Eye For Pharma - Pharma E-Marketing Canada 2010

YOUR PASSPORT TO CANADA’S MUST ATTEND EVENT FOR PHARMA

e-marketing Canada

In Association With:

Co�ee Break Sponsor

Diamond Sponsor: Water BottleSponsors:

SupportingSponsors:

O�cial Media Partners:Gold Sponsors:

Gold & Lunch Sponsor:

Expert Speakers Include:

For the full speaker line-up and the most up to date information visit:www.eyeforpharma.com/emarketingcanada

Create the Perfect Social Media Strategy within your Marketing Mix to Engage Customers and Improve ROI

Pharma

2 day conference - November 1 - 2, Marriott Bloor Yorkville, Toronto

Over 200Registered Delegates

Gain Insights from PAAB, ASC, & Rx&D: Hear their exact recommendations towards Social Media Marketing and Create the Perfect Campaign.

Embrace all the Opportunities within Social Media: Engage Physicians, Pharmacists, Nurses and Consumers to increase brand awareness and sales.

Build a Bespoke Multi-Channel Approach: Develop a robust marketing strategy inspired by proven case studies delivered by industry innovators.

Ensure a Strong ROI: Apply measurable resources to guarantee profitability with eChannels.

Developed by:

Dr. Shafiq QaadriPhysician, Medical Lecturer & Writer

Henry Anderson Global Interactive Marketing Manager Novartis

Declan McGuiness Head, Growth Brand Management Bayer Inc.

Christian RoyVice President, Marketing, Primary Care Business UnitPfizer Canada

Linda J. NagelPresident and CEOAdvertising Standards Canada

Ray ChepesiukChief Executive O�cer of the autonomous Pharmaceutical Advertising Advisory Board

"Canada has been looking to the US and Europe for too long on this topic. For the first time we have an event purely focused to the Canadian market. This will be one event we can't miss."

Christian Roy, VP, Marketing, Pfizer.

TM

34 Expert Speakers Include:

Developed by:

e-Marketing CanadaNovember 1-2, Marriott Bloor Yorkville, Toronto

Pharma

For the first time in Canada there is an agenda that o�ers a comprehensive list of topics and experts in this new emerging marketing area. You’re guaranteed to gain essential insights and be truly ahead of the game at the end of this summit. The opening sessions on Social Media will help you uncover the challenges using this medium for targeting patients, physicians , pharmacists, nurses and others. I think one of the most important areas for pharma is how to establish a total marketing mix. I know this is at the heart of several presentations. This event really will cover all

areas, internal business, mobile, eCME, eDetailing the list goes on.. and I’ll be on hand to help ensure it all fits within the Canadian regulatory framework.

More than the learning, I look forward to opportunity meet and network with pharma industry folks who are looking to the future in their marketing e�orts. Although you can learn about the technology and science, making marketing happen in the real world still depends on knowing the right people. Oh, and I look forward to the first digital marketing

award show to showcase Canada’s best. It is a chance to get out of the routine business day and expand your mind and your marketing e�orts. I hope to see you there.

Ray Chepesiuk,PAAB Commisioner

A note from PAAB

Ray ChepesiukChief Executive O�cer of the autonomous PAAB

Patrick Massad Chief Review O�cer PAAB

Linda J. NagelPresident and CEOASC

Nicole BellamVice PresidentASC Clearance Services

Peter WestSenior Marketing Director Wyeth/Pfizer

Tom PryzgodaDirector, International Marketing OperationsAbbot

Christian RoyVice President, Marketing, Primary Care Business UnitPfizer Canada

Declan McGuiness Head, Growth Brand Management Bayer Inc.

Elena Chouw Manager, e-Marketing Pfizer Canada

Claudio BattaglinSenior Market Manager, E-Marketing Bayer Inc.

Dr. Shafiq QaadriPhysician, Medical Lecturer & Writer

Lily HolmyardPartnerEssential Research Inc.

