F A S T S I G N S Sign Facts
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Transcript of F A S T S I G N S Sign Facts
10 Reasons Why You Should be Using Signs To Grow Your Business
Value of a Sign
The average business getsup to 50% of their sales from signage,85% from within 5 miles.
Source: Small Business Association - September 2007
Value of a SignThe exposure generatedby the on-premise sign notonly costs far less thanother media exposures, it also is far more effective.
Source: SIGNLINE, January 2003 – PublicService publication of the ISA (InternationalSign Association)
Value of a SignThe addition of new signage to
previously unsigned buildings, and the replacement of existing signage (generally, with larger signs) resulted in an average revenue increase of 5%.
Source: Small Business Association Website – University of San Diego Study 1995
Vehicle GraphicsMobile billboards create a 200% increase in awareness of your products or services.
Source: Interstate Advertising Corp
Exhibits & Displays“Exhibitors only have 4-6 seconds to grab the attention of someone walking past their exhibit. Adding photography to your trade show exhibit can enhance attendee recall by 26%.”
Source: Center for Exhibition Research -2006
Value of Color-Color increases brand recognition by up to 80%
-Color improves readership as much as 40%
-Color increases comprehension by 73%
-Color can be up to 85%of the reason people buy
Source: The Profit of Color – Color Marketing Group 2007
Source: The Profit of Color – Color Marketing Group 2007
Point-of-Purchase (POP)70% of all brand purchase decisions are made in-store.
Source: The Point-of-Purchase Advertising Industry
DDS – Dynamic Digital Signage• Has a 47% impact on brand awareness• Increases average purchase amount by
29%• Creates a 32% upswing in overall sales
volume,• Generates 33% growth in repeat buyers
and • Pulls in 33% more store traffic
Source: Info Trends - August 2007
• Source: Info Trends - August 2007
Marketing in a Down Economy
B2B firms that maintained or increased their marketing expenditures during the 1981-1982 recession averaged significantly higher sales growth - both during the recession and for the following three years - than those who eliminated or decreased marketing. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that did not keep advertising.
Source: McGraw-Hill Research Laboratory of Advertising Performance; Study of Recessions (600 companies studied between 1980 and 1985)
Marketing in a Down Economy
Marketing News reported that in 2001, companies that maintained or increased their marketing efforts managed to boost their market share and outperform those organizations with decreased marketing by almost 250 percent.
Organizations that aggressively marketed increased their market share by 1.5 percent, and the organizations that managed to survive the recession and decreased their marketing budget only gained 0.2 percent.
Source: Profit Impact of Market Strategy (PIMS) study conducted by the Strategic Planning Institute – September 2008