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PROJECT REPORT

ON

A STUDY ON CONSUMER PERCEPTION&BEHAVIOUR TOWARDS JOHNSON AND

JOHNSON CO, LTD

Prepared By :

MALLIKARJUNA M BREG NO BM 806323

UNDER SPECIAL GUIDANCE OF:

PROMOD N MFAM!Le"#$rer%

Dep#& '( C'))er"e * Ma+a,e)e+#%GO-. FIRS. GREAD COLLEGE%

S/IRALAKOPPA

A Rep'r# S$ )1##ed 1+ par#1a ($ (1 )e+# '( # e re4$1re)e+#5 ('r # e

a ard '( # e De,ree 1+ Ba" e 'r '( B$51+e55 Ma+a,e)e+#%

K$7e)p$ U+17er51#y

DURING ./E ACADEMIC EAR 2090 2099

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This Project is

Dedicated To

MY BELOVED PARENTS

BROTHER

AND

FRIENDS

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GO-ERNMEN. FIRS. GRADE COLLEGE

Affiliated By Kuvempu University !SORABA ROAD S/IRALAKOPPA ;>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

CER.IFICA.E FROM ./E

PRINCIPAL

KUVEMPU UNIVERSITY

This is to certify that MALLIKAR UNA M B (REG NO:BM 806323)

is bonafide st dent !"VT #IRST !RA$E %"LLE!E&S'IRALAK"PPA

for the!cade"ic year 20#0$20## st dyin% in BBM co rse& This 'ro ect re'ort

(%)nsumer per*epti)n + ,e-avi)r t).ards )-ns)n and )-ns)n *) ltd in

s-i/aripura *ity0 has been 're'ared by hi" in 'artia f fi "ent of BBM

co rse&

Date :

Place : S'IRALAK"PPA S1,+a#$re

Proff; % 'A$IMANI PRIN%IPLE

GO*T +,R-T GR!.E /O EGE -1,R! ! O !

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GO-ERNMEN. FIRS. GRADE COLLEGE Affiliated By Kuvempu University !

SORABA ROAD S/IRALAKOPPA ;>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

CER.IFICA.E FROM ./E /&O&D

KUVEMPU UNIVERSITY

This is to certify that MALLIKAR UNA M B (REG NO:BM 806323)

is bonafide st dent !"VT #IRST !RA$E %"LLE!E&S'IRALAK"PPA

for theacade"ic year 20#0$20## st dyin% in BBM co rse& This 'ro ect re'ort

on

(%)nsumer per*epti)n + ,e-avi)r t).ards )-ns)n and )-ns)n *) ltd ins-i/aripura *ity0 has been 're'ared by hi" in 'artia f fi "ent of BBM

co rse&

Da#e :

P a"e : S'IRALAK"PPA S1,+a#$re

Pr)ff1 S-iva,asappa Yatt-ina-alli M*)m&Mp-il

/&O&D DEP. OF COMMERCE

GOVT FIRST GRADE COLLEGE

SHIRALAKOPPA

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GO-ERNMEN. FIRS. GRADE COLLEGE Affiliated By Kuvempu University !

SORABA ROAD SIRALAKOPPA ;>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

CER.IFICA.E FROM ./E GUIDE

KUVEMPU UNIVERSITY

This is to certify that MALLIKAR UNA M B (REG NO:BM 806323)

is bonafide st dent GO*T +,R-T GR!.E /O EGE4-1,R! ! O ! for

the acade"ic year 20#0$20## st dyin% in BBM co rse& This 'ro ect re'ort

(%)nsumer per*epti)n + ,e-avi)r t).ards )-ns)n and )-ns)n *) ltd in

s-i/aripura *ity0 has been 're'ared by hi" in 'artia f fi "ent of BBMco rse&

Da#e :

P a"e : S'IRALAK"PPA S1,+a#$re

PRAMOD N MFAM!

DEP. OF COMMERCE GOVT FIRST GRADE COLLEGE

SHIRALAKOPPA

A%KN"2LE$!EMENT

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I would lic to e!"re## t$a% # to KUVEMPU UNIVERSITY for &a i%' a

#ource Of &oti(atio% all alo%' )our &a%a'e&e%t career*

I #i%cerel) e!"re## t$a% # to &) 'uide G$e5# Le"#$rer PRAMOD N

Facult) &e&+er Go(t Fir#t Gread Colle'e S$irala o""a* For 'i(i%' &e t$eir (alua+le

'uida%ce , ti&el) Su""ort To co&"lete t$i# "ro-ect #ucce##full)*

I $o%e#tl) e!"re## t$a% # to our "ri%ci"le % 'adimani for "er&itti%' &e to do t$i# "ro-ect re"ort*

La#t +ut %ot t$a lea#t. I a& t$a% ful to &) frie%d# , facultie# of

!3#3!3%3S'IRALAK"PPA /$o $el"ed &e directl) or i%directl) i% t$e co&"letio%of t$i# "ro-ect wor * I al#o t$a% # to t$e fa&il) &e&+er# w$o $a(e $el"ed &e i% &a%)wa)# to co&"lete t$i# #tudu #ucce##full) *

Da#e :

P a"e : S 1ra a?'ppa Si4nature

RA U ' !

Re,&N' : BM 806332

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$E%LARATI"N

I -ere,y de*lare t-at t-e Pr)5e*t Rep)rt entitled (%)nsumer per*epti)n +

,e-avi)r t).ards )-ns)n and )-ns)n *) ltd in s-i/aripura *ity0 -as ,een

prepared ,y me durin4 t-e year 678796788 under t-e 4uidan*e )f G$e5#

Le"#$rer PROMOD N dept %)mmer*e & !"VT #IRST !RA$E

%"LLE!E&S'IRALAK"PPA

T-is Pr)5e*t Rep)rt -as ,een su,mitted t) KUVEMPU

UNIVERSITY in t-e partial fulfillment )f re:uirement f)r t-e a.ard

de4ree )f Ba*-el)r )f Business Mana4ement3

I als) de*lare t-at t-is rep)rt -as n)t ,een su,mitted t) any

)t-er university f)r t-e a.ard )f any de4ree )r $ipl)ma

Da#e :

P a"e : S 1ra a?'ppa Si4nature

0ALLIKAR123A 0 4

Re,&N' : BM 806332

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I+#r'd$"#1'+

C'+5$)er e a71'$r

To +etter u%der#ta%d t$e i&"orta%ce of co%#u&er5+a#ed +ra%d e6uit) o%

co%#u&er "erce"tio%# of a +ra%d. it i# %ece##ar) to $a(e a% o(er(iew of

co%#u&er +e$a(ior* Co%#u&er +e$a(ior i# defi%ed a# 7t$e "roce## a%d

acti(itie# "eo"le e%'a'e i% w$e% #earc$i%'. #electi%'. "urc$a#i%'. u#i%'.

e(aluati%' a%d di#"o#i%' of "roduct a%d #er(ice# #o a# to #ati#f) t$eir %eed#

a%d de#ire8*

T$ere are two t)"e# of co%#u&er +e$a(ior e!i#t. i*e* co'%iti(e a%d

e!"erie%ce5orie%ted co%#u&er +e$a(ior* Co%#u&er# wit$ co'%iti(e +e$a(ior

are lo'ical a%d ratio%al co%#u&er# w$ile e!"erie%ce orie%ted co%#u&er# $a(e

&ore e&otio%al rea#o% to wa%t to "urc$a#e a "roduct* Co%#u&er +e$a(ior

c$aracteri9ed i%to four i*e* ratio%al. lear%ed. u%co%#ciou# a%d #ocial +e$a(ior

a%d t$e) are re"re#e%ted +) t$e#e t$ree #te"#: %owled'e Attitude Actio%*

Rati)nal ,e-avi)r; co%#u&er# wit$ ratio%al +e$a(ior fir#t 'et #o&e

%owled'e a+out t$e "roduct a%d w$at it &a) offer* 4) a##e##i%' t$i#

i%for&atio%. t$e) 'et a% attitude toward t$e "roduct a%d fi%all) act;

w$et$er or %ot to +u) t$e "roduct* T$i# t)"e of +e$a(ior i# &o#tl)

co&&o% w$e% co%#u&er# are "urc$a#i%' e!"e%#i(e "roduct# for

e!a&"le car#* K3O/LEDGE ATTIT2DE ACTIO3"roduct* Pac a'i%' i# a for& of ad(erti#e&e%t i% t$e #e%#e t$at it#ale# dutie# #uc$ a# attracti%' co%#u&er#. de#cri+i%' a%d #elli%' t$e

"roduct*

%)nvenien*e; Co%(e%ie%ce of a +ra%d $a# a #i'%ifica%t affect o%

co%#u&er* I% ot$er word. ea#) acce## to +ra%d>"roduct i% #tore i# (ital

w$e% +u)i%' low i%(ol(e&e%t "roduct*

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BRAND

Kotler defi%ed a +ra%d a# 7a %a&e. ter&. #i'%. #)&+ol. de#i'% or a

co&+i%atio% of t$e#e t$at ide%tifie# t$e &a er# or #eller of t$e "roduct or

#er(ice#8* T$i# defi%itio% i# +a#ed o% t$e u#e of a +ra%d %a&e. #)&+ol# a%d

#i'%# to di#ti%'ui#$ a "roduct fro& it# co&"etitor* Accordi%' to Keller. t$e

A&erica% &ar et a##ociatio% A0A< defi%e# a +ra%d a# a 7%a&e. ter&. #i'%.

