Exxon MobilA Strategic Analysis by Jamin Echols

Terms to Know

Downstream: The refinement of petroleum

crude oil and raw natural gas into other

products and distributing and marketing these

products.

Upstream: is the exploration for potentially

untapped areas of oil and gas.

Vision and Mission

Exxon Mobil Corporation is committed to being

the world’s premier petroleum and

petrochemical company. To that end, we must

continuously achieve superior financial and

operating results while simultaneously adhering

to high ethical standards.

Revised Vision and MissionVision: Exxon Mobil strives to be the best petroleum and

petrochemical company.

Mission: Exxon Mobil commits to being the best petroleum and

petrochemical company in the industry for all who use their

products around the world; by using the latest in technology and

the best researchers and human capital, the company will do

what is best for both it’s stakeholders and the people in the

communities it works in. Because this is our world too.

Internal Assessment

Strengths:

● Strong market position

● Strong research and development

capabilities

● Diversified geographic revenue

stream

Weaknesses:

● Litigations and contingencies

● Declining financial performance

External Assessment

Opportunities:

● Rising global energy demand

● Addition of new oil and gas projects

● Growing chemical demand in Asia

● Increasing demand of LNG globally

Threats:

● Environmental regulations

● Economic conditions

● Challenging Downstream industry

environment

TOWS MatrixExternal Opportunities

1) Rising global energy demand

2) Growing chemical demand in Asia

3) Increasing demand of LNG globally

4) Addition of new oil and gas projects

External Threats

1) Environmental regulations

2) Economic conditions

3) Challenging Downstream industry environment

Internal Strengths

1) Strong market position

2) Strong research and development capabilities

3) Diversified geographic revenue stream

SO: Using their strong market position they can take

hold of all the increasing demand in emerging and

existing markets. As well as build their diversified

revenue stream even more with these emerging

demands.

Using their strong research and development

capabilities they can create new methods to take

advantage of the new oil and gas products as well as

develop sustainable projects.

ST: Using their diversified revenue stream they can

whether a volatile market and stay profitable despite

price changes in the industry. In regards to the

downstream industry environment, there is a lack of

demand in this portion of the industry however, by

liquidating their less profitable assets could allow for

the assets to be reallocated into the rest of their broad

geographical portfolio.

Internal Weaknesses

1) Litigations and contingencies

2) Declining financial performance

WO: By turning around the way they do business in

emerging markets they can rebuild their image that was

damaged in the litigations and contingencies, and also

by developing these markets they could turn around the

decline of financial performance.

WT: By pulling out their presence in the countries that

have a tattered image, and moving to a country with

fewer government regulation they could avoid most of

their weaknesses and threats.

BCG Matrix

Conclusion

Product Development

&

Market Development