Neil FollettManaging DirectorBrightworks

Greg CookManaging Director MDBriefcase

Natalie Bourré Medical Marketing and Social Media ConsultantCFWH

Greg RiceManaging Director, HealthcareConversion Marketing-Communication

Henry AndersonGlobal Interactive Marketing Manager Novartis

Danny ShenkmaneChannel Brand ManagerEli Lilly Canada Inc.

Rick CampbellEditorial DirectorRogers Healthcare Group

Janet SmithExecutive PublisherRogers Healthcare Group

Day 2 ChairDr. John ReevesPresidentKyp Canada Inc

Day 1 ChairBrian O’DonnellExecutive Vice-President - Interactive ServicesKlick Pharma

Alec MelkonianSenior Vice President - Sales & Client ServicesKlick Pharma

Lori GrantSenior Vice President - Brand Development & Digital StrategyKlick Pharma

Derek PattersonRegional DirectorManulife Bank

Dr. Michael Churchill-SmithDirector of International A�airs, McGill University Health Centre

Lee SegalCEO and presidentKlick

Kim BercovitzPresidentThe Research Doctor

Paul Kosto�CEOMediResource

Dave PattendenDirector - HealthMicrosoft Canada

Martin FisherVice PresidentClearly Health Inc

Larry LubinCEOBlue Rush

Michelle Read-KuligSenior Communications Advisor, Digital & Social Media, Ontario Ministry of Health & Long-Term Care

Chrisoula NikidisDirector of Ethics and Compliance PracticesRx&D



Pharma Developed by:

CONFERENCE AT A GLANCE

Day One – November 1 Day Two – November 2

SummaryMuch anticipated PAAB

workshop

ASC and Rx&D insights.

Understand all levels of Social Media.

Establish physician search characteristics

eCme > importance and potential

Summary Create an e�ective

marketing mix

Create e�ective e-Details

Website optimisation

Metrics & Analytics

Mobile media, current apps and future potential

NETWORKING AND EXHIBITION

DIGITAL AWARDS

Face-to-Face networking is key to prospering in 2010. Over 150 leaders and innovators in eMarketing will be in the same room as you and eager to exchange ideas and share experiences. The design of the event maximizes networking time with over 10 hours applied over the 2 days. No other event can provide you with 2 days of business focused networking with some of the most influential people in your field. Build relationships and grow your contact list in 2010 to transform the future of your business.

The only exhibition floor you’ll needThe eMarketing Canada Exhibition floor is an opportunity to see, discover and understand new products and solutions in action. Spaces are limited. Get in touch today to secure your place.

Contact Ed Harris, SVP of Sales at, [email protected]

REASONS TO ATTEND

• Only eMarketing summit focused purely to Canadian pharma

• Premier event to learn about the most innovative market ing approaches.

• Vital Industry Topics

• Discover the elusive ROI within e-channels.

• Host to Canada’s first Pharma Digital Awards

Discover how Canadian Pharma is Erupting into 2011 with Digital Innovationeyeforpharma is proud to partner with Kyp Canada to bring you Canada’s first Pharma Digital Awards.

Submission information and judging criteria can be found on www.eyeforpharma.com/emarketingcanada/awards

Digital awards and cocktail party!


Developed by:

Day One - November 1st, 2010

Keynote Industry Overview

Create True Regulatory Clarity

Welcome to the SUPER panelPharma + Regulators + Agencies + Physicians

Stay ahead of Your Competitors by Identifying the Top Digital Trends in 2011• Restructure your organization and get ready for the top social trends on the horizon.• Improve your products and brand adoption through utilizing the innovation in search and mobile technologies.• Plan your digital strategy by identifying how foreign markets influence Canadians.• Increase brand awareness by embracing the latest patient engagement programs.