#)&+ol or de#i'% or a co&+i%atio% of t$e&. i%te%ded to ide%tif) t$e 'ood# a%d

#er(ice# of o%e #eller or 'rou" of #eller# a%d to differe%tiate t$e& fro& t$o#e

of co&"etitor8 *

A +ra%d i# differe%t fro& a "roduct* Accordi%' to Kotler . a "roduct i#

a%)t$i%' w$ic$ ca% +e "re#e%ted to a &ar et for "urc$a#e. u#e or co%#u&"tio%

t$at i# "o##i+le of #ati#f)i%' %eed or wa%t* He we%t furt$er to #a) t$at a

"roduct i# &ade u" of 'ood# t$at $a(e "$)#ical a""eara%ce. #er(ice. e(e%t#.

e!"erie%ce#. "lace#. "er#o%#. or'a%i#atio%. "ro"ertie#. i%for&atio% a%d idea#*

Added (alue# a# t$o#e t$at de(elo" fro& e!"erie%ce# of t$e +ra%d; t$o#e t$at

ari#e a# a re#ult of u#a'e of t$e +ra%d. w$ic$ could +e a# a re#ult of co%#u&er#

a##ociatio% wit$ t$e +ra%d; t$o#e t$at ari#e fro& a% a##u&"tio% t$at t$e +ra%d

i# "owerful; a%d t$o#e t$at ari#e fro& t$e a""eara%ce of t$e +ra%d i*e*

"ac a'i%' t$e "roduct* Added (alue# "la) a (ital role i% &a%) co%#u&er#

+u)i%' deci#io%#. a# +ra%d# are "urc$a#ed fro& e&otio%al &oti(atio% a# well

a# fu%ctio%al &oti(atio%*

Co%clu#i(el). a +ra%d ca% +e #aid to +e a #)&+ol of all fact# a##ociated

wit$ a "roduct a%d #er(ice* A +ra%d co&&o%l) i%clude# a lo'o. a %a&e a%d

a%) ot$er (i#i+le ele&e%t# #uc$ a# #)&+ol# a%d i&a'e#* It al#o co%#i#t# of

ot$er #et# of e!"ectatio% related to a "roduct or #er(ice w$ic$ %or&all) ari#e

i% "eo"le=# &i%d*

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Be+e(1# '( a 5#r'+, ra+d

A #tro%' +ra%d will create t$e followi%' +e%efit# a&o%'#t ot$er#:

4uild %a&e reco'%itio% for co&"a%) "roduct*

I%flue%ce t$e co%#u&er=# +u)i%' deci#io%*

4uild tru#t a%d e&otio%al attac$&e%t to a fir&=# "roduct>#er(ice*

0a e "urc$a#e deci#io% ea#ier* For e!a&"le i% a co&&odit) &ar et

w$ere "roduct a%d #er(ice# are i%di#ti%'ui#$a+le. it will e%a+le

cu#to&er# tru#t a%d create a #et of +elief a+out t$eir "roduct e(e%

wit$out %owi%' t$e u%i6ue%e## of t$eir "roduct# a%d c$aracteri#tic#* A #tro%' +ra%d i%crea#e# t$e co%#u&er=# attitude toward# a "articular

+ra%d=# "roduct a%d #er(ice# a%d t$e #tre%'t$ of #uc$ attitude i#

de(elo"ed t$rou'$ e!"erie%ce wit$ #uc$ +ra%d*

Co%#u&er# e!"erie%ce $el" to i%crea#ed "ercei(ed 6ualitie#. i%ferred

attri+ute# a%d e(e%tuall) lead# to +ra%d lo)alt) w$ic$ are %ot ea#) to

e(aluate e!ce"t +efore "urc$a#e*

A #tro%' +ra%d e%-o) +e%efit #uc$ a# reduced co&"etiti(e ad(a%ta'e.

"re&iu& "rice 'reater cu#to&er lo)alt). "rofita+ilit). reduce t$e

"ercei(ed ri# of co%#u&er# w$o are %ot #o #ure of t$eir deci#io%*

Bra+d e4$1#y

Si%ce t$e de(elo"&e%t of +ra%d e6uit) . t$ere $a(e +ee% ra"id

de(elo"&e%t# i% t$e #u+-ect* T$i# i# due to t$e fact t$at +ra%di%' $a# +ee%

reco'%i9ed a# a% i&"orta%t factor for t$e #ucce## of a fir& e#"eciall) i% a (er)

co&"etiti(e +u#i%e## e%(iro%&e%t**

Keller #ee# +ra%d e6uit) a# 7t$e differe%tial effect of a +ra%d %owled'e o%

co%#u&er re#"o%#e to t$e &ar eti%' of a +ra%d8* T$i# i# +a#ed o% t$e

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a##u&"tio% t$at t$e "ower of a +ra%d lie# o% w$at $a(e +ee% lear%ed. $eard.

#ee% a%d felt +) t$e cu#to&er a+out t$e +ra%d o(er ti&e*

4ra%d e6uit) i# defi%ed a#7 a #et of +ra%d a##et# a%d lia+ilitie# li% ed to a

+ra%d. it# %a&e a%d #)&+ol. t$at add to or #u+tract fro& t$e (alue "ro(ided +)a "roduct or #er(ice to a fir& a%d>or to t$at fir&=# cu#to&er#8*

4ra%d e6uit) a# t$e di#ti%ctio% +etwee% t$e o(erall +ra%d "refere%ce a%d t$e

&ulti attri+ute "refere%ce de"e%di%' o% t$e o+-ecti(el) &ea#ured attri+ute

le(el* A'ai% +ra%d e6uit) a# t$e total 6ualit) a%d c$oice i%te%tio%*

I% ot$er word. +ra%d e6uit) ca% +e #aid to +e a%) a##et or lia+ilit) co%%ected

to a +ra%d %a&e t$at add# or #u+tract (alue to a "roduct*T$e defi%itio% of +ra%d e6uit) ca% +e widel) cla##ified i%to t$ree "er#"ecti(e#

i*e* it could +e +a#ed o% fi%a%cial "er#"ecti(e w$ic$ #tre## t$e (alue of a +ra%d

to a fir&. cu#to&er "er#"ecti(e w$ic$ #ee# +ra%d e6uit) a# t$e (alue of a

+ra%d to co%#u&er# a%d a co&+i%atio% of t$e two*

T$i# re#erc$ #tud) will focu# o% co%#u&er# +a#ed "erce"tio%* Co%#u&er +a#ed

+ra%d e6uit) ca% +e di(ided i%to co%#u&er "erce"tio% i*e* +ra%d aware%e##. "ercei(ed 6ualit). +ra%d a##ociatio%< a%d co%#u&er# +e$a(iour# +ra%d lo)alt)

a%d willi%'%e## to "a) a $i'$ "rice

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Bra+d a are+e554ra%d aware%e## ca% +e referred to a# t$e de'ree of co%#u&er#= fa&iliarit)

wit$ a +ra%d* 4ra%d aware%e## i# a (ital ele&e%t of +ra%d e6uit)* 4ra%d

aware%e## i# t$e a+ilit) of co%#u&er# to di#ti%'ui#$ a +ra%d a&o%'#t ot$er +ra%d* Accordi%' to Keller +ra%d aware%e## a# co&"ri#i%' of +ra%d recall a%d

+ra%d reco'%itio%* He we%t furt$er to #a) t$at +ra%d recall i# t$e a+ilit) of

co%#u&er# to re&e&+er a +ra%d fro& t$eir &i%d w$e% t$e "roduct cla## i#

&ade %ow*

Keller ar'ued t$at 7+ra%d reco'%itio% &a) +e &ore i&"orta%t to t$e e!te%t

t$at "roduct deci#io%# are &ade i% t$e #tore8*

T$ere are t$ree le(el# of +ra%d aware%e##:

Brand re*)4niti)n : It i# t$e a+ilit) of co%#u&er# to ide%tif) a certai%

+ra%d a&o%'#t ot$er i*e* 7aided recall8* Aided recall i# a #ituatio%

w$ere+) a "er#o% i# a# ed to ide%tif) a reco'%i9ed +ra%d %a&e fro& a

li#t of +ra%d# fro& t$e #a&e "roduct cla##*

Brand re*all : T$i# i# a #ituatio% w$ere+) a co%#u&er i# e!"ected to

%a&e a +ra%d i% a "roduct cla##* It i# al#o referred to a# 7u%aided recall8

a# t$e) are %ot 'i(e% a%) clue fro& t$e "roduct cla##*

T)p )f mind : T$i# i# referred to a# t$e fir#t +ra%d t$at a co%#u&er ca%

recall a&o%'#t a 'i(e% cla## of "roduct*

A" 1e71+, ra+d a are+e55

Followi%' factor# a# wa)# to ac$ie(e +ra%d aware%e##:

Inv)lve a sl)4an ; a #lo'a% i# a (i#i+le feature of a +ra%d* T$ere ca% +e

a #tro%' li% +etwee% a #lo'a% a%d a +ra%d* T$e #lo'a% are "owerfula%d ca% +e a 'reat c$a%'e for a +ra%d*

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Sym,)l e=p)sure; a %ow% #)&+ol will &a e it ea#ier to recall a%d

&e&ori9e a (i#i+le illu#tratio% of t$e +ra%d* A lo'o t$at i# co%%ected to

a% e!i#ti%' +ra%d or a de(elo"ed +ra%d will "la) a (ital role i%

de(elo"i%' a%d ee"i%' +ra%d aware%e##* Pu,li*ity; o%e of t$e &o#t i&"orta%t wa)# to 'et "u+licit) a%d create

aware%e## i# t$rou'$ ad(erti#e&e%t*

Event sp)ns)rs-ip : #"o%#or#$i" of e(e%t ca% al#o $el" to create a%d

&ai%tai% aware%e##*

Bra+d 1)a,e Keller #ee +ra%d i&a'e a# a "erce"tio% or a##ociatio% co%#u&er# for&

a# a re#ult of t$eir &e&or) co%cer%i%' a "roduct* 4ra%d i&a'e ca% al#o +e

referred to a# t$e e&otio%al "erce"tio% or rea#o% t$at co%#u&er# "lace to a

"articular +ra%d. +ra%d i&a'e i# a% i&"orta%t ele&e%t of +ra%d e6uit)*

Accordi%' to Keller. fa(ora+le. u%i6ue a%d #tro%' a##ociatio%# are

a##u&ed to "ro(ide a "o#iti(e +ra%d i&a'e w$ic$ will create a +ia# i% t$e

&i%d of co%#u&er# t$ere+) i%crea#i%' t$e +ra%d e6uit)*

Co%clu#i(el). +ra%d i&a'e ca% +e #aid to +e t$e +ra%d a##ociatio% or

co%#u&er=# "erce"tio% a+out a "articular +ra%d a# a re#ult of t$eir a##ociatio%

wit$ t$e +ra%d*

Per"e17ed 4$a 1#y Percei(ed 6ualit) i# a core di&e%#io% of cu#to&er# +a#ed +ra%d e6uit)

a# it relate# to t$e willi%'%e## to "a) a "rice "re&iu&. +ra%d c$oice a%d +ra%d

"urc$a#e i%te%tio%* Percei(ed 6ualit) a# t$e "erce"tio% of t$e #u"eriorit) of a

+ra%d w$e% co&"ared to alter%ati(e +ra%d* Li e +ra%d a##ociatio%. "ercei(ed

6ualit) "ro(ide co%#u&er# wit$ (alue a%d 'i(e t$e& rea#o% to differe%tiate a

+ra%d fro& a%ot$er*

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T$erefore. "ercei(ed 6ualit) ca% +e #aid to +e co%#u&er=# "erce"tio% of

t$e #u"eriorit) of a +ra%d w$ic$ e%a+le# t$e& to differe%tiate a +ra%d fro&

a%ot$er*

Bra+d 'ya #y4ra%d lo)alt) i# 7t$e attac$&e%t t$at a cu#to&er $a# to a +ra%d8*

4ra%d lo)alt) i# defi%ed a# 7dee"l) $eld co&&it&e%t to re5+u) or re5

"atro%i9e a "referred "roduct>#er(ice co%#i#te%tl) i% t$e future. t$ere+)

cau#i%' re"etitio% of #a&e5+ra%d or #a&e +ra%d #et "urc$a#i%'. de#"ite

#ituatio%al i%flue%ce a%d &ar eti%' effort# $a(i%' t$e "ote%tial to cau#e

#witc$i%' +e$a(ior#8*

C a551(1ed 'ya #y a5 (' ' 5:

N)n9 *ust)mer : t$e#e are "eo"le w$o +u) t$e +ra%d# of co&"etitor#*

Pri*e s.it*-er : t$e#e are t$e o%ce t$at are #e%#iti(e to "rice*

Passive l)yal : t$e#e o%ce are "urc$a#e +ra%d>"roduct a# a re#ult of $a+it

rat$er t$at rea#o%*

%)mmitted; are t$o#e w$o are $o%e#tl) lo)al to t$e +ra%d*

%'APTER II

RESER%' $ESI!N

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I+#r'd$"#1'+:

T$i# "ro-ect wor i# u%derta e% a# a "art of acade&ic re6uire&e%t# for

4ac$elor of 4u#i%e## 0a%a'e&e%t It i# titled a# a #tud) to i&"act ofco%#u&er +a#ed +ra%d e6uit) o% co%#u&er "erce"tio% , +e$a(ior toward#

1o$%#o% a%d 1o$%#o% co Ltd i% S$i ari"ura Cit)

S#a#e)e+# '( Pr' e):

A ST2D@ TO I0PACT OF 7CO3S20ER PERCEPTIO3 ,

4EHAVIO2R TO/ARDS 1OH3SO3 A3D 1OH3SO3 CO LTD I3

SHIKARIP2RA CIT@

O @e"#17e5 '( # e 5#$dy

* To fi%d t$e i&"act of +ra%d e6uit)*

B* To u%der#ta%d t$e 4u)i%' +e$a(ior of cu#to&er#

* To %ow t$e rea#o% w$) cu#to&er 'oi%' wit$ "articular +ra%d*

* To #tud) t$e "erce"tio% of co%#u&er# a+out t$e 1o$%#o% a%d 1o$%#o%

co Ltd "roduct#*

* To %ow t$e Cu#to&er re#"o%#e a%d e!"ectatio%# toward# 1o$%#o% a%d

1o$%#o% co Ltd Product#

S"'pe '( # e 5#$dy

T$i# #tud) will "ro(ide #olutio%# to t$e &a%a'e&e%t +) u%der#ta%di%'

cu#to&er# feed+ac *

T$e rea#o% w$) "eo"le u#e a "articular +ra%d*

To %ow t$e +e$a(ior of cu#to&er to e#ta+li#$ +ra%d e6uit) *

To %ow t$e &o#t "referred +ra%d +) t$e cu#to&er#*

To &ade a 'ood +ra%d i&a'e a%d to i%crea#e +ra%d lo)alt)*

To c$a%'e %e'ati(e +ra%d e6uit) to "o#iti(e +ra%d e6uit)*

P$rp'5e '( 5#$dy

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T$e i&"orta%ce of cu#to&er +a#ed5+ra%d e6uit) o% co%#u&er=#

"erce"tio%# of +ra%d*

/$ic$ a&o%' t$e#e t$ree di&e%#io%# of cu#to&er

+a#ed5+ra%d e6uit) +ra%d i&a'e. +ra%d lo)alt) a%d "ercei(ed

6ualit)< a""ear# to c$a%'e +ra%d e6uit)

Doe# cu#to&er +a#ed5+ra%d e6uit) differ t$e

1o$%#o% a%d 1o$%#o% co Ltd "roduct# wit$ re#"ect to eac$ attri+ute of

+ra%d aware%e##. +ra%d i&a'e. "ercei(ed 6ualit) a%d +ra%d lo)alt)*

T$e "ur"o#e of t$e #tud) i# to %ow t$e 4ra%d

"referred +) t$e cu#to&er# a%d c$a%'e i% Perce"tio% a%d +u)i%'

+e$a(ior ca% +e e#ti&ated +) t$i# #tud)*

Me# 'd' ',y:

Title of Re#earc$ : A #tud) to i&"act of co%#u&er +a#ed +ra%d e6uit) o%

co%#u&er "erce"tio% , +e$a(ior toward# 1o$%#o% a%d 1o$%#o% co Ltd i%S$i ari"ura Cit)

T)"e of re#earc$ : De#cri"ti(e Re#earc$

T)"e of Data : Pri&ar) , #eco%dar) data*

Data collectio% : ?ue#tio%%aire &et$od

Sa&"li%' : Ra%do& #a&"li%'

Sa&"li%' u%it# : Retail #$o"#. Ge%eral cu#to&er#

Sa&"le #i9e :

Area of #ur(e) : S$i ari"ura Cit)*

SAMPLING:

Sa&"li%' "la% i# to %ow +ra%d e6uit) a%d fi%d out t$e "erce"tio% a%d

+e$a(ior of cu#to&er

Sa)p e U+1#5:

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I% re#earc$ #a&"le# $a(e ta e% t$e cu#to&er# li e 'e%eral cu#to&er# a%d

retail #$o"# etc*

Sa)p 1+, Me# 'd:I% re#earc$. Ra%do& #a&"li%' &et$od u#ed a# #a&"li%' &et$od for

collectio% data*

DA.A COLLEC.ION ME./OD:

T$e i%for&atio% %ece##ar) for t$i# #ur(e) i# collected +) ta""i%'

"ri&ar) a%d #eco%dar) #ource#.

