EXTREME EXTREME GOLF TOURNAMENTS GOLF TOURNAMENTS

Take Your Event to the Next LevelTake Your Event to the Next Level

Presented byPresented by

PHIL IMMORDINOPHIL IMMORDINO

Golf TournamentsGolf TournamentsNot for EveryoneNot for Everyone

A lot of workA lot of work

1 million events annually1 million events annually$5,000 average raised per event$5,000 average raised per event

You must know GolfersYou must know Golfers

You must have a CommitteeYou must have a Committee

Hole #1 Hole #1 Define Your PurposeDefine Your Purpose

You must have a clear goalYou must have a clear goal

Have a Clear PurposeHave a Clear PurposeFundraisingFundraising Entertaining Entertaining

ExposureExposure NetworkingNetworkingCompetitionCompetition

Know how much you ant to makeKnow how much you ant to makeHave a good causeHave a good cause

Hole #2Hole #2Staffing Your EventStaffing Your Event

Volunteers are the Key to SuccessVolunteers are the Key to Success

Recruit the Right PeopleRecruit the Right PeopleMaximize their EffortsMaximize their EffortsWork with other GroupsWork with other Groups

Maximizing Volunteer Maximizing Volunteer EffortsEfforts

Empower Your CommitteeEmpower Your Committee

Train Them ProperlyTrain Them ProperlyGive Them OwnershipGive Them OwnershipHold Them AccountableHold Them AccountableReward ThemReward Them

Committee AssignmentsCommittee Assignments

Give Everyone ResponsibilityGive Everyone Responsibility

Honorary Chairman Honorary Chairman Tournament ChairmanTournament Chairman Sponsor ChairSponsor Chair Golfer ChairGolfer Chair Logistics ChairLogistics Chair Gift & Prize ChairGift & Prize Chair PR & Marketing ChairPR & Marketing Chair Auction ChairAuction Chair

Hole #3Hole #3Choose The Right FormatChoose The Right Format

Formats can make or break your event!Formats can make or break your event!

Formats increase participationFormats increase participationFormats increase incomeFormats increase incomeHandicappingHandicapping

Hole #4Hole #4Find the Right Golf Find the Right Golf

CourseCourseGolfers play because of the Golf CourseGolfers play because of the Golf Course

Give Golfers what they wantGive Golfers what they want

UniqueUnique Good ConditionGood Condition

ServiceService FoodFood

ValueValueGet the best dealGet the best deal

Hole #5Hole #5Selling SponsorsSelling Sponsors

Sponsors are your profit!Sponsors are your profit!

Sponsors want more businessSponsors want more businessThey need a return on investmentThey need a return on investmentTurn your event into marketing toolTurn your event into marketing toolMust have a relationship Must have a relationship

Hole #6Hole #6Promoting Your Golf Promoting Your Golf

EventEventDon’t be all things to all people!Don’t be all things to all people!

Target marketTarget marketShow QualityShow QualityNetworkingNetworking

Hole #7Hole #7Recruiting GolfersRecruiting Golfers

Fill your field!Fill your field!

What do golfers want?What do golfers want?Great course, food & merchandiseGreat course, food & merchandiseValueValueFriends asking FriendsFriends asking FriendsRule 9 x 4 x 4 Rule 9 x 4 x 4

Hole #8 & 9Hole #8 & 9Games and ContestsGames and Contests

Everyone is a Winner!Everyone is a Winner!

More fun and excitementMore fun and excitementBuilds memoriesBuilds memoriesGenerates more moneyGenerates more moneyPackaging Packaging

Hole #10 & 11Hole #10 & 11Gifts and PrizesGifts and Prizes

Keeps Them Coming Back!Keeps Them Coming Back!

Marketing toolsMarketing toolsGreat first impressionGreat first impressionMost Important – Tee GiftsMost Important – Tee GiftsSponsors Cover the CostSponsors Cover the Cost

Hole #12Hole #12Signs and BannersSigns and Banners

Make your event look BIG!Make your event look BIG!

Shows quality eventShows quality eventMakes sponsors happyMakes sponsors happyBuilds future SponsorsBuilds future Sponsors

Hole #13Hole #13Photos and VideosPhotos and Videos

Make unforgettable memories!Make unforgettable memories!

Marketing toolMarketing toolSponsorship opportunitySponsorship opportunityReminds them of the event/sponsorReminds them of the event/sponsor

Hole #14Hole #14AuctionsAuctions

Do Them Right for Big Returns!Do Them Right for Big Returns!

Separate CommitteeSeparate Committee Big ItemsBig Items Offer ExperiencesOffer Experiences Promote in AdvancePromote in Advance

Hole #15Hole #15Awards CeremonyAwards Ceremony

Don’t stop now!Don’t stop now!

Last impressionLast impressionHave a partyHave a partyMake more moneyMake more money

Hole #16Hole #16Time LineTime Line

Give Your Committee Plenty of Time

6 Months1 Year in AdvanceSign up Deadline

Hole # 17Hole # 17Budget & InsuranceBudget & Insurance

Watch it CarefullyWatch it Carefully

IncomeIncomeExpensesExpensesNo Free LunchNo Free Lunch InsuranceInsurance

Hole #18Hole #18Wrap Up and Follow UpWrap Up and Follow Up

Building for the future!Building for the future!

Evaluate every aspectEvaluate every aspectSurvey the GolfersSurvey the GolfersSell next year now Sell next year now

ConclusionConclusion

Clear Purpose and ObjectivesClear Purpose and ObjectivesRecruit the Right TeamRecruit the Right TeamChoose the Right FormatChoose the Right FormatGreat Golf CourseGreat Golf CourseSell Big SponsorsSell Big SponsorsFill your field with GolfersFill your field with GolfersThink BigThink Big

GTAAGTAA

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