Brian O’Donnell, Executive Vice President Interactive Services, Klick Pharma

Develop a successful Social Media Marketing campaign. • Discuss a thought process which will help you navigate through the regulatory framework without a GPS unit• Explore various SMM opportunities by considering several options and overcoming possible barriers and pitfalls• Layer features and applications onto your social media marketing (SMM) platform which satisfy the end-user’s appetite without super-sizing the manufacturer’s regulatory risk

Patrick Massad, Chief Review O�cer, PAAB

Connect E�ectively with Consumers to Enhance Brand Awareness • Understand how to ensure that Information doesn’t become Advertising • Gain Key Insights to Guarantee Regulatory Compliance in the e-universe • Learn the ASC’s Exclusive top tips and traps for social media marketing

Linda J.Nagel, President and CEO, ASCNicole Bellam, Vice President, ASC Clearance Services

Rx&D Code of Ethical Practices, Going Beyond Compliance. • Understand the key elements in applying the fundamentals of the Rx&D Code of Ethical Practices.• Successfully engage health care professionals through applying an in-depth understanding of these requirements.• Learn how the most successful websites promote and support ethical business practices and adhere fully to the Rx&D code.

Chrisoula Nikidis, Director of Ethics and Compliance Practices, Rx&D

Design a Successful Digital Campaign– a discussion on how the regulatory authorities and pharma can work together to achieve harmonious goals.• Learn key strategies in building a successful online engagement platform. • Develop best practice approaches in negotiating online hurdles and obstacles.• Establish exactly what SMM success can look like.

Moderator: Ray Chepesiuk, CEO, PAAB

Panelists: Christian Roy, VP Marketing, Pfizer CanadaNeil Follett, MD, BrightworksHenry Anderson, Global Interactive Marketing Manager.Shafiq Qaadri, Physician, Government Medical Lecturer

Pharma E -Marketing - Fact or Fiction? • Understand Bayer's rationale for questioning this highly complex channel• Understand how to make online channels the backbone of a product launch and overcome the obstacles when launching without a sales force• Establish the holy grail; ROI.Declan McGuiness, Head, Growth Brand Management, Bayer Inc. Claudio Battaglin, Senior Market Manager, E-Marketing , Bayer Inc.

Engage Successfully with Physicians by learning from a Physician: Surely a No Brainer?• Hear it from the source – understand where when and why physician interact online• Discover exactly what a physician would want in an ideal eMarketing situation.• Learn the potential impact media-savvy physicians can have on your drug.

Dr Shafiq Qaadri, Physician and Government Medical Lecturer

Increase Patient Satisfaction and Brand Awareness – Examine The Future of Patient Support Programs• Find out how to increase patient satisfaction by harnessing the latest technology and identifying the patient’s exact need. • Boost program performance by integrating smartphones and the latest wireless technology. • Maximize your brand awareness by developing an innovative and successful patient support program.

Alec Melkonian, Senior Vice President Sales & Client Services, Klick PharmaLori Grant, Senior Vice President Brand Development & Digital Strategy, Klick Pharma

Target Physician Segments by Leveraging the Power of eMarketing • Realize the importance of segmenting your message to gain higher engagement and increased ROI ; urban vs. rural, males vs. females, higher vs. lower prescribers, younger vs. older, heavier vs. lighter internet users etc…• Understand how to engage with these segments by addressing their personal needs and boundaries relative to eTactics.• Apply the appropriate communications mix to maximize reach and relevance for each customer segment.

Lily Holmyard, Partner, Essential Research Inc.

Successfully Engage UsingSocial Media

Digital Awards Pre-Award panel: A panel of digital experts will highlight some of Canada’s most innovative and successful online campaigns. • Learn where Canada currently stands as a “digital industry” and what are the best examples on the market. • Understand how to overcome the potential barriers holding Canadian pharma back. • Discover what to expect for digital pharma in 2011 and know exactly what NOT to do.ModeratorDr. John Reeves, President, Kyp Canada Inc

PanelistsMichelle Read-Kulig, Senior Communications Advisor, Ontario Ministry of HealthRay Chepesiuk, CEO, PAABDave Pattenden, Microsoft CanadaLee Segal, President and CEO, Klick PharmaNatalie Bourre, Social Media ConsultantPaul Kosto�, CEO, MediResource

The networking drinks at the end of Day One is your chance to catch up with old friends and network with the sharpest minds in Canadian Marketing and eMarketing.

