Express Audience facts

Media Pack 2009Media Pack 2009

Daily Express

“The Daily Express's front page emblem is The Crusader, and we truly are a crusading newspaper. We crusade on the issues that affect our readers and the wider public, such as inheritance tax; more than 350,000 of our readers signed a petition calling for its abolition. The Daily Express believes in traditional values: decency, politeness, personal responsibility and honesty. We are a progressive newspaper, we believe there is a great future for the Daily Express and we are investing in that belief. ”

Peter Hill, Editor

The Daily Express Heritage

1900 2009

Daily Express = Crusading Newspaper

Downmarket

Upmarket

Mid-market readership by age and social classes

Source: NRS Jan 09- June 09

Daily Express Circulation and Readership

725,284

ABC: April 09- September 09/ NRS Jan - June 09

Cover Price: 40pCover Price: 40p

1,655,000

CirculationCirculation

ReadershipReadership

Solus National Daily Readership: 63%Solus National Daily Readership: 63%

Daily Express Reader Profile

49%51%

16% 16%18%

16%14%

20%

56%

52%

48%

5% 4%

13%

18% 19%

40%

58%

Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1

Population Daily Express

Daily Express Readers are more upmarket compared

to all GB adults

NRS: Jan 09- June 09

Average Age: 59Average Age: 59

HEAD OF TRADING: Melanie DanksADVERTISMENT CONTROLLER: Jane PutleyGROUP HEAD: Mark Grove

0207 908 2766

£85.00£97.00

Holidays & Travel, Gardening, Postal BargainsExpress Money

FEATURES (MINIMUM 5 SCC’S)

£4,250£500.00

Back Page SolusExpress Money Front Page Earpiece

SPECIAL POSITIONS

£31,500

£128.00

Page

SCC

PAGEDISPLAY OTR COLOUR

£97.00£85.00£36.00£19.00£60.50

Firm DayRun of WeekNorth (Including Scotland)Scotland OnlySouth

(Page size – 35cm x 7 columns = 245cm)

SCCDISPLAY MONO

Advertising Rates

Source: NRS Jan-June 2009

59%5962%

ABC1 ProfileAverage AgeSolus Readership

Daily Express Profile


0207 908 2766

£85.00£97.00

Holidays & Travel, Gardening, Postal BargainsExpress Money

FEATURES (MINIMUM 5 SCC’S)

£4,250£500.00

Back Page SolusExpress Money Front Page Earpiece

SPECIAL POSITIONS

£31,500

£128.00

Page

SCC

PAGEDISPLAY OTR COLOUR

£97.00£85.00£36.00£19.00£60.50

Firm DayRun of WeekNorth (Including Scotland)Scotland OnlySouth

(Page size – 35cm x 7 columns = 245cm)

SCCDISPLAY MONO

Advertising Rates


59%5962%


Daily Express Profile

Daily Express Regular Features

Saturday Magazine, Gardening, Travel, Fashion, Motoring ,SportSATURDAY

Day & Night, Be Happy, Weekend, Property, SportFRIDAY

Day & Night, Express Yourself, City & Business, SportTHURSDAY

Day & Night, Your Money, Travel, City & Business, SportWEDNESDAY

Day & Night, Your Health, City & Business, SportTUESDAY

Day & Night, Express yourself, City & Business, SportMONDAY

Your Health: Tuesdays

§ Health news§ Medical advice by Dr

Rosemary Leonard§ Diet § Fitness§ Real life

BE HAPPY: Fridays

§ Shopping guide covering fashion, gadgets and decoration ideas

§ Morals & Manners-problem solving

City & Business: Monday-Thursday

§ City & Business news

§ FTSE updates

§ Share prices

§ Market Reports by David Shand

Edited by PETER CUNLIFFE

Travel: Wednesdays and Saturdays

§ Great selection of holiday ideas

§ City breaks§ Cheap deals§ Long haul flights§ Beach and family holidays§ Adventure holidays§ Cruises around the world

Edited by JANE MEMMLER

Dream Gardens: Saturdays

§ Gardening

§ Food growing tips

§ Seasonal gardening guide

With ALAN TITCHMARSH

“A combination of an essential TV guide, review and an inspirational

lifestyle supplement.”

Graham Bailey, Editor

Saturday Magazine Environment

§ Television focused interviews and articles

§ Film spread, soap box

§ Celebrity interviews

§ Shopping advice and fashion features

§ Beauty and lifestyle

§ Travel

§ Food

§ Property and interiors

§ Gardening

§ TV guide

Edited by GRAHAM BAILEY

Saturday Magazine Circulation and Readership

725,284

ABC: April 09- September 09/ NRS Jan 09- June 09

1,458,000



Solus Saturday Supplement: 69%Solus Saturday Supplement: 69%

Free with Daily ExpressFree with Daily Express

Saturday Magazine Reader Profile

49%51%

16% 16%18%

16%14%

20%

56%

49%51%

5% 5%

10%

18%21%

41%

58%

Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1

Population Saturday Magazine

Saturday Magazine Readers are more upmarket compared to

all GB adults



Special printing facilities i.e. fragrance & gummed cards on request. Minimum volume of inserts are 50,000

ADVERTISEMENT FEATURES£39,000On application

PageSponsorship Rates

£25.00£30.00£40.00£50.00 £40.00

Loose insert (sheet to 16 pages)Loose insert (16+ pages)Bound-inPost-itTips On (+page cost)

INSERTS

HEAD OF TRADING: Melanie DanksADVERTISMENT CONTROLLER: Jane PutleyGROUP HEAD: James Dallow

