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Transcript of F ernando sousa ibm_from hype to realiity
© 2010 IBM Corporation04/10/23
Smarter PlanetSmarter Planet
Fernando SousaIBM ITSM Cross Sectors Portugal
Cloud ComputingDescending from the Clouds: From Hype to Reality
Cloud ComputingDescending from the Clouds: From Hype to Reality
© 2010 IBM Corporation2
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
Agenda
IBM Smarter Planet
Cloud Computing ?!
From Hype to Reality
Adopting Cloud Computing
What is IBM doing
© 2010 IBM Corporation4
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
The need for progress is clear
85% idle85% idleIn distributed computing environments, up to 85% of computing capacity sits idle.
Consumer product and retail industries lose about $40 billion annually, or 3.5 percent of their sales, due to supply chain inefficiencies.
33% of consumers notified of a security breach will terminate their relationship with the company they perceive as responsible.
33% 33%
40 billion40 billion
Explosion of information driving 54% growth in storage shipments every year.
1.5x1.5x
70¢ per $170¢ per $170% on average is spent on maintaining current IT infrastructures versus adding new capabilities.
© 2010 IBM Corporation5
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
IBM Smarter Planet
© 2010 IBM Corporation6
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
As the world gets smarter, demands on IT will grow
Smart traffic systems
Smart water management
Smart energy grids
Smart healthcare
Smart food systems
Intelligent oil field technologies
Smart regions
Smart weather
Smart countries
Smart supply chains
Smart cities
Smart retail
© 2010 IBM Corporation7
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet7
Smarter Planet …
By 2010, 30 billion RFID tags will be embedded into our world and across entire ecosystems
An estimated 2 billion people will be on the Web by 2011 …. and a trillion connected objects – cars, appliances, camera, roadways, pipelines – comprising the “Internet of Things”
Every day, 15 petabytes of new information are being generated. This is 8x more than the information in all U.S. libraries
Our world is becoming
INSTRUMENTED
Our world is becoming
INTERCONNECTED
All things becoming
INTELLIGENT
© 2010 IBM Corporation8
Cloud Computing
04/10/23
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It’s time to start thinking differently about infrastructure
Infrastructure that is instrumented, interconnected and intelligent. Infrastructure that brings together business and IT to create new possibilities.
DYNAMIC INFRASTRUCTURE
Facilities Facilities InfrastructureInfrastructure
ProductionProductionInfrastructureInfrastructure
MobilityMobilityInfrastructureInfrastructureMobilityMobilityInfrastructureInfrastructure
TechnologyTechnologyInfrastructureInfrastructure
Communications Communications InfrastructureInfrastructure
+ + + +VISIBILITY CONTROL AUTOMATION
© 2010 IBM Corporation9
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Dynamic Infrastructure: Addressing today’s challenges and tomorrow’s opportunities
Not only ensuring high availability and quality of existing services, but also meeting customer expectations
for real-time, dynamic access to innovative new services.
Not just containing operational cost and complexity, but achieving
breakthrough productivity gains through virtualization, optimization,
energy stewardship, and flexible sourcing.
REDUCE COST
IMPROVE SERVICE
MANAGE RISK
Not only addressing today’s security, resiliency, and
compliance challenges, but also preparing for the new risks posed by an even
more connected and collaborative world.
Dynamic Infrastructure
© 2010 IBM Corporation11
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
Agenda
IBM Smarter Planet
Cloud Computing ?!
From Hype to Reality
Adopting Cloud Computing
What is IBM doing
© 2010 IBM Corporation12
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
What Trends Are Driving The Cloud Computing Trend?
Computing Cloud
Network Cloud
Application Technologies: Grid, MapReduce, Hadoop,
SOA, Web 2.0 Mobility: Explosion of form factors, cell phones/connected
devices, Proliferation of sensors
Data Center Pressures: Growing costs of power
and space, server sprawl
New Business Models: Advertising, Services,
Subscription
Broadband: Growth in Internet bandwidth enabling ubiquitous
connectivity. Increased reliability and functionality embedded in the network.
Open IT: Open Technologies, APIs, protocols, data formats, software platforms / data (e.g.