KEYNOTE

KEYNOTE

EXCLUSIVECANADIAN

EPHYSICIANINSIGHTS

CASESTUDY


Developed by:

Day Two - November 2nd, 2010

Create the Perfect Marketing Mix

Establish the Behavior and Needs of the Online Pharmacist and Nurse: Frontline Key Insights • Identify and engage by knowing what they want and deliver what they need • Maximize engagement by effectively provoking your audience.• Discover key insights into their e-habits and learn the tips to attract both the technically savvy and the online neophyte

Janet Smith, Executive Publisher, Rogers Healthcare GroupRick Campbell, Editorial Director, Rogers Healthcare Group

Examine how Eli Lilly’s Successful Health Care Portal was Built and its Level of Success• Define the vision for your portal to meet the needs of Canadian HCPs and your company• Learn to apply the right content and resources to e�ectively attract the right audience to your site• Understand what metrics and results actually matter when calculating ROI

Danny Shenkman, eChannel Brand Manager, Eli Lilly Canada Inc.

Insight into a Physician’s Successful Digital Plan to Prevent the Spread of H1N1• Understand how to Successfully engage with consumers to raise disease awareness. • Create a significant online impact with minimal budget and resources. • Learn the appropriate balance of digital media to o�er your audience.

Dr. Michael Churchill-Smith, Director of International A�airs, McGill University Health Centre

Optimizing Your Existing Digital Program• User Experience: how simple changes can make it better• Content: How the “Brand Publishing” mindset will help you maintain relevancy over time and help drive business results.• Maximizing Drive. Findability. Discoverability. Shareabilty. Phygital Programs. All key to driving tra�c in the new world.• Measurement: Some key web analytics that marketers need to “own”.

Greg Rice, Managing Director, Healthcare,

Conversion Marketing-Communication

Get your Canadian pharma company to be "Social Media Ready" – Learn from The Pfizer Canada experience• Transform your organization to be digitally-friendly in a web 2.0 environment. • Learn the planning and resources required to get your organization ready for this new era in Canada.• Create a practical flowchart for a Web 2.0 conversation with Canadian physicians

Christian Roy, VP Marketing, Pfizer CanadaElena Chouw, Manager, e-Marketing, Pfizer Canada

Clear out the Cobwebs and Integrate Digital into your Marketing Mix • Understand how to build a PAAB compliant non-branded strategy • Fill your tool box with innovative tricks and tactics • Save time and cost by creating a full online support program

Neil Follett, MD, Brightworks

Exclusive Insight into Manulife One’s Multi Channel Campaign – A Digital End to End Success Story • Increase sales and exposure through learning how their strategic planning resulted in a successful multi-channel campaign. • Discover how each challenge was overcome including the hurdle of compliance.• Apply their success to your organisation by adopting these key learning’s and using essential metrics.

Derek Patterson, Regional Director, Manulife Bank. Larry Lubin, CEO, BlueRush Digital Media

Build a successful e-marketing platform – Learn from a European Success Story. • Identify the exact steps needed when implementing any regional campaign.• Know the exact elements needed in research, development and implementation • Discover the entire campaigns ROI

Pete West, Senior Marketing Director, Pfizer

Create a successful marketing mix by applying the essential fundamentals• Establish the exact percentage and time scales you should include towards eMarketing channels.• Effectively reduce your organizations sales costs though eMarketing. • Increase your ROI by applying this proven formula.

Tom Pryzgoda, Director, international Market-ing Operations, Abbott

Enhance Brand Awareness and Increase Sales by Utilizing Online Video • Learn how to use innovative PAAB compliant strategies to connect directly with patients• Review case studies that showcase online video used in healthcare.• Understand how to fully embrace this essential channel and integrate video into your marketing mix.

