Extending Product Life Cycle
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Transcript of Extending Product Life Cycle
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Introduction to the case
Studying the plc of
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What is plc?
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Product life cycle
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conclusion
Every product has a life cycle and everycompany focuses on extending it.
Cadbury five star is present in the market from
various decade so strategies are being madeorder extend the plc, so that customers canmake more use of products.
Re-packaging, innovating new flavors and
promotional tactics can extend the plc and theproduct can remain for a longer time in themarket.
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