Creative Commons, Open Data License)
Industrialization of IT: Standardization, and
commoditization (e.g email). Falling costs of storage.
Web Applications and Platforms: Mashable
applications and services built on Web Oriented
Architecture (e.g. REST, RSS/ATOM)
Infrastructure Technologies: Virtualization, Automation, SLAs
Source: Gartner, Thomas Weisel Partners, Merrill Lynch, IBM MI
Business Agility: Enter new markets, Deploy new application
services. Stay ahead of compeition.
Utility Computing: Get as much computing power as you need when you need it, pay for only what you
use.
Computing & Network Appliances: Special servers
designed to handle specific tasks are blurring the lines between
Network and Data Center
Data Intensive Applications: From massively parallel (e.g.
Google) to large data files (e.g. You Tube)
© 2010 IBM Corporation13
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
Attributes
Cloud Computing …
VISIBILITY CONTROL AUTOMATION
“Cloud” is an emerging consumption and delivery model for many IT-based services, in which the user sees only the service, and has no need to know anything about the technology or implementation
“Cloud” is an emerging consumption and delivery model for many IT-based services, in which the user sees only the service, and has no need to know anything about the technology or implementation
Metering & billing
Rapid provisioning
Flexible pricing Elastic
scaling
Advanced virtualisation
Standardised, consumable web-delivered services Service
catalog ordering
Ease-of-use … New economics … Flexible sourcing
© 2010 IBM Corporation14
Cloud Computing
04/10/23
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....service sourcing and service value
ORGANIZATION CULTURE GOVERNANCE
Flexible Delivery Model
Public …• Service provider owned and
managed.• Access by subscription.• Delivers select set of
standardized business process, application and/or infrastructure services on a flexible price per use basis.
Private …• Client owned and
managed.• Access limited to client
and its partner network.• Drives efficiency,
standardization and best practices while retaining greater customization and control
Cloud Services
Cloud Computing Model
.… Customization, efficiency, availability, resiliency, security and privacy
.…Standardization, capital preservation, flexibility and
time to deploy
Cloud computing
Hybrid
© 2010 IBM Corporation15
Cloud Computing
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Cost savings and faster time to value are the leading reasons why companies consider cloud
Percent rating factors as a major inducement (4 or 5)
Respondents could rate multiple drivers items
50%
72%
77%
Improve reliability
Faster time to value
Reduce costs
Improve system availability
. Hardware savingsSoftware licenses savings
Lower labor and IT support costs
Lower outside maintenance costs
Relieve pressure on internal resources
Simplify updating/upgrading . Speed deployment
Scale IT resources to meet needs
Improve system reliability
To what degree would each of these factors induce you to acquire public cloud services?
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
15
© 2010 IBM Corporation16
Cloud Computing
04/10/23
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The IBM definition of Cloud Computing
Cloud Computing is a new consumption and delivery model inspired by consumer Internet services.
Cloud Computing exhibits the following key characteristics:1. On-demand self-service, service catalogue 2. Ubiquitous network access3. Location independent resource pooling4. Rapid elasticity5. Pay per use/ flexible pricing models, eg, pay per use
Monitor & ManageServices & Resources
CloudAdministrator
DatacenterInfrastructure
Service Catalog,ComponentLibrary
Service Consumers
Component Vendors/Software Publishers
Publish & UpdateComponents,Service Templates
IT Cloud
AccessServices
© 2010 IBM Corporation19
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
Agenda
IBM Smarter Planet
Cloud Computing ?!
From Hype to Reality
Adopting Cloud Computing
What is IBM doing
© 2010 IBM Corporation20
Cloud Computing
04/10/23
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Gartner’s Hype Cycle special report for 2009
Source: Gartner
© 2010 IBM Corporation21
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Percent rating the factor as a significant barrier (4 or 5)
Respondents could select multiple items
Concerns about public cloud adoption
69%
54%
53%
52%
47%
Security/privacy of company data
Service quality/performance
Doubts about true cost savings
Insufficient responsiveness over network
Difficulty integrating with in-house IT
What, if anything, do you perceive as actual or potential barriers to acquiring public cloud services?
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
21
© 2010 IBM Corporation22
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04/10/23
Smarter PlanetSmarter Planet
What's Holding Cloud Computing Back?