Martin Fisher, Vice President, Clearly Health Inc

Achieve Significantly Increased ROI by Switching to Online CME • Benefit from the significant increase in health care professionals using the internet to fulfill their learning needs.• Understand the importance of investing in eCME and establish clear ROI• Learn the key elements to a successful eCME program

Greg Cook, MD, MDBriefcase

Creating Water Tight Operational E�ciency: Embrace the Digital Age • Overcome the current challenges we face with the marketing and business model • Understand how to utilize the current technology and opportunities in the marketplace • Create value for your organization by knowing what technology and people to back.

Henry Anderson, Manager, Global Interactive Marketing, Novartis

Reaching Today’s Physicians • Trends in physician behavior with focus on EU

• Physicians with comparison to US Physicians Physician trends driving new commercial models

• Best practices for engaging today’s physicians

Jeremy Schneider, Vice President, Pharma Sales, Reaching Today’s Physicians

Increase Internal E�ciency &Enhance Physician Education

Round Table sessionBrain storm and strategize on all the topics discussed over the past 2 days with the speakers, sponsors and delegates; probably the most valuable session of the event.

CASESTUDY

Target Physician Segments by Leveraging the Power of eMarketing • Realize the importance of segmenting your message to gain higher engagement and increased ROI ; urban vs. rural, males vs. females, higher vs. lower prescribers, younger vs. older, heavier vs. lighter internet users etc…• Understand how to engage with these segments by addressing their personal needs and boundaries relative to eTactics.• Apply the appropriate communications mix to maximize reach and relevance for each customer segment.Lily Holmyard, Partner, Essential Research Inc.

Establish the Behavior and Needs of the Online Pharmacist and Nurse: Frontline Key Insights • Identify and engage by knowing what they want and deliver what they need • Maximize engagement by effectively provoking your audience.• Discover key insights into their e-habits and learn the tips to attract both the technically savvy and the online neophyteJanet Smith, Executive Publisher, Rogers Healthcare GroupRick Campbell, Editorial Director, Rogers Healthcare Group

Examine how Eli Lilly’s Successful Health Care Portal was Built and its Level of Success• Define the vision for your portal to meet the needs of Canadian HCPs and your company• Learn to apply the right content and resources to e�ectively attract the right audience to your site• Understand what metrics and results actually matter when calculating ROIDanny Shenkman, eChannel Brand Manager, Eli Lilly Canada Inc.

Optimize Your Existing Digital Program by Applying the Essential Tools• Guarantee that your existing digital program achieves its full potential by addressing current flaws and applying additional tools and 2.0 strategies. • Drive engagement and business results by defining yourself as a ‘Brand Publisher’ to ensure that ‘Content is King’. • Learn how to measure ROI by taking ownership of analytics. Greg Rice, Marketing Director, Conversion Marketing Communications

Get your Canadian pharma company to be "Social Media Ready" – Learn from The Pfizer Canada experience• Transform your organization to be digitally-friendly in a web 2.0 environment. • Learn the planning and resources required to get your organization ready for this new era in Canada.• Create a practical flowchart for a Web 2.0 conversation with Canadian physiciansChristian Roy, VP Marketing, Pfizer CanadaElena Chouw, National Manager, Physician Relations, Pfizer Canada

Clear out the Cobwebs and Integrate Digital into your Marketing Mix • Understand how to build a PAAB compliant non-branded strategy • Fill your tool box with innovative tricks and tactics • Save time and cost by creating a full online support program Neil Follett, MD, Brightworks

Build a successful e-marketing platform – Learn from a European Success Story. • Identify the exact steps needed when implementing any regional campaign.• Know the exact elements needed in research, development and implementation • Discover the entire campaigns ROIPete West, Senior Marketing Director, Pfizer

Create a successful marketing mix

by applying the essential fundamentals. • Establish the exact percentage and time scales you should include towards eMarketing channels.• Effectively reduce your organizations sales costs though eMarketing. • Increase your ROI by applying this proven formula. Tom Pryzgoda, Director, international Marketing Operations, Abbott

Achieve Significantly Increased ROI by Switching to Online CME • Benefit from the significant increase in health care professionals using the internet to fulfill their learning needs.• Understand the importance of investing in eCME and establish clear ROI• Learn the key elements to a successful eCME program Greg cook, MD, MDBriefcase

