F aslide1

FA 102a, Research and Brand Development

Peter WatersHouse-Cleaning Robot

Assignment One, Research


“A Robot that Learns How to Tidy Up After You”

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you






















- Robot trained to survey room, identify objects, figure out where they belong























“The robot begins surveying the room with a Microsoft 3-D Kinect Camera, originally made for video gaming.”

http://www.news.cornell.edu/stories/May12/PlacingNewObjects.html

http://geekdad.daddyforever.com/images/2010/Kinect-sensor.jpg









“[The Robot] divides each task into small chunks, computing a series of features of each chunk.”





















Assignment One, Description of Future Product


A House-Cleaning Robot

Assignment Two, Naming Process


Key Words in Original Post:Robot, Tidy, Clean

Generated Name Possibilities:Robo-CleanTidyBot

Selected Name: TidyBot

Justification:Simple, easy to remember name that clearly identifies the product’s function. Takes a complex product and makes it user-friendly.

TidyBot

Character/Persona Tone

Language Purpose

- Professional- Careful- Friendly- Honest

- Scientific- Personalized- Methodical- Meticulous

- Clean- Order- Organize- Assist

- Time-Saving- Sleek- Revolutionary- High-Tech


Assignment Two, Brand Character Diagram

AssignmentThree, Logotype Research,Word from Diagram


High-Tech

AssignmentThree, Logotype Research


http://www.findthatlogo.com/wp-content/gallery/microsoft-logos/microsoft-logo-icon.png

http://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Cisco_logo.svg/800px-Cisco_logo.svg.png

http://itechbook.net/wp-content/uploads/2012/10/Apple-Logo.gif




















AssignmentThree, Finished Logotype


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