beneficial cooperation.

This exhibition is aimed at further development of infrastructure and food industry, introduction of new

technologies into the industry, and improvement of the food market.

About the Exhibition

Exhibitors countriesRussia

Indonesia

Korea

Sri-Lanka

China

Kazakhstan

India

Italy

Belarus

Poland

Ukraine

Latvia

Turkey

Tunis

Business audience of FoodWeek & Horeca Uzbekistan 2019 totale

d about 3450 specialists

Visitors

25%

16%7%

6%

5%

11%

4%

12%

12%

2%

Uzbekistan Turkey Russia Kazakhstan Germany China India Ukaraine Belarus Kirgizstan

FoodWeek & Horeca Uzbekistan was attended b about 6 230 visitors

0

500

1000

1500

2000

2500

3000

06 11 19 07 11 19 08 11 19

2837

2305

1088

Statistics of 3 days

Visitors

With the support ofOfficial Support:

Uzbekistan Cooks Association

“Uzbekozikovkatholding”

Oil and Fat Industry Associations

“O’zyog’moysanoat”

Hoteliers Association

Mass Media support:

Advertising Campaign

To ensure a high level of attendance, the company «EXPO POSITION»

LLP held national and regional advertising campaigns, including:

Mailing of 10,000 complimentary tickets

Print advertisement in the national press and advertisement in the Central

Asian professional journals, on website

Print advertisement in newspapers and magazines in Central Asia

Radio advertisement

Television advertisement

Banners on the main streets of Tashkent

Telephone marketing to attract VIP guests from Central Asia

Advertising CampaignIn Tashkent and regions

25 billboards in Tashkent and Tashkent region

Radio advertising at 3 radio stations 14 days

before the exhibition

City Screens 20 pcs

Mailing list 23 000 invitation

Rollup in city central supermarkets

SMM marketing with attract 100,000 people

Ads on google - contextual and banner

Telephone marketing

B2B marketing

News release in the news channels Uznews, Daryo, Kun.uz in Central Asia

Accompanying events:Contest «The best product of the year in Uzbekistan» became a

long standing tradition during the FoodWeek & Horeca exhibition.

The winners were awarded with “gold” medals and certificates.

Contestants: Companies of any form of

ownership, engaged in the production of

consumer goods and food products in the

CIS countries and taking part in the

FoodWeek/Horeca Uzbekistan 2019 Exhibition

were allowed to participate in the contest.

Photo reportFoodWeek/Horeca Uzbekistan 2019

Photo reportFoodWeek/Horeca Uzbekistan 2019

Photo reportFoodWeek/Horeca Uzbekistan 2019

Photo reportFoodWeek/Horeca Uzbekistan 2019

Photo reportFoodWeek/Horeca Uzbekistan 2019

Photo reportFoodWeek/Horeca Uzbekistan 2019

Photo reportFoodWeek/Horeca Uzbekistan 2019

Photo reportFoodWeek/Horeca Uzbekistan 2019

Photo reportFoodWeek/Horeca Uzbekistan 2019

Venue

Exhibition pavilions of “Uzexpocentre” completely satisfy the international standards of holding

the biggest exhibition events. In addition, Uzexpocentre have the conference hall, open

exhibition area and up-to-date exhibition equipment. Uzexpocentre is located in convenient

place and have the good driveways, comfortable hotels (Hotel Expo ***,

Hotel International *****), cafes and restaurants.