Creating Water Tight Operational E�ciency: Embrace the Digital Age • Overcome the current challenges we face with the marketing and business model • Understand how to utilize the current technology and opportunities in the marketplace • Create value for your organization by knowing what technology and people to back. Henry Anderson, Manager, Global Interactive Marketing, Novartis

CASESTUDY

CASESTUDY

CROSSINDUSTRY

CASE STUDY'

EUROPEANCASE STUDY

CASESTUDY

EXCLUSIVERESEARCH

INSIGHT



Pharma Developed by:

After months of intensive research with senior level pharma and regulators, it became obvious that Canada is screaming out for a summit on eMarketing but focused purely to Canadian Pharma.

The opportunity is here to engage both physicians and patients through the E-channels they already use. For those who get it right, and avoid the pitfalls, the rewards can be great. Join us in Toronto to hear case studies from pharma companies on successful multi-channel marketing campaigns will form the backbone of 'Pharma E-marketing Canada'. Learn how to successfully measure ROI for social media; a metric which is notoriously hard to define. How else can E-channels be used for pharma?

Learn how to implement patient micro-sites and successfully optimize for search so your content is being found by the right people. Furthermore, learn to measure and understand analytics to ensure your site is used properly. One of the key reasons many of you and your colleagues will attend this event is the appearance of regulators like PAAB, ASC,

and Rx&D. Gain the latest updates from them and hear first hand how to have a regulated online relationship with payors. PAAB will also make up an exclusive social media workshop along with senior pharma representatives and physicians to put your questions on pharma social media to bed.

Thanks to the exciting innovation taking place in Canada, it is only fitting that an awards ceremony will take place on Day 1 to mark industry talent and best practice. Be a part of it and join now.

Jon GwillimVP – [email protected]+ 44 207 375 7203

P.s. Share the experience, huge discounts and promotions for group bookings. Contact me directly for further information

Our 5 Guarantees to you:

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A roadmap for action -practical steps for yourcompany to move confidently towards strategic eMarketing use

Knowledge from some of the biggest brands today

New relationships with a highly targeted, senior set of peers

Insights from the most dynamic figures at work in Marketing today

A benchmark of leading companies, and what you need to do to take your place amongst them

Business Opportunities For Solution Providers

We are dedicated to providing a forum where attendees can learn about the most advanced andtailored solutions available on the market.

• There are a limited number of spaces available for companies with an innovative solution within eMarketing • This event will build new prospects and strengthen current business relationships.

Opportunities available include

• 1 to 1 meetings with key decision makers• Take a speaking slot and address over 100 Marketing, eMarketing, Product and Brand specialists. • Show off your latest products and services in our exhibition hall• Build your brand with exclusive promotional opportunities• Host interactive round table sessions with core clients and prospects... and much more!

If you want to meet with senior decision makers frompharmaceutical and biotech companies then contactthe SVP of sales Ed Harris at [email protected]

Catch every presentation…It can be di�cult to catch every presentation- and with the expertise on o�er, you’ll want to. We will record every presentation so you don’t have to miss a thing. Simply purchase a ‘Gold Pass’ when you register. You’ll be given access to the Online Video within 10 days of the event.

Register on page 7 now.

A great event should be complimented by a great venue.

This years event and awards ceremony will be at the Marriott Toronto Bloor Yorkville.

We've managed to secure a reduced rate of $179 exc tax

Booking information will be sent with your conformation.

Turn to page 7 to secure your place


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Developed by:

Register NOW in 3 easy stepsPharma eMarketing Canada, November 1-2 Marriott Bloor Yorkville, Toronto

*All prices are in Canadian dollars *NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

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Terms & ConditionsPlaces are transferable without any charge. Cancellations before 24th September 2010 incur an administrative charge of 25%. If you cancel your registration after 24th September 2010 we will be obliged to charge you the full fee. Please note - you must notify eyeforpharma in writing of a cancellation, or we will be obliged to charge you the full fee. The organisers reserve the right to make changes to the program without notice.