0208 612 7015

£35,000£32,500

Outside Back CoverInside Back/Front Cover

SPECIAL POSITIONS

£30,000Run of Magazine

PAGEDISPLAY COLOUR

Advertising Rates


58%59

ABC1 ProfileAverage Age

Saturday Magazine Profile




£25.00£30.00£40.00£50.00 £40.00


INSERTS


0208 612 7015

£35,000£32,500


SPECIAL POSITIONS


PAGEDISPLAY COLOUR

Advertising Rates


58%59


Saturday Magazine Profile

Sunday Express

Sunday Express Circulation and Readership

637,071


Cover Price: Cover Price: ££1.301.30

1,618,000



Solus National Sunday Readership: 55%Solus National Sunday Readership: 55%

Sunday Express Reader Profile

49%51%

16% 16%18%

16%14%

20%

56%

49%51%

10%8%

16%18%

35%

59%

14%

Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1

Population Sunday Express

Sunday Express Readers are more upmarket than the

average GB adult



(other special positions and North/South copy splits to 10% surcharges)


0207 098 2766

£4,250£9,800£7,000£500.00

Back Page Solus (15cm x 2 columns)Front page strip Finance (7cm x 7 columns)Front page strip ‘Your Money’ (7cm x 7 columns)Express Money front Page Earpiece (3cm x 1 column)

SPECIAL POSITIONS

£166.00£105.00

Firm DayTwo Week Option(Page Size – 35cm x 7 Columns = 245cm)

DISPLAY OTR COLOUR

£116.00£85.00£36.00£19.00£60.50

Firm DayRun of WeekNorth (Including Scotland)Scotland OnlySouth(Page size – 35cm x 7 columns = 245cm)

SCCDISPLAY MONO

Advertising Rates


59%5556%


Sunday Express Profile

(other special positions and North/South copy splits to 10% surcharges)


0207 098 2766

£4,250£9,800£7,000£500.00

Back Page Solus (15cm x 2 columns)Front page strip Finance (7cm x 7 columns)Front page strip ‘Your Money’ (7cm x 7 columns)Express Money front Page Earpiece (3cm x 1 column)

SPECIAL POSITIONS

£166.00£105.00

Firm DayTwo Week Option(Page Size – 35cm x 7 Columns = 245cm)

DISPLAY OTR COLOUR

£116.00£85.00£36.00£19.00£60.50

Firm DayRun of WeekNorth (Including Scotland)Scotland OnlySouth(Page size – 35cm x 7 columns = 245cm)

SCCDISPLAY MONO

Advertising Rates


59%5556%


Sunday Express Profile

Sunday Express Regular Features

Football, Racing, Rugby, Tennis, Comments from our chief sport correspondent Jim Holden, Inside stories from Harry Harris

SPORT

Property in the UK, Overseas property, House of the week by Paul ValePROPERTY

Weather, Motoring, The Cool Zone- Fun Facts and Things To Do, Selection of Puzzles and Crosswords, Birdman with Stuart Winter

SUNDAY AFTERNOON

Latest Travel Information, Holiday Hotspots, Travel TipsTRAVEL

Lifestyle and Fashion, Films, Music, Theatre, Opera and Dance, Books, TV and Radio

REVIEW

Business News, Personal Finance, Enterprise, Markets Rates and Share Prices

FINANCIAL

Sunday Express: Financial

§ 12 page supplement covering:

§ Business news§ Personal Finance§ Enterprise§ Market rates and share prices

§ Edited by TRACEY BOLES

Sunday Express: Review

§ Supplement containing:

§ Lifestyle and fashion§ Films§ Music§ Theatre, Opera and Dance§ Books§ TV and radio

Sunday Express: Property

§ Property in the UK§ Overseas property§ House of the Week by Paul

Vale

§ Edited by JANE SLADE

“S Magazine is a mid-market glossy magazine aimed at women. It is realistic for the reader with the aim of being aspirational yet affordable, fun not frumpy”

Louise Robinson, Editor

S Magazine Environment

§ Glossy magazine

§ Luxury and aspiration

§ Celebrity interviews

§ Modern life, parenting

§ Health and beauty pages

§ Fashion focus, latest trends, shopping advice

§ Food and wine - recipes and recommendations

§ Homes & interiors

§ Gardening

Edited by LOUISE ROBINSON

S Magazine Circulation and Readership

637,071


1,251,000



Solus Sunday Supplement: 60%Solus Sunday Supplement: 60%

Free with Sunday ExpressFree with Sunday Express

S Magazine Reader Profile

49%51%

16% 16%18%

16%14%

20%

56%

46%

54%

6% 7%

17%20%

37%

62%

14%

Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1

Population S Magazine

S Magazine Readers are more upmarket compared to all GB

adults






£25.00£30.00£40.00£50.00 £40.00


INSERTS


0208 612 7015

£33,000£30,000


SPECIAL POSITIONS


PAGEDISPLAY COLOUR

Advertising Rates


62%57


S Magazine Profile




£25.00£30.00£40.00£50.00 £40.00


INSERTS


0208 612 7015

£33,000£30,000


SPECIAL POSITIONS


PAGEDISPLAY COLOUR

Advertising Rates


62%57


S Magazine Profile

www.express.co.uk§ Up-to-date breaking news and information

§ Outstanding content provided internally and via external partners that attracts a high quality audience

UNIQUE VISITORS: 1,937,030PAGE VIEWS: 5,523,454

Source: Google Analytics, October 09Source: Google Analytics, October 09

N&SPortfolio

WORLD HEADQUARTESThe Northern & Shell BuildingNumber 10 Lower Thames StreetLondon EC3R 6ENTelephone: 0208 612 7000+44 (0)208 612 7000 (outside UK)

ADVERTISING CONTACTS:


0207 098 2766

Express Audience facts

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