Pr1)ary da#a:

T$e data collected fro& t$e co&"a%) "er#o%# a%d Di#tri+utor*

?ue#tio%%aire*

Se"'+dary da#a: Related i%for&atio% o% I%ter%et**

4oo # a%d "u+licatio%#*

Or'a%i9atio% Re"ort*

L1)1#a#1'+ '( # e 5#$dy :5

< Ti&e co%#trai%t wa# t$e &ai% li&itatio% of t$e #tud)*

B< A# t$e #a&"le #i9e i# i% %u&+er#. t$e fi%di%'# &a) or &a)

%ot +e

a""ro"riate*

< 3ot all re#"o%de%t# were willi%' to "ro(ide all t$e i%for&atio%.

#o w$ate(er 'et# i%for&atio% t$at i# a##u&ed a# a true*

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< So&e illiterate cu#to&er are u#e of 1o$%#o% a%d 1o$%#o% co Ltd

"roduct# +ut t$e) do%=t %ow a+out co&"a%) #o #o&e

i%for&atio% &a) or &a) %ot +e true*

LI.ERA.URE RE-IE

DEFINI.ION OF KE ORDS

Se(eral defi%itio%# e!i#t i% t$e literature# a%d I #$all write t$e o%ce t$at

are #uita+le* T$i# i# -u#t to 'i(e t$e reader a tra%#"are%t +ac 'rou%d of t$e

to"ic I a& co%ce%trati%' o%*

Bra+d

4ra%d a# 7a %a&e. ter&. #i'%. #)&+ol. de#i'% or a co&+i%atio% of t$e#e t$at

ide%tifie# t$e &a er# or #eller of t$e "roduct or #er(ice#8*

A +ra%d i# a %a&e t$at $a# t$e "ower to i%flue%ce a +u)er* 4ra%d

i%flue%ce could +e a# a re#ult of a #et of &e%tal a##ociatio% a%d relatio%#$i"

+uilt u" o(er ti&e a&o%' cu#to&er# or di#tri+utor#*

Bra+d e4$1#y

4ra%d e6uit) ca% +e referred to a# 7a #et of +ra%d a##et# a%d lia+ilitie#

li% ed to a +ra%d. it# %a&e a%d #)&+ol t$at add to or #u+tract fro& t$e (alue

"ro(ided +) a "roduct or #er(ice to a fir& a%d>or to t$at fir&=# cu#to&er#8*

Bra+d 'ya #y

4ra%d lo)alt) i# defi%ed a# 7t$e attac$&e%t t$at a cu#to&er $a# to a

+ra%d8* It ca% al#o +e #ee% a# co%#u&er=# "refere%ce to "urc$a#e a "articular

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+ra%d i% a "roduct cla## a%d t$i# could +e a# a re#ult of t$e co%#u&er

aware%e## a+out t$at "articular +ra%d*

Bra+d 1)a,e4ra%d i&a'e i# referred to a# co%#u&er "erce"tio%# a+out t$e +ra%d or

$ow t$e) (iew it* Accordi%' to Keller +ra%d i&a'e i# al#o #ee% a# 7a #)&+olic

co%#truct created wit$i% t$e &i%d# of "eo"le a%d co%#i#t of all t$e i%for&atio%

a%d e!"ectatio%# a##ociated wit$ a "roduct or #er(ice8*

Bra+d A are+e55

Keller #tated t$at 4ra%d aware%e## ca% +e referred to a# t$e a+ilit) of aco%#u&er to di#ti%'ui#$ a +ra%d u%der (ariou# co%ditio%#* Keller al#o %oted

t$at +ra%d aware%e## i# +uilt a%d i%crea#ed +) fa&iliarit) wit$ t$e +ra%d a# a

re#ult of re"eated (ul%era+ilit) w$ic$ e(e%tuall) lead# to co%#u&er#

e!"erie%ce wit$ t$e +ra%d* Co%#u&er=# e!"erie%ce of a "articular +ra%d could

eit$er +e +) $eari%'. #eei%'. or t$i% i%' a+out it a%d t$i# will $el" t$e +ra%d to

#tic i% t$eir &e&or)*

%'APTER III

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%"MPANY PR"#ILE

COMPAN PROFILE

1o$%#o% a%d 1o$%#o% co Ltd I%dia Li&ited i# t$e fourt$ lar'e#t F0CG

Co&"a%) i% I%dia wit$ i%tere#t# i%Healt$ care . Per#o%al care a%dFood

"roduct#* 4uildi%' o% a le'ac) of 6ualit) a%d e!"erie%ce for o(er

)ear#. toda) 1o$%#o% a%d 1o$%#o% co Ltd $a# a tur%o(er of R#*BB * B

crore wit$ "owerful +ra%d# li e 1o$%#o% a%d 1o$%#o% co Ltd A&la.

1o$%#o% a%d 1o$%#o% co Ltd C$)awa%"ra#$. Vati a . Ha-&ola , Real*

A '$# J' +5'+ a+d J' +5'+ "' L#d

1o$%#o% a%d 1o$%#o% co Ltd I%dia Li&ited i# a leadi%' I%dia%

co%#u&er 'ood# co&"a%) wit$ i%tere#t# i% $ealt$ care . Per#o%al care a%d

food#* O(er &ore t$a% )ear# co&"a%) $a# +ee% dedicated to

"ro(idi%' %ature5+a#ed #olutio%# for a $ealt$) a%d $oli#tic life#t)le*

T$rou'$ 1o$%#o% a%d 1o$%#o% co Ltd=# co&"re$e%#i(e ra%'e of

Product# Co&"a%) touc$ t$e li(e# of all co%#u&er#. i% all a'e 'rou"#.

acro## all #ocial +ou%darie#* A%d t$i# le'ac) $a# $el"ed co&"a%) to

de(elo" a +o%d of tru#t wit$ t$eir co%#u&er#* T$at 'uara%tee# )ou t$e +e#t

i% all "roduct# carr)i%' t$e 1o$%#o% a%d 1o$%#o% co Ltd %a&e*

S.RA.EGIC IN.EN.

1o$%#o% a%d 1o$%#o% co Ltd i%te%d to #i'%ifica%tl) accelerate "rofita+le

'rowt$* To do t$i#. we will:

Focu# o% 'rowi%' co&"a%)=# core +ra%d# acro## cate'orie#.

reac$i%' out to %ew 'eo'ra"$ie#. wit$i% a%d out#ide I%dia. a%di&"ro(e o"eratio%al efficie%cie# +) le(era'i%' tec$%olo')*

http://www.dabur.com/EN/Products/Health_Care/http://www.dabur.com/EN/Products/Personal_Care/http://www.dabur.com/EN/group/Foods/http://www.dabur.com/EN/Products/Personal_Care/Hair_Care/Amla/http://www.dabur.com/en/products/Health_Care/Health_Supplements/Chyawanprash/http://www.dabur.com/EN/Products/Personal_Care/Hair_Care/Vatika/http://www.dabur.com/en/products/Health_Care/Digestive/hajmola/http://www.dabur.com/EN/Group/Foods/real/http://www.dabur.com/EN/Products/Health_Care/http://www.dabur.com/EN/Products/Personal_Care/http://www.dabur.com/en/products/foods/default.asphttp://www.dabur.com/EN/Products/Health_Care/http://www.dabur.com/EN/Products/Personal_Care/http://www.dabur.com/EN/group/Foods/http://www.dabur.com/EN/Products/Personal_Care/Hair_Care/Amla/http://www.dabur.com/en/products/Health_Care/Health_Supplements/Chyawanprash/http://www.dabur.com/EN/Products/Personal_Care/Hair_Care/Vatika/http://www.dabur.com/en/products/Health_Care/Digestive/hajmola/http://www.dabur.com/EN/Group/Foods/real/http://www.dabur.com/EN/Products/Health_Care/http://www.dabur.com/EN/Products/Personal_Care/http://www.dabur.com/en/products/foods/default.asp

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4e t$e "referred co&"a%) to &eet t$e $ealt$ a%d "er#o%al

'roo&i%' %eed# of 1o$%#o% a%d 1o$%#o% co Ltd tar'et co%#u&er#

wit$ #afe. efficaciou#. %atural #olutio%# +) #)%t$e#i9i%' 1o$%#o%

a%d 1o$%#o% co Ltd=# dee" %owled'e of A)ur(eda a%d $er+# wit$&oder% #cie%ce*

Pro(ide t$eir co%#u&er# wit$ i%%o(ati(e "roduct# wit$i% ea#)

reac$*

4uild a "latfor& to e%a+le 1o$%#o% a%d 1o$%#o% co Ltd to

+eco&e a 'lo+al A)ur(edic leader*

4e a "rofe##io%all) &a%a'ed e&"lo)er of c$oice. attracti%'.

