Extending the lead in devices · Symbian Foundation, Trolltech in software UI puts people first ......
Transcript of Extending the lead in devices · Symbian Foundation, Trolltech in software UI puts people first ......
© 2008 Nokia31
Extending the lead in devices
Kai ÖistämöExecutive Vice President, Devices
Mobile Phone becomes Mobile Computer
Focus on solution not product
New organization has reduced overlaps
Focus back on hero products
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Hold home field advantage
Defend in markets wherewe are strong
Value for money Highest perceived value Nokia brand strength Portfolio is king
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Exploitgrowthopportunities
Starts with the consumer Strategic collaboration with US
carriers Shipments to Korea scheduled
to begin in 2009
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Grow inemerging marketsthrough value add
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Key driversfor 2009 User Experience Innovation Scale and Cost Efficiency
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Gain user experience leadership Across platforms,
geographies, price points One size does NOT fit all User experience defines
form factor Tailored solutions
Nokia E63Nokia 6210 Navigator© 2008 Nokia Capital Markets Day 200838
Nokia Entry and Life Tools
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Nokia Nseries Over 80% of N95 owners access
the web Estimate over 100 million
Nseries sold by Q1 2009
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Touch and physical QWERTY Customizable Homescreen – your favorite contacts & services at a glance 32 GB of on-board memory + 16 GB card slot = 48 GB of memory 3.5” widescreen with 640x360 resolution 5 Mpx camera with Carl Zeiss optics
Nokia N97
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Drive innovation throughplatforms
Innovation in hardwareand software
Symbian Foundation,Trolltech in software
UI puts people first
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Navigation has reached the mass market
50% of 2009 portfolio with built in GPSAll S60 with Maps, first Series 40 with GPSNavigation coming to entry markets Open map APIs drive new location services
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Maximize scale andcost efficiency
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%Gross margin %
Nokia 6300
3.07
4.07
5.07
7.07
8.07
9.07
10.07
11.07
12.07 1.0
82.0
83.0
84.0
85.0
86.0
86.0
72.0
71.0
7
Reta
il pric
e in
€
Time
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Best Smart Phone forProfessionals(PC World Latin America 2008 Awards)Phone of the year(Mobile Choice UK)Smartphone of the Year(Mobilgalan, Sweden)Editor’s choice(CNET Asia)Smartphone of the year(PC World India)
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Lead in user experiencethe world over
Focused on innovation
Scale and structurebrings cost efficiency
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