1. Big data & social data miningFosca GiannottiKDDLAB http://kdd.isti.cnr.itUniversit di Pisa e ISTI-CNR

2. Big data proxies of social lifeShopping patterns & lifestyle Relationships & social ties MovementsDesires, opinions, sentiments 3. 6 marzo 2013 Analisi di Reti Sociali. 10 4. Big data & newquestions to ask 5. Google Flu TrendsNature 457, 1012-1014 (2009) 6. Spread of HappinessJames H. Fowler, Nicholas A. Christakis.Dynamic Spread of Happiness in a Large Social Network:Longitudinal Analysis Over 20 Years in the Framingham Heart StudyBritish Medical Journal 337 (4 December 2008) 7. BIG DATAas a proxyof human mobility 8. LuccaMarina di Pisa/TirreniaA12 SudCascina 9. Discovering individual systematic movements Work-HomeHome-Work 10. Using the profiles to classify the incoming flows 11. Mobility profile matchingUser A (as driver)Spatio TemporalUser B (as passenger)Routing matchesMobility MobilityProfileProfileA can serve most of the routines of B the match is suggested. 12. Understanding car pooling impactMatching Network Community? = Suggestion= Actual Network 13. GSM indicators:Identification of user profilesAnalyze individual call habits torecognize profilesResidentCommutersVisitors/Tourists 14. Call Habit Profile ConstructionNr. Of elements in theprofile Week: working days &Timeweekend slots 0:00-7:598:00-18:5919:00-23:59Users callhabit profile 15. ResidentsResident profile 16. CommutersResident profileCommuter profile 17. Visitors Resident profile Commuter profileVisitor profile Night visitors Daylight visitors 18. User profile quantification Resident profileCommuter profile Visitor profileAmong the unclassified there are otherinteresting profiles:- The occasional visitors;- The night visitors. 19. Mobility atlas of many cities 20. Mobility Atlas of a town 21. Discover the borders of mobility 22. Social mining for simulation How can we inject realism into, e.g., anagent-based simulator for mobility? FP7 project DATASIM A Data Sciencefor the Era of Electric Vehicleshttp://www.uhasselt.be/datasim 23. Mirco Nanni, Roberto Trasarti, et al.:MP4-A Project: Mobility Planning for Africa. Data for Development Orange challenge, 2013 24. Mirco Nanni, Roberto Trasarti, et al.:MP4-A Project: Mobility Planning for Africa. Data for Development Orange challenge, 2013 25. Social Data Mining 26. Digital humanism The ICTs have revolutionized society Society is now revolutionizing the ICTsand scientific research Ultimately, the ICTs and big data havebrought humanity at the center ofscientific investigation under a new light 27. 7 Billion October 2011 28. Data scientist,the sexiest job of 21 century st a new kind ofprofessional has emerged,the data scientist, whocombines the skills ofsoftware programmer,statistician andstoryteller/artist toextract the nuggets of goldhidden under mountains ofdata. 29. Knowledge Discovery and Data MiningLaboratoryCaterina Dangelo Claudio Schifani Chiara Falchi Zehui Qu Barbara Furletti, Andrea Romei, Sergio Barsocchi