de(elo"i%' a%d retai%i%' 6ualit) "er#o%%el*

4e re#"o%#i+le citi9e%# wit$ a co&&it&e%t to e%(iro%&e%tal

"rotectio%*

Pro(ide #u"erior retur%#. relati(e to t$eir "eer 'rou". to t$eir

#$are$older#*

CORE -ALUES

O +er5 1p: T$i# i# 1o$%#o% a%d 1o$%#o% co Ltd=# co&"a%)* 1o$%#o%

a%d 1o$%#o% co Ltd acce"t "er#o%al re#"o%#i+ilit). a%d accou%ta+ilit) to

&eet +u#i%e## %eed#*

Pa551'+ ('r 1++1+,: T$e) all are leader# i% t$eir area of re#"o%#i+ilit).

wit$ a dee" co&&it&e%t to deli(er re#ult#* T$e) are deter&i%ed to +e t$e

+e#t at doi%' w$at &atter# &o#t*

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Pe'p e De7e 'p)e+#: Peo"le are 1o$%#o% a%d 1o$%#o% co Ltd=# &o#t

i&"orta%t a##et* T$e) add (alue t$rou'$ re#ult dri(e% trai%i%'. a%d t$e)

e%coura'e , reward e!celle%ce*

C'+5$)er F'"$5: T$e) $a(e #u"erior u%der#ta%di%' of co%#u&er %eed#

a%d de(elo" "roduct# to fulfill t$e& +etter*

.ea) 'r?: T$e) wor to'et$er o% t$e "ri%ci"le of &utual tru#t ,

tra%#"are%c) i% a +ou%dar)5le## or'a%i9atio%* T$e) are i%tellectuall)

$o%e#t i% ad(ocati%' "ro"o#al#. i%cludi%' reco'%i9i%' ri# #*

I++'7a#1'+: Co%ti%uou# i%%o(atio% i% "roduct# , "roce##e# i# t$e +a#i#

of co&"a%)=# #ucce##*

I+#e,r1#y: T$e) are co&&itted to t$e ac$ie(e&e%t of +u#i%e## #ucce##

wit$ i%te'rit)* T$e) are $o%e#t wit$ co%#u&er#. wit$ +u#i%e## "art%er#

a%d wit$ eac$ ot$er*

JO/NSON AND JO/NSON CO L.D A. A GLANCE

1o$%#o% a%d 1o$%#o% co Ltd I%dia $a# &ar ed it# "re#e%ce wit$ #o&e

(er) #i'%ifica%t ac$ie(e&e%t# a%d toda) co&&a%d# a &ar et leader#$i"

#tatu#* 1o$%#o% a%d 1o$%#o% co Ltd=# #tor) of #ucce## i# +a#ed o% dedicatio%

to %ature. cor"orate a%d "roce## $)'ie%e. d)%a&ic leader#$i" a%d co&&it&e%t

to t$eir "art%er# a%d #ta e$older#* T$e re#ult# of t$eir "olicie# a%d i%itiati(e##"ea for t$eel(e#*

Leadi%' co%#u&er 'ood# co&"a%) i% I%dia wit$ a tur%o(er of

R#*BB * B Crore

B &a-or #trate'ic +u#i%e## u%it# S42< 5 Co%#u&er Care Di(i#io%

CCD< a%d Co%#u&er Healt$ Di(i#io% CHD

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Su+#idiar) Grou" co&"a%ie# 5 1o$%#o% a%d 1o$%#o% co Ltd Food#.

1o$%#o% a%d 1o$%#o% co Ltd 3e"al a%d 1o$%#o% a%d 1o$%#o% co Ltd

I%ter%atio%al a%d #te" dow% #u+#idiarie# of 1o$%#o% a%d 1o$%#o% co

Ltd I%ter%atio%al 5 A#ia% Co%#u&er Care i% 4a%'lade#$. Africa%

Co%#u&er Care i% 3i'eria a%d 1o$%#o% a%d 1o$%#o% co Ltd E')"t*

ultra5&oder% &a%ufacturi%' u%it# #"read arou%d t$e 'lo+e

Product# &ar eted i% o(er cou%trie#

/ide a%d dee" &ar et "e%etratio% wit$ C,F a'e%t#. &ore t$a%

di#tri+utor# a%d o(er * &illio% retail outlet# all o(er I%dia*

CCD . deali%' wit$ FMCG Pr'd$"#5 relati%' to Per5'+a Care a%d

/ea # Care

Lead1+, ra+d5 5

1o$%#o% a%d 1o$%#o% co Ltd 5 T$e Healt$ Care 4ra%dVati a5Per#o%al Care 4ra%d

A%&ol5 Value for 0o%e) 4ra%d

Ha-&ola5 Ta#t) Di'e#ti(e 4ra%d

A%d 1o$%#o% a%d 1o$%#o% co Ltd A&la. C$)awa%"ra#$ a%d Lal

Da%t 0a%-a% wit$ R#* crore tur%o(er eac$*

Vati a Hair Oil , S$a&"oo t$e $i'$ 'rowt$ +ra%d* Strate'ic "o#itio%i%' of Ho%e) a# food "roduct. leadi%' to &ar et

leader#$i" o(er < i% +ra%ded $o%e) &ar et

1o$%#o% a%d 1o$%#o% co Ltd C$)awa%"ra#$ t$e lar'e#t #elli%'

A)ur(edic &edici%e wit$ o(er J &ar et #$are*

Leader i% $er+al di'e#ti(e# wit$ &ar et #$are*

http://www.dabur.com/en/products/Health_Care/Health_Supplements/Chyawanprash/http://www.dabur.com/en/products/Health_Care/Health_Supplements/Chyawanprash/

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Ha-&ola ta+let# i% co&&a%d wit$ &ar et #$are of di'e#ti(e

ta+let# cate'or)*

1o$%#o% a%d 1o$%#o% co Ltd Lal Tail to"# +a+) &a##a'e oil &ar et

wit$ of total #$are*

C/D C'+5$)er /ea # D17151'+! . deali%' wit$ cla##ical Ay$r7ed1"

)ed1"1+e5

Ha# &ore t$a% B "roduct# #old t$rou'$ "re#cri"tio%# a# well a# o(er

t$e cou%ter

0a-or cate'orie# i% traditio%al for&ulatio%# i%clude:

5A#a( Ari#$ta#

5Ra# Ra#a)a%a#

5C$ur%a#

5 0edicated Oil#

Pro"rietar) A)ur(edic &edici%e# de(elo"ed +) 1o$%#o% a%d 1o$%#o% co

Ltd i%clude:

53ature Care I#a+'ol

5 0ad$u(aa%i

5 Trif'ol

Di(i#io% al#o wor # for "ro&otio% of A)ur(eda t$rou'$ or'a%i#ed

co&&u%it) of traditio%al "ractitio%er# a%d de(elo"i%' fre#$ +atc$e# of#tude%t#*

COMPAN /IS.OR

http://www.dabur.com/Medicineshttp://www.dabur.com/Medicineshttp://www.dabur.com/Medicineshttp://www.dabur.com/Medicines

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4irt$ of 1o$%#o% a%d 1o$%#o% co Ltd

J Setti%' u" a &a%ufacturi%' "la%t

Earl) # A)ur(edic &edici%e#

E#ta+li#$&e%t of re#earc$ la+oratorie#B E!"a%d# furt$er

J 1o$%#o% a%d 1o$%#o% co Ltd I%dia Dr* S*K* 4ur&a%< P(t* Ltd*

B S$ift to Del$i

Sa$i+a+ad factor) > 1o$%#o% a%d 1o$%#o% co Ltd Re#earc$

Fou%datio%

J Pu+lic Li&ited Co&"a%)B 1oi%t (e%ture wit$ A'roli&e% of S"ai%

Ca%cer treat&e%t

Pu+lic i##ue#

1oi%t Ve%ture#

J #e"arate di(i#io%#

Food# Di(i#io% > Pro-ect STARSProfe##io%al# to &a%a'e t$e Co&"a%)