CostsEconomies of
scale only go so far, unless customer is
willing to trade data or advertising views for
services
CostsEconomies of
scale only go so far, unless customer is
willing to trade data or advertising views for
services
CultureTrust,
chargeback, sharing
CultureTrust,
chargeback, sharing
Security & Privacy
Weak or non-existent perimeter, Data provenance,
Service/Data Location
Security & Privacy
Weak or non-existent perimeter, Data provenance,
Service/Data Location
ScalabilityParallel processing,
no problem; sequential
processing, different story
ScalabilityParallel processing,
no problem; sequential
processing, different story
ConnectionOnly as good as the Internet, unless you pay to "harden" your
connection
ConnectionOnly as good as the Internet, unless you pay to "harden" your
connection
Service ManagementTechnologies & best practices
immature
Service ManagementTechnologies & best practices
immature
High Availability
For workloads that are stateless, no problem; for stateful workloads,
same issue as enterprises
High Availability
For workloads that are stateless, no problem; for stateful workloads,
same issue as enterprises
Source: Gartner
© 2010 IBM Corporation23
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04/10/23
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Barriers To Adoptions Security & Privacy
Many companies and governments are uncomfortable with the idea of their information be located on systems that they do not control. Authentication and access right technologies will gain importance.
Compliance Issues Complying with SOX, PCI-DSS, HIPPA and other regulations may inhibit clouds for some applications.
Reliability High availability will be a key concern and IT departments will worry about a loss of control should outages occur. Mission critical applications for large enterprises will probably not be run in the cloud.
Cloud Management Service Monitoring / Reporting / Management Technologies immature
Costs Economies of Scale only go so far, unless customer is willing to trade data or advertising views for services
Customization May Be Difficult Large Enterprises are used to fully customizable environments. Clouds may not offer that capability.
It’s Something New As with anything new, conservative oriented companies will hesitate to adopt clouds. Issues of security, trust, chargeback, & sharing will limit adoption by these types of companies
Organization / Culture Clouds potentially reduce IT labor costs and IT organizations may be reluctant to adopt.
Budgeting and ContractingClouds will impact in how companies budget for and spend money on Information Technology.
Source: Gartner, Forrester, CHQ MI
© 2010 IBM Corporation24
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04/10/23
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Simple Example
?
We Have ControlIt’s located at X.It’s stored in server’s Y, Z.We have backups in place.Our admins control access.Our uptime is sufficient.The auditors are happy.Our security team is engaged.
Who Has Control?Where is it located?Where is it stored?
Who backs it up?Who has access?How resilient is it?
How do auditors observe?How does our security
team engage?
?
?
?
??
Today’s Data CenterToday’s Data Center Tomorrow’s Public CloudTomorrow’s Public Cloud
© 2010 IBM Corporation25
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ComplianceComplying with SOX, HIPAA
and other regulations may prohibit the use of clouds for
some applications.
ReliabilityHigh availability will be a key concern.
IT departments will worry about a loss of service should outages occur.
ControlMany companies and governments are uncomfortable with the idea of
their information located on systems they do not control.
Security ManagementEven the simplest of tasks may be
behind layers of abstraction or performed by someone else.
Data Migrating workloads to a shared
network and compute infrastructure increases the potential for unauthorized exposure.
Categories of Cloud Computing Security Risks
Providers must offer a high degree of security transparency to help
put customers at ease.
Providers must offer a high degree of security transparency to help
put customers at ease.
Authentication and access technologies become increasingly important.
Authentication and access technologies become increasingly important.
Mission critical applications may not run in the cloud without strong availability guarantees.
Mission critical applications may not run in the cloud without strong availability guarantees.
Comprehensive auditing capabilities are essential.Comprehensive auditing capabilities are essential.
Providers must supply easy controls to manage security settings for application and runtime environments.
Providers must supply easy controls to manage security settings for application and runtime environments.
