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Transcript of Eyeblaster - Mindshare. [index] EYEBLASTER: GLOBAL RICH MEDIA LEADER Innovative solutions and...
Eyeblaster - Mindshare
www.eyeblaster.com [index]
EYEBLASTER: GLOBAL RICH MEDIA LEADER
Innovative solutions and expert service, spanning 15 countries(new markets: South Africa and Singapore)
www.eyeblaster.com [index]
QUALITY SO SHARP YOU CAN SEE A PIN DROPFull screen resolution and increased file size
Full screen ads with crystal-clear video quality– Pushing boundaries online with integrated WMV and FLV
File sizes now up to 4.4MBs – Allows a 30 second high quality video ad on a 1024x768 resolution
Interactive layer for hot-spotting on full page video– First to offer full screen interactive video
Robust infrastructure to support online video ad delivery– Enables multiple simultaneous high quality video streams over broadband
www.eyeblaster.com [index]
REACHING A WIDER AUDIENCESupporting the leading video formats, players, connections
Support for FLV 7, FLV 8 and WMV (higher quality formats)– Flash 6 can still be supported if required
Real time bandwidth detection – up to 1Mbps video bit rate
System automatically creates up to 12 versions
– Serves the best videoto individual users
PLUG-IN PENETRATION RATES
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
December 2006
WMV 9+
FLV 8
FLV 7
www.eyeblaster.com [index]
BROWSERS: GLOBAL STATISTICS
IE: More than 85% of online users have an IE browser FIREFOX: Stabilised at around 11% MAC SAFARI: Around 2%
OTHERS: Up to 2% – (Netscape/Opera, etc)
Eyeblaster now supports Mac OS Firefox and Safari
– Both ad-serving and platform preview
Internet Explorer still dominates, Firefox increases
Source: onestat.com 05 / 2006
BROWSER PENETRATION RATES
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Q2 06
IE
Firefox
Safari
Others
www.eyeblaster.com [index]
EASE IT’S THE BEES KNEESSaving time and money by automating manual processes
Total creative control and ready-made components– Turning hours of work into minutes
Absolutely NO coding necessary!– Drag-and-drop production elements directly within Flash– Library of video skins and automated audio control
Choose from 3 methods of video ad creation– AUTOMATED – let the platform do the work– SEMI-AUTOMATED – take manual control with enhanced plug-ins– FULL-SERVICE – we can digitise and encode for you
www.eyeblaster.com [index]
FULL-SCREEN EXAMPLES
Auto-detection of plug-in delivers optimum experience
FULL PAGE – Flash 7 detected
FULL PAGE – Flash 8 detected
FULL SCREEN – WMV detected
Full Page + Full Screen = Full Impact!
?
www.eyeblaster.com [index]
RAISING THE BASE LEVEL FOR ONLINE VIDEO
www.eyeblaster.com [index]
VIDEO STUDIO™ PLATFORM ENHANCEMENTS
1000
www.eyeblaster.com [index]
These reporting metrics are now standard within Video Studio™
INTERACTIVE VIDEO REPORTING
Percentage of users who enabled / muted the audio
Impressions Unique visitors Frequency Clicks and CTR
Giving you visibility on your users’ behavior
Interaction rate Ad duration Average video duration User initiated: close, mute, pause Number of video replays Percentage of users who viewed
– 25%, 50%, 75%, 100% of ad
www.eyeblaster.com [index]
ADVANCED – MANUAL ENCODING VS VIDEO STUDIOThings to consider
Use Video Studio when you require quick and efficient output of multiple formats. If fine tuning manipulation of video and audio encoding settings are needed then
use manual encoding.– Beware – it can be very time consuming to get the video 100% right– Use specialist software
Flash Encoding:» On2 Flix 8 Pro (fading, contrast, cue points, effects)» Adobe Flash 8 Video Encoder (installed with Flash 8 Authoring)» Sorenson Squeeze
WMV Encoding:» Ulead Video Studio 10» Window Media Encoder 9
Raw Video Changes» Adobe Premier Pro – colour enhancements, editing, approval management
through PDF
www.eyeblaster.com [index]
VIDEO FUNCTIONALITY
Video segments are delivered in response to user interaction
User controls the experience
Interactive layer plays on a timeline over the video
Additional content can be navigated within the video
Push multiple media streams into ad unit
One video can trigger another via synchronisation
WOTW
Multi-stream Hot-spotting Purpose Shot
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