B Tur%o(er of R#* . crore#

B 1o$%#o% a%d 1o$%#o% co Ltd de&er'e# P$ar&a 4u#i%e##

B 1o$%#o% a%d 1o$%#o% co Ltd ac6uire# 4al#ara

B 1o$%#o% a%d 1o$%#o% co Ltd a%%ou%ce# 4o%u# after B )ear#

B J 1o$%#o% a%d 1o$%#o% co Ltd cro##e# MB 4i% &ar et Ca". ado"t#

2S GAAP

B J A""ro(e# FCC4>GDR>ADR u" to MB &illio%

B Cele+rati%' )ear# of Real

B Fora) i%to or'a%i9ed retail

B 1o$%#o% a%d 1o$%#o% co Ltd Food# 0er'ed /it$ Da+our co Ltd

I%dia

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-ISION

Ded1"a#ed #' # e ea # AND ELL e1+, '( e7ery '$5e ' d&

FOUNDER AND LEADERS

Fou%di%' T$ou'$t# N/$at i# t$at life wort$ w$ic$ ca%%ot +ri%' co&fort toot$er#N

T$e door#te" Da tar

T$e #tor) of 1o$%#o% a%d 1o$%#o% co Ltd +e'a% wit$ a #&all. +ut (i#io%ar)

e%dea(our +) Dr* S* K* 4ur&a%. a "$)#icia% tuc ed awa) i% 4e%'al* Hi#

&i##io% wa# to "ro(ide effecti(e a%d afforda+le cure for ordi%ar) "eo"le i%

far5flu%' (illa'e#* /it$ &i##io%ar) 9eal a%d fer(our. Dr* 4ur&a% u%dertoot$e ta# of "re"ari%' %atural cure# for t$e iller di#ea#e# of t$o#e da)#. li e

c$olera. &alaria a%d "la'ue*

. e M1551'+ "'+#1+$e5

0ore t$a% a ce%tur) after Dr* S* K* 4ur&a% #et u" $i# co&"a%) wit$ t$e

(i#io% of 'ood $ealt$ for all. 1o$%#o% a%d 1o$%#o% co Ltd $a# 'row% &a%ifold*

It i# %ow a leadi%' +a#$re a5ed $ealt$ a%d fa&il) care "roduct# co&"a%)* I%t$i# &i##io%. t$e 4ur&a% fa&il) $a# for'ed a$ead wit$ t$e fou%di%' t$ou'$t#

of Dr* S*K* 4ur&a%. w$ile al#o e(ol(i%' a%d "ro're##i%' i% tu%e wit$ t$e

c$a%'i%' de&a%d# of a 'rowi%' +u#i%e##*

O(er t$e )ear#. t$e fa&il) $a# u%der#tood t$e de&a%d# of i%cor"orati%'

a "rofe##io%al &a%a'e&e%t tea& t$at would +e a+le to lau%c$ 1o$%#o% a%d

1o$%#o% co Ltd o%to a $i'$ 'rowt$ "at$* T$e 4ur&a% fa&il) $a# t$erefore

dow% #caled it# direct i%(ol(e&e%t i% da)5to5da) o"eratio%#* Allowi%' a tea&

of a+le &a%a'er# to ru% t$e co&"a%) a%d #teer it# fortu%e#*

Ne parad1,)5

Geari%' toward# a %ew #)#te& w$ere t$e direct i%(ol(e&e%t of t$e

fa&il) i# li&ited. t$e 4ur&a%# $a(e for&ulated a Fa&il) Cou%cil. w$ic$ act#

a# a% i%terface +etwee% t$e fa&il) a%d t$e 4oard a%d &a%a'e&e%t of 1o$%#o%

a%d 1o$%#o% co Ltd*

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T$e fa&il) &e&+er# i%(ol(e&e%t $a# co&e i% for a 6ualitati(e #$ift.

wit$ fre#$ &e&+er# +ei%' e%coura'ed to de(elo" t$eir ow% (e%ture#* T$e#e

"ro"o#ed (e%ture# are t$e% "re#e%ted to t$e Fa&il) Cou%cil for a""ro(al a%d

fu%di%'*Soo% t$e %ew# of $i# &edici%e# tra(eled. a%d $e ca&e to +e %ow% a#

t$e tru#ted Da tar or Doctor w$o ca&e u" wit$ effecti(e cure#* A%d t$at i#

$ow $i# (e%ture 1o$%#o% a%d 1o$%#o% co Ltd 'ot it# %a&e 5 deri(ed fro& t$e

De(a%a'ri re%ditio% of Da tar 4ur&a%* Dr* 4ur&a% #et u" 1o$%#o% a%d

1o$%#o% co Ltd i% to "roduce a%d di#"e%#e A)ur(edic &edici%e#*

Reac$i%' out to a wide &a## of "eo"le w$o $ad %o acce## to "ro"er treat&e%t*Dr* S* K* 4ur&a% # co&&it&e%t a%d cea#ele## effort# re#ulted i% t$e co&"a%)

'rowi%' fro& a fled'li%' &edici%e &a%ufacturer i% a #&all Calcutta $ou#e. to

a $ou#e$old %a&e t$at at o%ce e(o e# tru#t a%d relia+ilit)*

MILES.ONES .O SUCCESS

1o$%#o% a%d 1o$%#o% co Ltd I%dia Ltd* &ade it# +e'i%%i%'# wit$ a #&all

"$ar&ac). +ut $a# co%ti%ued to lear% a%d 'row to a co&&a%di%' #tatu# i% t$ei%du#tr)* T$e Co&"a%) $a# 'o%e a lo%' wa) i% "o"ulari9i%' a%d &a i%'

ea#il) a(aila+le a w$ole ra%'e of "roduct# +a#ed o% t$e traditio%al #cie%ce of

A)ur(eda* A%d it $a# #et (er) $i'$ #ta%dard# i% de(elo"i%' "roduct# a%d

"roce##e# t$at &eet #tri%'e%t 6ualit) %or* A# it 'row# e(e% furt$er. 1o$%#o%

a%d 1o$%#o% co Ltd will co%ti%ue to &ar u" o% &a-or &ile#to%e# alo%' t$e

wa). #etti%' t$e road for ot$er# to follow*

5 E#ta+li#$ed +) Dr* S K 4ur&a% at Kol ata

J 5 Fir#t "roductio% u%it e#ta+li#$ed at Gar$ia

5 Fir#t R,D u%it e#ta+li#$ed

Earl) # 5 Productio% of A)ur(edic &edici%e#

1o$%#o% a%d 1o$%#o% co Ltd ide%tifie# %ature5+a#ed A)ur(edic

&edici%e# a# it# area of #"eciali9atio%* It i# t$e fir#t Co&"a%) to "ro(ide

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$ealt$ care t$rou'$ #cie%tificall) te#ted a%d auto&ated "roductio% of

for&ulatio%# +a#ed o% our traditio%al #cie%ce*

5 Auto&atio% a%d u" 'radatio% of A)ur(edic "roduct# &a%ufacturi%'

i%itiatedJ 5 1o$%#o% a%d 1o$%#o% co Ltd Dr* S K 4ur&a%< P(t* Ltd* I%cor"orated

5 Per#o%al care t$rou'$ A)ur(eda

1o$%#o% a%d 1o$%#o% co Ltd i%troduce# I%dia% co%#u&er# to "er#o%al

care t$rou'$ A)ur(eda. wit$ t$e lau%c$ of 1o$%#o% a%d 1o$%#o% co Ltd A&la

Hair Oil* So "o"ular i# t$e "roduct t$at it +eco&e# t$e lar'e#t #elli%' $air oil

+ra%d i% I%dia* 5 Lau%c$ed 1o$%#o% a%d 1o$%#o% co Ltd C$)awa%"ra#$ i% ti% "ac

/ide%i%' t$e "o"ularit) a%d u#a'e of traditio%al A)ur(edic "roduct#

co%ti%ue#* T$e a%cie%t re#torati(e C$)awa%"ra#$ i# lau%c$ed i% "ac a'ed

for&. a%d +eco&e# t$e fir#t +ra%ded C$)awa%"ra#$ i% I%dia*

5 Co&"uteri9atio% of o"eratio%# i%itiated

5 E%tered Oral Care , Di'e#ti(e# #e'&e%tAddre##i%' rural &ar et# w$ere $o&e&ade oral care i# &ore "o"ular

t$a% &ulti%atio%al +ra%d#. 1o$%#o% a%d 1o$%#o% co Ltd i%troduce# Lal Da%t

0a%-a%* /it$ t$i# a co%(e%ie%tl) "ac a'ed $er+al toot$"owder i# &ade

a(aila+le at afforda+le co#t# to t$e &a##e#*

B 5 S$ift# +a#e to Del$i fro& Calcutta

5 Lau%c$e# Ha-&ola ta+let

1o$%#o% a%d 1o$%#o% co Ltd co%ti%ue# to &a e i%%o(ati(e "roduct#

+a#ed o% traditio%al for&ulatio%# t$at ca% "ro(ide $oli#tic care i% our dail)

life* A% A)ur(edic &edici%e u#ed a# a di'e#ti(e aid i# +ra%ded a%d lau%c$ed

a# t$e "o"ular Ha-&ola ta+let*

5 1o$%#o% a%d 1o$%#o% co Ltd Re#earc$ Fou%datio% #et u"

5 Co&&ercial "roductio% #tart# at Sa$i+a+ad. t$e &o#t &oder% $er+al

&edici%e# "la%t at t$at ti&e

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5 1o$%#o% a%d 1o$%#o% co Ltd co&"lete# )ear#

5 Lau%c$e# "$ar&aceutical &edici%e#

5 Care wit$ fu%

T$e A)ur(edic di'e#ti(e for&ulatio% i# co%(erted i%to a c$ildre% # fu% "roduct wit$ t$e lau%c$ of Ha-&ola Ca%d)* I% a% i%%o(ati(e &o(e. a curati(e

