Eyeconomy Media Pack2011

Eyeconomy.co.ukMedia Pack 2011Branding and DR solutions for online advertising agencies

For more information please contact: T 020 76189018 E [email protected] W www.eyeconomy.co.uk

About Eyeconomy

In business since 1996

Specialists in online advertising

Performance Network – IASH accredited

Brand Network

Unique Ad Formats: Subsites and Sublines

Contextual Targeting

Lead Generation


Premium environments for online advertisers

Published in house or exclusively represented

Range of sectors

Reaches desirable and receptive audiences in high quality environments and well placed ad sites

For DR advertisers, all sites can be used as an open network

High level of video content for rich media advertising opportunities

Integrations, sponsorships and other creative opportunities available

Brand Network


Brand Network Reach quality targeted audiences with top tier domain name sites, exclusively represented by Eyeconomy.

Sports Channel Total News & Entertainment Channel Total

7 Million Monthly Uniques

167 Million Monthly Ad Impressions

14 Million Monthly Uniques

158 Million Monthly Ad Impressions

The Eyeconomy Total 21 MILLIONMonthly Uniques

325 MILLIONMonthly Impressions


Brand Network Reach quality targeted audiences with top tier domain name sites, exclusively represented by Eyeconomy.

Sports Channel News & Entertainment Channel

Footymad.net5m Monthly Uniques140m Monthly Ad Imps28 Median Age55% ABC1 %81 / 19 M/F

Football.co.uk900k Monthly Uniques7m Monthly Ad Imps3O Median Age64% ABC1 %72 / 28 M/F

Sport.co.uk1m Monthly Uniques20m Monthly Ad Imps26 Median Age68% ABC1 %85 / 15 M/F

Cricket.co.ukTBC Monthly UniquesTBC Monthly Ad Imps

Rugby.co.uk50k Monthly Uniques300k Monthly Ad Imps

Golf.co.ukTBC Monthly UniquesTBC Monthly Ad Imps

Tennis.co.ukTBC Monthly UniquesTBC Monthly Ad Imps

Motorsport.co.ukTBC Monthly UniquesTBC Monthly Ad Imps

Boxing.co.ukTBC Monthly UniquesTBC Monthly Ad Imps

Express.co.uk2.1m Monthly Uniques41m Monthly Ad Imps55 Median Age61% ABC1 %63 / 37 M/F

Dailystar.co.uk2m Monthly Uniques27m Monthly Ad Imps25 Median Age32% ABC1 %64 / 36 M/F

OK.co.uk900k Monthly Uniques10m Monthly Ad Imps21 Median Age57% ABC1 %16 / 84 M/F

MGID.com7.5m Monthly Uniques44m Monthly Ad Imps 32 Median Age66% ABC1 %78 / 22 M/F

New-magazine.co.uk200k Monthly Uniques1m Monthly Ad Imps 19 Median Age40% ABC1 %7 / 93 M/F

Star-magazine.co.uk25k Monthly Uniques180k Monthly Ad Imps 19 Median Age40% ABC1 %7 / 93 M/F

OntheBox.com1.1m Monthly Uniques30m Monthly Ad Imps 25 Median Age51% ABC1 %68 / 32 M/F

FlightComparison.co.uk250k Monthly Uniques4.8m Monthly Ad Imps 3O Median Age64% ABC1 %7O / 3O M/F

From £5CPM

From £5CPM

From £5CPM

From £5CPM

From £5CPM

From £5CPM

From £5CPM

From £5CPM

From £5CPM

From £5CPM

From £5CPM

From £8CPM

From £5CPM

From £8CPM

From £8CPM

From £5CPM

From £5CPM


Household name press title’s website, high level of user trust

2.1m UUs, 41m imps, 60.8% ABC1

Targeting via content sections

Reaches affluent middle aged demographic

Opportunities for cross media executions

Also new-magazine.co.uk, 200,000 UUs, 1m imps

Brand Network: Express.co.uk


Site of Britain’s youngest newspaper, a brand with a buzz…

Young, entertainment hungry audience with disposable cash

2m UUs, 27m imps, 72% male, 72% under 44 years old

Targeting via content sections

Opportunities for cross media executions

Also star-magazine.co.uk - 25,000 UUs, 180,000 PIs

Brand Network: DailyStar.co.uk


Britain’s best selling celebrity magazine - online

Young, female audience looking for the latest fashion, glamour and gossip

Aspirational, glitzy and vibrant

900,000 UUs, 10m imps, 57% ABC1, 83% under 34

94% female

Strong response rates for advertisers

Brand Network: Ok.co.uk


Leading site for UK TV, film and radio listings and content

Ranked #1 on Google for ‘TV’ and ‘TV Listings’

1 million UUs, 30 million imps

Consistently great response levels for advertisers

Recent overhaul adds UK cinema listings and film reviews….