© 2010 IBM Corporation26
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
Interoperability, Federation and Standards
Cloud Computing | IBM Confidential | 10 April 2023
26
Cloud InteroperabilityCloud Interoperability++
Workloads standardsWorkloads standards++
Cloud FederationCloud Federation
Cloud InteroperabilityCloud Interoperability++
Workloads standardsWorkloads standards++
Cloud FederationCloud Federation
Move Workloads between CloudsAutomate Cloud ProvisioningFreedom of Choice
Move Workloads between CloudsAutomate Cloud ProvisioningFreedom of Choice
© 2010 IBM Corporation27
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5 Thumbs UP 5 Thumbs DOWN
Fast start-up
Scalability
Business agility
Faster product development
No capital expenditures
Fast start-up
Scalability
Business agility
Faster product development
No capital expenditures
Bandwidth could bust budgets
App performance could suffer
Data might not be cloud-worthy
Too big to scale
Human capital may be lacking
Bandwidth could bust budgets
App performance could suffer
Data might not be cloud-worthy
Too big to scale
Human capital may be lacking
© 2010 IBM Corporation28
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
Agenda
IBM Smarter Planet
Cloud Computing ?!
From Hype to Reality
Adopting Cloud Computing
What is IBM doing
© 2010 IBM Corporation30
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
6 Steps to Getting Started with Cloud Computing
IT Roadmap Workload Assessment
Enterprise & Cloud Mix Implementation
Systems Storage
Network
ComputingInfrastructure
Platform & Applications
EmailBus
Apps
BPMSys
Mgmt
Info Mgmt
Web Svr
E-Mail, Collaboration
SoftwareDevelopment
Test and Pre-Production
DataIntensive
Processing
Database ERP
Enterprise
Private Public
Hybrid
Trad
IT
Capital
Private Cloud
Hybrid Cloud
Tim
e
TradIT
RentFinancial
Wo
rklo
adC
ust
om
Sta
nd
ard
ROI
1Architecture
Service Definition
Tools
Service Publishing
Tools
ServiceFulfillment &Config Tools
ServiceReporting &
Analytics
ServicePlanning
RoleBasedAccess
OSS
BSS
Infrastructure
Platform
Software
End Users,
Operators
ServiceCatalog
OperationalConsole
Cloud Services
Cloud Platform
2 3
4 5 6
© 2010 IBM Corporation31
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Step 1: IT Transformation Roadmap
Simplified
Shared
Dynamic
Consolidate
Virtualise
Automate
Reduce infrastructure complexity
Reduce staffing requirements
Improve business resilience (manage fewer things better)
Improve operational costs/reduce TCO
Remove physical resource boundaries
Increased hardware utilisation
Allocate less than physical boundary
Reduce hardware costs
Simplify deployments
Standardised services
Dramatically reduce deployment cycles
Granular service metering and billing
Massively scalable Autonomic Flexible delivery
enables new processes and services
Cloud
© 2010 IBM Corporation32
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32
Step 2: Architecture - Lifecycle of a Cloud Service
Def
initi
onO
ffer
ing
Subscription &
InstantiationProduction
Term
inatio
n
Service Designer
Subscriber
Service DefinitionModel and instantiate servicesIntegrate with development and operations
Service Offering•Easy to access, easy to use self Service Catalogue Service Catalog
Service Instantiation• Automated process that
provide governance and efficiency
• Fulfillment process• Change and Configuration
Service Instance Termination
CloudService
Administrator
Subscriber
IT Operator
Service Operations• Service availability,
performance, and use reports
• Service support, security
Process PlatformProcess Engine, Middleware, Virtualized and
Physical ResourcesVirtual Servers Virtual Networks Virtual Storage Virtual
Applications EnsemblesServers Network Storage Facilities Infrastructure (Power,
Cooling, etc.)