"roduct i# co%(erted to a co%fectio%ar) ite& for wider u#a'e*

5 Co&e# out wit$ fir#t "u+lic i##ue

5 E%ter# o%colo') #e'&e%t

5 Leader#$i" i% $ealt$ care

1o$%#o% a%d 1o$%#o% co Ltd e#ta+li#$e# it# leader#$i" i% $ealt$ care a#o%e of o%l) two co&"a%ie# worldwide to lau%c$ t$e a%ti5ca%cer dru' I%ta!el

Paclita!el

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/it$ t$e #etti%' u" of 1o$%#o% a%d 1o$%#o% co Ltd O%colo') # #terile

c)toto!ic facilit). t$e Co&"a%) 'ai%# e%tr) i%to t$e $i'$l) #"eciali9ed area of

ca%cer t$era")* T$e #tate5of5t$e5art "la%t a%d la+orator) i% t$e 2K $a(e

a""ro(al fro& t$e 0CA of 2K* T$e) follow FDA 'uideli%e# for "roductio%of dru'# #"ecificall) for Euro"ea% a%d A&erica% &ar et#*

B B 5 1o$%#o% a%d 1o$%#o% co Ltd record #ale# of R# J * crore o% a %et

"rofit of R# J * crore

B 5 1o$%#o% a%d 1o$%#o% co Ltd de&er'e# P$ar&aceutical# +u#i%e##

1o$%#o% a%d 1o$%#o% co Ltd I%dia a""ro(ed t$e de&er'er of it#

"$ar&aceutical# +u#i%e## fro& t$e F0CG +u#i%e## i%to a #e"arate co&"a%)a# "art of "la%# to "ro(ider 'reater focu# to +ot$ t$e +u#i%e##e#* /it$ t$i#.

1o$%#o% a%d 1o$%#o% co Ltd I%dia %ow lar'el) co&"ri#e# of t$e F0CG

+u#i%e## t$at i%clude "er#o%al care "roduct#. $ealt$care "roduct# a%d

A)ur(edic S"ecialitie#. w$ile t$e P$ar&aceutical# +u#i%e## would i%clude

Allo"at$ic. O%colo') for&ulatio%# a%d 4ul Dru'#* 1o$%#o% a%d 1o$%#o% co

Ltd O%colo') Plc. a #u+#idiar) of 1o$%#o% a%d 1o$%#o% co Ltd I%dia. wouldal#o +e "art of t$e P$ar&aceutical +u#i%e##*

Ma1+#a1+1+, , ' a 5#a+dard5

A# a reflectio% of it# co%#ta%t effort# at ac$ie(i%' #u"erior 6ualit)

#ta%dard#. 1o$%#o% a%d 1o$%#o% co Ltd +eca&e t$e fir#t A)ur(edic "roduct#

co&"a%) to 'et ISO B certificatio%

S"1e+"e ('r +a#$re

Rei%forci%' it# co&&it&e%t to %ature a%d it# co%#er(atio%. 1o$%#o% a%d

1o$%#o% co Ltd 3e"al. a #u+#idiar) of 1o$%#o% a%d 1o$%#o% co Ltd I%dia. $a#

#et u" full) auto&ated 'ree%$ou#e# i% 3e"al* T$i# #cie%tific la%d&ar $el"# to

"roduce #a"li%'# of rare &edici%al "la%t# t$at are u%der t$reat of e!ti%ctio%

due to ecolo'ical de'radatio%*

B 5 1o$%#o% a%d 1o$%#o% co Ltd ac6uire# 4al#ara

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A# "art of it# i%or'a%ic 'rowt$ #trate'). 1o$%#o% a%d 1o$%#o% co Ltd

I%dia ac6uire# 4al#ara # H)'ie%e a%d Ho&e "roduct# +u#i%e##e#. a leadi%'

"ro(ider of Oral Care a%d Hou#e$old Care "roduct# i% t$e I%dia% &ar et. i%

a% R# 5crore all5ca#$ deal*B 5 1o$%#o% a%d 1o$%#o% co Ltd a%%ou%ce# +o%u# after B )ear#

1o$%#o% a%d 1o$%#o% co Ltd I%dia a%%ou%ced i##ue of : 4o%u# #$are

to t$e #$are$older# of t$e co&"a%). i*e* o%e #$are for e(er) o%e #$are $eld*

T$e 4oard al#o "ro"o#ed a% i%crea#e i% t$e aut$ori9ed #$are ca"ital of t$e

co&"a%) fro& e!i#ti%' R# crore to R# B crore*

B J 5 1o$%#o% a%d 1o$%#o% co Ltd cro##e# MB +i% &ar et ca". ado"t# 2SGAAP*

1o$%#o% a%d 1o$%#o% co Ltd I%dia cro##e# t$e MB5+illio% &ar i% &ar et

ca"itali9atio%* T$e co&"a%) al#o ado"ted 2S GAAP i% li%e wit$ it#

co&&it&e%t to follow 'lo+al +e#t "ractice# a%d ado"t $i'$e#t #ta%dard# of

tra%#"are%c) a%d 'o(er%a%ce*

B J 5 A""ro(e# FCC4>GDR>ADR u" to MB &illio%

0o(i%' forward o% t$e i%or'a%ic 'rowt$ "at$. 1o$%#o% a%d 1o$%#o% co

Ltd I%dia decide# to rai#e u" to MB &illio% fro& t$e i%ter%atio%al &ar et

t$rou'$ 4o%d#. FCC4#. GDR. ADR. ?IP# or a%) ot$er #ecuritie#* T$e ca"ital

rai#ed will +e u#ed to fu%d 1o$%#o% a%d 1o$%#o% co Ltd # a''re##i(e 'rowt$

a&+itio%# a%d ac6ui#itio% "la%# i% I%dia a%d a+road*

B 5 Cele+rati%' )ear# of Real

1o$%#o% a%d 1o$%#o% co Ltd Food# u%(eiled t$e %ew "ac a'i%' a%d

de#i'% for Real at t$e co&"letio% of )ear# of t$e +ra%d* T$e %ew refi%ed

&oder% loo de"ict# t$e %atural 'ood%e## of t$e -uice fro& fre#$l) "luc ed

fruit#*

B 5 Fora) i%to or'a%i9ed retail

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1o$%#o% a%d 1o$%#o% co Ltd I%dia a%%ou%ced it# fora) i%to t$e

or'a%i9ed retail +u#i%e## t$rou'$ a w$oll)5ow%ed #u+#idiar); H,4 Store#

Ltd* 1o$%#o% a%d 1o$%#o% co Ltd will i%(e#t R# crore# +) B to

e#ta+li#$ it# "re#e%ce i% t$e retail &ar et i% I%dia wit$ a c$ai% of #tore# o% t$eHealt$ , 4eaut) for&at*

B 5 1o$%#o% a%d 1o$%#o% co Ltd Food# 0er'ed /it$ 1o$%#o% a%d 1o$%#o%

co Ltd I%dia

1o$%#o% a%d 1o$%#o% co Ltd I%dia decide# to &er'e it# w$oll)5ow%ed

#u+#idiar) 1o$%#o% a%d 1o$%#o% co Ltd Food# Li&ited wit$ it#elf to e!tract

#)%er'ie# a%d u%loc o"eratio%al efficie%cie#* T$e i%te'ratio% will al#o $el"1o$%#o% a%d 1o$%#o% co Ltd #$ar"e% focu# o% t$e $i'$ 'rowt$ +u#i%e## of

food# a%d +e(era'e#. a%d e%ter %ewer "roduct cate'orie# i% t$i# #"ace*

/it$ a +a# et i%cludi%' "er#o%al care. $ealt$ care a%d food "roduct#.

1o$%#o% a%d 1o$%#o% co Ltd I%dia Li&ited $a# #et u" #u+#idiar) Grou"

Co&"a%ie# acro## t$e world t$at ca% &a%a'e it# +u#i%e##e# &ore efficie%tl)*

Gi(e% t$e (a#t ra%'e of "roduct#. #ourci%'. "roductio% a%d &ar eti%' $a(e +ee% di(e#ted to fi(e leadi%' 'rou" co&"a%ie# t$at co%duct t$eir o"eratio%#

i%de"e%de%tl)*

JO/NSON AND JO/NSON CO L.D ORLD IDE

1o$%#o% a%d 1o$%#o% co Ltd # &i##io% of "o"ulari9i%' a %aturallife#t)le tra%#ce%d# %atio%al +ou%darie#* Toda) t$ere i# 'lo+al aware%e## of

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alter%ati(e &edici%e. %ature5+a#ed a%d $oli#tic life#t)le# a%d a% i%tere#t i%

$er+al "roduct#* 1o$%#o% a%d 1o$%#o% co Ltd $a# +ee% i% t$e forefro%t of

"o"ulari9i%' t$i# alter%ati(e wa) of life. &ar eti%' it# "roduct# i% &ore t$a%

cou%trie# all o(er t$e world

J' +5'+ a+d J' +5'+ "' L#d pr'd$"#5 'r d 1de

1o$%#o% a%d 1o$%#o% co Ltd $a# #"read t$eel(e# wide a%d dee" to +e i%

clo#e touc$ wit$ t$eir o(er#ea# co%#u&er#*

Office# a%d re"re#e%tati(e# i%E$r'pe . A)er1"a a%dA(r1"a ;