Brand Network: OntheBox.com


Fastest growing independent sports site in the UK

1 million UUs, 20 million imps

News, video, exclusive features, high profile columnists and much more

Google p1 for ‘sport’

Glossy, sleek environment

Male slant, high ABC1

Receptive user base

Brand Network: Sport.co.uk


Performance Network*IASH accredited network

1.5 BILLION premium monthly impressions

Exclusive sites including ComScore UK top 100

100% blind, lost-cost-and-volume purchase

All standard units accepted

Sophisticated targeting to major channels

Real-time Online Reporting

Professionally managed in-house, optimised both automatically and manually with daily communication.

Competitive CPM’s - with or without targeting

* Eyeconomy Performance Network is a division of Eyeconomy Ltd


Targeting:

Channel

Day / time

IP

Browser

Geo

City Delivery

Channels:

Automotive

Business/Finance

Career

Community/ Social Networks

Dating

Education

Entertainment

Gaming

Music

News

Property

Shopping

Sports

Technology

Travel

Weather

Women and Health

Campaigns can be high volume and reach, or target a highly specific audience.

Performance Network* Targeting


Pop unders

As a user minimises or closes one of our host sites, your site is shown in browser behind

Maximum exposure, high impact

Takes user to the point of purchase / acquisition

Capped at 1 per 24 hours.

Traffic in all major verticals, delivering to 30 million unique users every month.

Rotating landing pages, including video.

SubSites


Subsite activated on user minimising or shutting down the host site

Video SubSites

Traffic in all major verticalsDelivering to 30m unique users every month

Your advert opens in the background as host site closes

Capped 1/24 hrs; targeting specific offers, promotions, competitions, registration, viral, downloads


User permission-based technology

Keyword search and URL format which delivers YOUR brand on top of competitors site

8m unique user network

Excellent ROI’s - e.g. finance – 50-100 new leads per month

Achieve your cpa targets

10-15% of all users engage and interact

Take key market share

Capped to 1/24hrs

User keyword search

Our client’s advert

Contextual Targeting


Floating interactive tool bars

Multi-functional – can include video dropdowns, XML search feeds, multiple pack shots…..

Run on individual sites, or across targetedperformance network

No extra production costs

Can achieve several objectives in one ad

Multitude of information made available to user within a single ad, delivered in neutral environments

Reduce number of clicks to purchase; different elements of SubLine can click through to different landing pages

SubLines


SubLinesInnovative format, invites interaction

Rich-media floating toolbar, multi-functional; always in view above the fold

Overall CTR’s up to 5%

Creative produced in-house free of charge to client spec


Real time online reporting and client logins

Pixel implementation available on all campaigns to allow tracking from page impression to sale

Self-optimisation tool to help campaign efficiencies

Expert in trafficking optimisation across all verticals

A personal account manager continuously fine tuning to ensure we hit campaign goals

90% of campaigns result in a re-book

Campaign Management


“Eyeconomy was a particularly effective DR mechanism that we utilised for Skype. Using a blend of their network and subsite offerings we managed to achieve a seemingly unachievable CPA across multiple European markets.”- Adam Rowley, Account Director, Mediacom (formerly MGOMD)

“Eyeconomy Subsites has been the main placement that converts consistently under target for Ladbrokes. For Ladbrokes Casino the quality has really stood out and the management of the campaign has been excellent.” - Davina Dunlea, Client Services Director, TBG Digital

“Eyeconomy are one of our favourite teams to work with- not only do we know that we are going to get results but also that we are going to enjoy the process.” - Gabi Dawson, Digital Account Manager, Vizeum UK

"SubLines helped drive new users to our client, and proved to be the most effective creative we used for the campaign“ - Dean Browne, Account Manager, Mindshare

“Eyeconomy have consistently delivered results on target resulting in month on month increases in spend whilst maintaining our R.O.I.” - Adam Jenss, Account Manager, All Response Media

“Subsites brought great online visibility to our client American Express’ brand as well as strong DR results. We were very happy with the care Eyeconomy took in managing the campaign so it hit exactly the right audiences.” - Jenny Luche, Account Manager, Mindshare (formerly TBG Digital)

“Sublines have proved an effective Web 2.0 format for our campaigns, helping us expose our brand in an innovative way.” - Kathryn Maytham, Digital Account Director, Vizeum UK

Testimonials


Contact Eyeconomy

Telephone: +44 (0)20 7148 4139

Fax: +44 (0)20 7329 7444

Email: [email protected]

Address: Ground floor, 77 Queen Victoria Street, London, EC4V 4AY

Thank You

Eyeconomy.co.ukMedia Pack 2011Branding and DR solutions for online advertising agencies

Eyeconomy Media Pack2011

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