All prices displayed are exclusive of VAT unless otherwise stated but, VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. FC Business Intelligence Ltd. takes every care to ensure that prices quoted are correct at time of publishing however; bookings will only be accepted if there is no material error in the price advertised on the website. Please read the complete text of term & conditions at: https://secure.firstconf.com/emarketingcanada/terms.php

4 EASY WAYS TO REGISTER TODAY!

Group DiscountsTake advantage of eyeforpharmas unique team discounts. The more you bring, the more you save! For example: ***Register for 3 full price tickets and get 1 FREE!

Groups should contact Jon Gwillim: [email protected]

ONLINE: Go to www.eyeforpharma.com/emarketingcanada and submit your details for instant confirmation of your place.

E-MAIL: The eyeforpharma Registration Team at [email protected]

FAX: Send this form by fax to: +44 20 73 75 75 76

CALL: eyeforpharma on +44 20 73 75 75 75

1. YOUR CHOICE OF REGISTRATION PACKAGE

Super Early Bird PriceBefore 13th August

Early Bird PriceBefore 17th of September

Standard Price

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Platinum Pass• Two day full access pass• Full event video recording• Exclusive eMarketing Report

Gold Pass• Two day full access pass• Full event recording

Silver Pass• Two day full access pass

NGO

FOR PHARMA COMPANIES

FOR SOLUTIONS PROVIDERS & CONSULTANTS

Platinum Pass• Two day full access pass• Access to all the Workshops• Full event video recording• Exclusive eMarketing Report

Gold Pass• Two day full access pass• Access to all the Workshops• Full event recording

Silver Pass• Two day full access pass• Access to all the Workshops


Media Partners:

5 great reasons to attend this conference:

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Get the latest information and analysis at your fingertips. Key case study insights from Bayer, Pfizer, Eli Lily, Novartis as well as key recommendations from PAAB and the ASC. You’ll gain more insights in 2 days than from weeks of market research or the purchase of reports. Understand how to truly optimize your multi channel approach into 2011. Industry Expert Speakers. For the first time all the key players have come together allowing you to create the perfect strategy for your marketing mix. Let your business benefit from their key insights and ensure your product makes the sales it deserves.

Unrivalled networking. With over 10 hours dedicated to networking, you’ll be guaranteed to leave eMarketing Canada with your smart phone full of new valuable contacts.

Senior level descision-makers in attendance. Rub shoulders with 100+ of the leading pharma executive players from Canada and abroad to give you’re a truly global perspective.

No sales pitches! emarketing Canada is an independently researched forum committed to equipping you with the tools and expertise to drive your business forward. Every single presentation is rigorously reviewed to ensure an unrivalled high quality.

'Industry Buzz around eMarketing Canada:

YOUR PASSPORT TO CANADA’S MUST ATTEND EVENT FOR PHARMA

e-marketing Canada Pharma

2 day conference - November 1 - 2, Marriott Bloor Yorkville, Toronto

Developed by:

Eyeforpharma is at the top of the list when it comes to E-Marketing Conferences for Pharma. The 300 strong European show was a clear example of this and I look forward to working with Jon on this Canadian focused summit in November.

Claudio Battaglin, Senior Marketing Manager, e-Marketing, Bayer, Inc.

Great agenda and line up. Addresses many of the challenges and hot topics specific to Canadian pharma.

Henry Anderson, Global Interactive Marketing Manager, Novartis

eyeforpharma always deliver cutting-edge, concise conferences on a global scale, I am proud to be associated with them and see them as a key player in delivering up-to-date intelligence to the industry

Len Starnes, Head of Digital Marketing and Sales, Bayer Schering

We all know 2 heads are betterthan 1.

Bring along your colleagues toreceive free upgrades andtickets. email Jon Gwillim directly at: [email protected]

Create the Perfect Social Media Strategy within your Marketing Mix to Engage Customers and Improve ROI

Over 200Registered Delegates

Eye For Pharma - Pharma E-Marketing Canada 2010

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