A #"ecial $er+al $ealt$ care a%d "er#o%al care ra%'e #ucce##full) #elli%'

i% &ar et# of t$e M1dd e Ea5# . Far Ea5# a%d #e(eral E$r'pea+

"'$+#r1e5 *

I%road# i%to Euro"ea% a%d A&erica% &ar et# t$at $a(e 'ood "ote%tial

due to re#ur'e%ce of t$e a"? #' +a#$re )'7e)e+# *

E!"ort of A"#17e P ar)a"e$#1"a I+,red1e+#5 API#

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Good cor"orate 'o(er%a%ce a%d tra%#"are%c) i% actio%# of t$e

&a%a'e&e%t i# e) to a #tro%' +o%d of tru#t wit$ t$e Co&"a%)=# #ta e$older#*

1o$%#o% a%d 1o$%#o% co Ltd u%der#ta%d# t$e i&"orta%ce of 'ood 'o(er%a%ce

a%d $a# co%#ta%tl) a(oided a% ar+itrar) deci#io%5&a i%' "roce##* Ouri%itiati(e# toward# t$i# e%d i%clude:

Profe##io%ali9atio% of t$e +oard*

Lea% a%d acti(e 4oard reduced fro& J to &e&+er#

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pr',ra))e for 5" '' " 1 dre+ 5 to create e%(iro%&e%tal aware%e##

a&o%'#t )ou%' &i%d#

J' +5'+ a+d J' +5'+ "' L#d 5 "'))1#)e+# #' E+71r'+)e+#

A+"1e+# 15d') '( "'+5er7a#1'+

Fro& ti&e# i&&e&orial. I%dia% #a'e# a%d &e% of wi#do& $a(e

u%der#tood a%d a""reciated t$e (alue of %ature a%d it# co%#er(atio%* Our

a%ce#tor# reco'%i9ed t$at if we 'ra++ed fro& %ature +e)o%d w$at wa# $ealt$).

it would lead to all rou%d de'radatio%. a%d e(e% t$e e!ti%ctio% of $u&a%it)*

T$at i# w$) %ature wa# #a%ctified a%d wor#$i""ed i% t$e for& of 'od# a%d'odde##e#*

J' +5'+ a+d J' +5'+ "' L#d $p ' d5 # e #rad1#1'+

Toda). we at 1o$%#o% a%d 1o$%#o% co Ltd al#o (alue %ature # +ou%t)*

/it$out t$e fruit# of %ature. t$e (i#io% of 1o$%#o% a%d 1o$%#o% co Ltd would

%e(er $a(e +ee% fulfilled* A%d t$at i# t$e rea#o% for our u%faili%' co&&it&e%t

to ecolo'ical co%#er(atio% a%d re'e%eratio%* /e would li e to follow t$e

"ri%ci"le# of our a%cie%t te!t#. w$ic$ #a):

De 1 )e dada)1 #e y'$ ,17e )e% a+d I ,17e y'$ &

T$e 3ew 1o$%#o% a%d 1o$%#o% co Ltd Ide%tit) &oder%i9e# t$e 5)ear

old e6uit) of t$e 1o$%#o% a%d 1o$%#o% co Ltd +ra%d +) #u+tl) tra%#for&i%'

t$e tree* /$ile it retai%# t$e e##e%ce of t$e +a%)a% tree. it %ow "ro-ect# aco%te&"orar) i&a'e. i% co%#o%a%ce wit$ toda) # life#t)le*

T$e tree. a #)&+ol of %ature. i# i%deli+l) re'arded a# a "ro(ider of

#$elter. food a%d "rotectio%* O% a &eta"$)#ical "la%e. t$e tree i# re'arded a#

#acred. tru#twort$) a%d a #)&+ol of fertilit)* T$e %ew 1o$%#o% a%d 1o$%#o%

co Ltd ide%tit) retai%# t$e#e e%duri%' a%d (alua+le attri+ute#. w$ile it add# a

fre#$. $ealt$) a%d $oli#tic di&e%#io% to t$e tree*

http://www.dabur.com/en/about/Commitment/PlantforLifeprogramme.asphttp://www.dabur.com/en/about/Commitment/PlantforLifeprogramme.asp

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I% t$e %ew ide%tit) loc 5u". di#ti%ct ele&e%t# colla+orate to tell a #tor).

e(e% a# t$e) wor i%de"e%de%tl) to ac$ie(e t$e deli%eated o+-ecti(e#*

T$e %ew ide%tit) a""ro"riate# %ature a# t$e well#"ri%' for 1o$%#o% a%d

1o$%#o% co Ltd* It co%(e)# 1o$%#o% a%d 1o$%#o% co Ltd # $erita'e.co&&it&e%t a%d #ta+ilit) t$rou'$ t$e for& a%d colour# of t$e tree; it#

+ra%c$e# a%d lea(e#* It al#o co%(e)# t$at t$e +ra%d #ta%d# for well%e## acro##

a'e 'rou"#*

T$e tree tru% &irror# t$e for& for t$ree "eo"le wit$ t$eir ar rai#ed

co%(e)i%' e!ultatio% i% ac$ie(e&e%t* T$e +road tru% re"re#e%t# #ta+ilit) a%d

it# &ulti"le +ra%c$e# re"re#e%t 'rowt$* Ta e% a# a w$ole. t$e tree a""ear#well rooted. i&"l)i%' #ta+ilit); a%d it# a+u%da%t ca%o") i&"lie# t$at it ca%

"ro(ide a&"l) for t$o#e w$o #ee it# "roduce a%d #$ade* Furt$er. t$e e%tire

i&a'e. +ei%' well5"ro"ortio%ed. e(o e# a $ar&o%iou#. well5+ala%ced.

w$ole#o&e a%d $oli#tic +ra%d*

T$e leaf i# a (ital "art of a tree* It# fu%ctio%# i%clude t$e &a%ufacture of

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co&+i%atio% of #ta+ilit) a%d fre#$%e## of t$i% i%' of t$e co&"a%) , +ra%d*

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tactfull) +rea i%' dow% t$e a##ociatio% of t$e +ra%d wit$ ad(a%ced )ear#* It i#

a -o)ful. #ti&ulati%' color t$at &a e# for a $i'$5(i#ual i&"act. )et doe# #o

wit$ a frie%dl). i%(iti%' a%d #oot$i%' #ta%ce*

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T$e 'ree% color of t$e lea(e# i%#ta%tl) i%dicate# %ature # fre#$%e##. life

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e6uall) #uited to t$e )ou%' a%d elderl)* It i%dicate# a% o%5'oi%' "roce## of

'rowt$. e(olutio% a%d re%ewal*

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#i&"le )et u%i6ue lo'o* T$e 1o$%#o% a%d 1o$%#o% co Ltd fo%t $a# +ee% created

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)et 'e%tle cur(e of 7D8 for a% arc of tru#t. cari%' a%d #u""ort*

T$u#. t$rou'$ it# for& a%d colour#. t$e %ew lo'o ide%tit) co&+i%e#

fre#$%e## a%d #ta+ilit)* It e!"re##e# a +ra%d t$at i# "o#iti(e. "roacti(e a%d "ro're##i(e* T$e +ur#t of lea(e# a%d t$eir color# #)&+oli9e 'rowt$.

re-u(e%atio% a%d i%%er #tre%'t$* T$e for& a%d color of t$e tru% co%(e)

'rowt$. )out$ful%e## a%d #ta+ilit)* T$u#. t$e lo'o ide%tit) loc u" "re#e%t#

1o$%#o% a%d 1o$%#o% co Ltd a# a #ta+le )et e(ol(i%'. co%te&"orar). (i+ra%t

a%d acti(e +ra%d c$eri#$i%' %ature a# t$e #ource of all it# e%dea(or# alo%'

wit$ a% a+idi%' co&&it&e%t to t$e well%e## of co%#u&er# acro## a'e 'rou"#*

C'+5$)er pr'd$"#5

Product# fro& our Co%#u&er co&"a%ie# #ta%d at t$e read) to i&"ro(e t$e

6ualit) of )our e(er)da) life* /e offer "roduct# a%d i%for&atio% tar'eti%'

+a+) care. # i% a%d $air care. oral care. %utritio%al#. "ai% relief. to"ical care

a%d &uc$ &ore* Creati%' &ea%i%'ful i%%o(atio% i% $ealt$ care wit$i% t$e

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Co%#u&er +u#i%e## fra%c$i#e relie# o% a re#earc$ #trate') e6uall) rooted i%

tec$%olo') a%d co%#u&er i%#i'$t#. i% ee"i%' wit$ our (i#io%: 4RI3GI3G

SCIE3CE TO THE ART OF HEALTH@ LIVI3G *

For i%for&atio% re'ardi%' t$e rece%t (olu%tar) "roduct recall. co%#u&er#

#$ould 'o to www*&c%eil"roductrecall*co& or call 5 5BBB5J J 0o%da)5

Frida) a*&* to "*&* Ea#ter% Ti&e