EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH
-
Upload
sigma-uk -
Category
Technology
-
view
21 -
download
0
Transcript of EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH
![Page 1: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/1.jpg)
Eyetracking, Biometrics and More… Jon Ward Acuity ETS Limited
![Page 2: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/2.jpg)
We aim to optimise the user
experience or interaction
We strive for commercial advantages
We want to unlock hidden insights
![Page 3: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/3.jpg)
![Page 4: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/4.jpg)
Identification of humans by their
characteristics or traits
Commonly misused term
Includes ones voice, hand print,
behaviour, rhythm or gait
![Page 5: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/5.jpg)
Physiological Mechanical, physical and
biochemical function of humans, their organs and cells
Examples are GSR, heart rate and
respiration
![Page 6: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/6.jpg)
So what can we do
![Page 7: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/7.jpg)
Eye Tracking Eye tracking
reveals hidden insights
Pupil dilation can be important
Around 70% of our actions are
subconscious
![Page 8: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/8.jpg)
EEG Electroencephalography
![Page 9: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/9.jpg)
EEG Electroencephalography
![Page 10: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/10.jpg)
![Page 11: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/11.jpg)
Emo
tio
n R
eco
gnit
ion
So
ftw
are
![Page 12: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/12.jpg)
Physiological Measures
Heart rate
Galvanic skin response
(GSR)
Rate of respiration
Surface electromyography
(sEMG)
![Page 13: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/13.jpg)
Physiological Measures
![Page 14: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/14.jpg)
Physiological Measures
![Page 15: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/15.jpg)
So which of these,
the user experience?
if anything,
should you use to
test
![Page 16: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/16.jpg)
Have a toolkit
![Page 17: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/17.jpg)
= +
![Page 18: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/18.jpg)
So what could go wrong?
![Page 19: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/19.jpg)
![Page 20: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/20.jpg)
Any questions?
![Page 21: EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH](https://reader034.fdocuments.in/reader034/viewer/2022042723/58edd1ec1a28ab45118b46a7/html5/thumbnails/21.jpg)
Thank you for your time...