F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014
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Transcript of F. Marzal. Nuevos modelos de negocio, el gran universo de las Aplicaciones móviles. DPECV2014
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What is Mobincube?
Mobincube is a DO-IT-YOURSELF tool where anyone can create their
own mobile native application (app) without any software programming
knowledge whatsoever.
+
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The product
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free & monetize (Ads 70/30)
go premium (Subscriptions)
or
Business Model
Mobincube is based on a FREEMIUM business model
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free & monetize (Ads 70/30)
Business Model
70%
of the
revenue is for
the user…
30%
of the
revenue is for
Mobincube
Every time people click on their ads, they'll make money
Our users create an app with Mobincube
They publish the app in the main markets
The users promote the app to get downloads
So the user will create more and more apps to make money!
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Recurrence
New BM starting 7/21/2014+300 new subscriptions in only 60 days
go premium (Subscriptions - SaaS)
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Success stories
Stuart Brown
He makes 1,800 € monthly thanks to the ads
in the 91 apps he created with Mobincube
Carlos H.
He makes 3,000 € monthly with only 1 app
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Success stories
Entrepreneurs
More and more entrepreneurs are starting a business based on Mobincube
App Smart Clubhttp://appsmartclub.com
Italy
CiCCI – By PekCellhttp://www.lacicci.com
Mexico
Iraq Soft��اق ���� �� ��ل ا������� Iraq
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Colleges
Free education plan
Teachers and students will have full
unlimited access to most of the
premium services of Mobincube for
free, so that they can build apps
without ads, manage remote
content with our Cloud, send push
notifications, use Google Analytics,
etc.
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400,000 users 1,100 daily new users (15% monthly grow)
Where are we now?
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150,000 downloads/day 34.000.000 apps downloaded from the beginning
Where are we now?
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36 Millions of ads served monthly
Where are we now?
30 MillionsUsers 70%
10 MillionsMobincube 30%
We’re starting to sell ads directly
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Where are we now?
30,000 published apps3,000 apps published in Google Play, AppStore & Windows Marketplace
Agreements with Amazon and Microsoft
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Users from 230 countries 22% users are from Spain, 20% from USA
Where are we now?
Spain is our first market (22%), because
all our promotional actions started in that
country. The viral and exponential effect
is already showing in Latin America.
USA is our second market (20%). Its curve
is 2-3 months after Spain, yet it has a huge
potential to become our first market.
Other countries are showing a constant
growth, but they are still at early stages of
their growing curve.
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Raised $930K:
Released the current version, now accepting online payments & free users
with ADS
Raised $130K and got credit for $630K
Released pre-alfa version of Mobincube exclusive for pro users
The company was founded with $390K
There’s a hard work and investment behind Mobincube
2008
2009
2010
2011
2012
2013
2014
Raised $65K and got credit for $250K
Opening an office in San Francisco, USA
Where are we now?