EZ Line UP™ Sports Roster

Sports Sponsorship Program

2007

Another Great Product From

What is a EZ Line UP™ Sports Roster

• It is an dynamic new “easy to use” line up roster to list players and positions for baseball and softball teams

• No need to reach for the old grease pen or paper anymore

EZ Line UP™ Sports Roster Features

• Roster boards are available for all team sports

• Color and shape options are unlimited

• Position/Player Chips– Moveable– Snug Fit– Easy to Label & Apply

• No assembly required• Scorekeeping and tracking

space on board• Large area on back side of

board to illustrate plays

EZ Line UP™ Sports Roster Benefits

• Organizes team quickly and effectively• Effective display of line-up eliminates confusion and allows focus

on play• Information is easily accessible to team members• Player/position attachment system keeps changes arranged and

attached through inclement weather, sudden collisions and high impacts from balls

• Stylish/effective design is attractive and adds to overall team appearance

• Areas to write practice tips and reminders• Position chips help coach fill out official line-up sheet for game• Large illustration area on back of board offers "play-at-a-glance"

Babe Ruth League, Inc® has teamed up with EZ Line Up™

Roster

• Babe Ruth League®

has chosen EZ Line Up™ Roster as their official roster board

• We are looking for a partner in this venture

Babe Ruth League, Inc®

• “the premier amateur baseball and softball program in the world”

• Millions of volunteer house make the program what it is today

• Dedicated to the betterment of youth, while at the same time producing better players

• From the first 10 league, it has grown to over 800,000 players on some 45,000 teams in more than 7,300 leagues over the past 50 years.

“Babe Ruth was a man who loved children and baseball; he could receive no greater tribute than to have a youth baseball program named after him.” Claire Ruth

• Babe Ruth Logo Here

• Sponsor Logo Here

Babe Ruth League, Inc®

• Producing the pros of tomorrow graduates of the Babe Ruth League®

include:– Cal Ripen, Jr.– Don Mattingly– Orel Herhiser– Otis Nixon– John Smoltz

“Babe Ruth League takes great pride in naming its 12 and under division Cal Ripken Baseball. Cal Ripken Jr. and Babe Ruth League share a common vision – to provide every youngster the opportunity to play baseball and have fun. Teaching them to play the game “The Ripken Way” will assure us of these goals.”

• Babe Ruth Logo Here

• Sponsor Logo Here

Babe Ruth League, Inc®

Demographics• 7,315 Different Leagues• 45,200 Different Teams in These

Leagues• Over 140,000 Coaches• 886,500 Individual Players (ages 5 –

18)• Over 1,775,000 Volunteers

Over 2,000,000 Players, Coaches and Volunteers

• Babe Ruth Logo Here

• Sponsor Logo Here

The Winning Team!• Babe

Ruth Logo Here

• Sponsor Logo Here

FOR EXAMPLE

• Our special bulls-eye target is the sports-minded teen market,” said Chris Johnson, Coke’s brand leader for non-carbonated beverages. “They participate in sports at school and after school. They’re out and they’re active. When they need refreshment, they’ll choose Powerade over a thick fruit drink or milk.“

Through our partnership, Powerade becomes the official sports drink for

Babe Ruth Baseball!

Sales Opportunities

• Over 7900 Ballpark Concession Stands to exclusively sell Powerade

• Retail sales through Babe Ruth’s Catalog and Online Store

• Babe Ruth Logo Here

• Sponsor Logo Here

Advertising Opportunities

• Over 75,200,000 impressions of Powerade Logo/design on the EZ line-Up Board

• Targeted audience of over 2,000,000• Full Page ad in the babe Ruth Media Guide

(distribution 50,000)• Powerade will be mentioned with a logo in an

endorsement letter to all League Presidents• Powerade will be included in Promotional

video distributed to every division• Babe Ruth baseball will be open to other co-

op marketing opportunities

• Babe Ruth Logo Here

• Sponsor Logo Here

Market Research Opportunities

• We have negotiated with Babe Ruth to allow you to do market research with this program

• Coaches, concessions stand workers, players could be polled by Powerade to assess information to impact sales

• Babe Ruth Logo Here

• Sponsor Logo Here

With the partnership, PowerAde will

• Supply the EZ Line-Up to 50,000 teams with in the Babe Ruth Leagues

• Support set up of distribution channels for the concession stands to stock PowerAde

• Babe Ruth Logo Here

• Sponsor Logo Here

EZ Line-UP makes Advertising Cents

• Babe Ruth league requires 50,000 EZ line-up for both baseball and softball

• Cost of sponsorship is $8 per roster or $400,000

• $400,000/75,288,750 impressions = @ ½ a cent per impression

• With this low cost you get national exposure, point of purchase display, retail sales and market research data.

• Babe Ruth Logo Here

• Sponsor Logo Here

Profit Potential

• Break even @ $50 per concession stand– $400,000/7900 concession

stands ≈ $50

• Some concessions stands make over 50k per year in sales

• Babe Ruth Logo Here

• Sponsor Logo Here