© 2010 IBM Corporation33
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Orchestration of Technology, Processes, People & Data to fulfill end-user requests and operational tasks
Step 2: Architecture - Service Management
Technology
End User
Requests
& OperatorsService
DefinitionTools
ServicePublishing
Tools
ServiceFulfillment &Configuration
ToolsUI, Fulfillment, Data, MetaData
ServiceMonitoring
ToolsKPIs
Service
Planning
Infrastructure & Virtualization
Platform Management Services
Security Services
Energy Management Services
•Assets, Configuration Items
Deployment Integrated with Process (e.g. ITIL, procurement)
Service Request & Operations
IT Infrastructure & ApplicationProvider
ServiceCreation & Deployment
Simple Deployment – Automated Provisioning •Data Center Model•Reservations
Deployment Integrated with Security, Availability and Performance Management
•Complex Service Requirements
Request aServer
Request an Application
Request Server + Application
Guided by Management Policy
Provisioning Srvs, Usage & Acct Srvs
Monitoring Services
Non-Traditional IT Assets
© 2010 IBM Corporation34
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04/10/23
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Step 3: Workload Analysis
High volume, low cost analyticsCollaborative Business Networks
Industry scale “smart” applications
Web infrastructure applicationsCollaborative infrastructure
Development and testHigh Performance Computing
TEST FOR STANDARDIZATON EXPLORE NEW WORKLOADS
EXAMINE FOR RISK
DatabaseTransaction processing
ERP workloadsHighly regulated
© 2010 IBM Corporation35
Cloud Computing
04/10/23
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Step 3: Workloads Most Considered for Cloud Delivery
Top private workloads
Database, application and infrastructure workloads emerge as most appropriate
Data mining, text mining, or other analytics
Security
Data warehouses or data marts
Business continuity and disaster recovery
Test environment infrastructure
Long-term data archiving/preservation
Transactional databases
Industry-specific applications
ERP applications
Top public workloads
Infrastructure and collaboration workloads emerge as most appropriate
Audio/video/Web conferencing
Service help desk
Infrastructure for training and demonstration
WAN capacity and VoIP infrastructure
Desktop
Test environment infrastructure
Storage
Data center network capacity
Server
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
© 2010 IBM Corporation36
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04/10/23
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Fixed
Traditional IT
Managed Operations
PublicCloud
Services
Private Cloud
Services
Financial Models
Del
iver
y M
od
els
Off Premises
Shared
Variable
Off Premises Dedicated
On Premises Utility
Mixed
On Premises
Step 4: Deciding the Right Mix of Delivery Models
© 2010 IBM Corporation37
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04/10/23
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Enterprise
Step 4: The future - Three co-existing delivery models
Service Consumers
Service Integration Service Integration
Traditional Enterprise IT
Private Cloud
Services Services
Service Integration
Public Clouds
Services
Over time, IT workloads will move to Cloud delivery models as applicable for the client.
Mission Critical Packaged Apps High Compliancy
Test Systems Developer Systems Storage Cloud
Compute as a Service Storage as a Service Software as a Service
Examples:
© 2010 IBM Corporation38
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Step 5: ROI - Delivering Measurable Results
VIR
TU
AL
IZA
TIO
N
AU
TO
MA
TIO
N
ST
AN
DA
RD
IZA
TIO
N
Cloud attributes From
Server/storage virtualization
10–20%
Utilization of infrastructure
10–20%
Self-service None
Automated provisioning Months
Change and release management
Months
Service catalog ordering Months
Metering/billingFixed cost model
Payback period for new services
Years
Legacy environments Cloud-enabled enterprise
Cloud accelerates business value across a wide variety of domains
To
70–90%
70–90%
Unlimited
Days/hours
Minutes
Days/hours
Granular
Months
© 2010 IBM Corporation39
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Step 6: Implementation
End Users
Service PortalService Request Catalog
Provisioning Engine Workflows Expert Systems Scripts
Optional Service Modules Metering / Usage
Billing, Monitoring, etc.
Virtualized Cloud Infrastructure
Easy to access, easy to use Service Request Catalog Hides underlying complex infrastructure from user and shifts
focus to services provided Enables the ability to provide standardized and lower cost
services Facilitates a granular level of services metering and billing Workload standardization eases complexity
© 2010 IBM Corporation41
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
Agenda
IBM Smarter Planet
Cloud Computing ?!
From Hype to Reality
Adopting Cloud Computing
What is IBM doing
© 2010 IBM Corporation43
Cloud Computing
04/10/23
Smarter PlanetSmarter Planet
Category: Cloud ComputingSmart Business Development & Test on the IBM Cloud
Judges: John P. Foley & Charles Babcock
© 2010 IBM Corporation54
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04/10/23
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Obrigado!
Fernando SousaIBM ITSM Cross Sectors Portugal
Fernando SousaIBM ITSM Cross Sectors Portugal