ExpoVinis Brasil 2014 - Merchandising Plan

In April 2013 ExpoVinis Brasil put on the 17th edition of Latin America’s largestwine event, with 432 exhibitors from 11 countries and over 19,000 visitorsattending in three days.

This growing recognition of the winemaking market opens up new opportunities and excellent prospects to:

- Position your brand

- Prospect for new clients

- Launch new products

For these and other reasons, your company must not miss this long-awaitedevent to stand out from the competition. Associate your brand with a provenevent which is now backed by BTS Informa and Comexposium.

THE SHOW

2013's NUMBERS| EXHIBITORS

QUANTITY

BY REGION

2013's NUMBERS| VISITORS

19,000 + VISITORS

91% PROFESSIONALS

92% WOULD RETURN IN 2014

PARALLEL ACTIVITIES

Recognized as an important award on the wine market. Exhibitors atExpoVinis Brasil 2014 can enter their labels for the sought-after Top Ten.

Tastings are held by specialists in the sector, including sommeliers,journalists and wine-tasters from associations and tasting schools.

TOP TEN

Conducted by experts, the Premium Tastings add even more sparkle tothe event, providing tasting sessions with specialists, presenting theparticularities of the wines presented.

A true class which adds to knowledge of the wine world.

PREMIUM TASTING

A success in previous years, with more than R$ 40 million in immediateand future deals agreed, the business rounds are an opportunity to buildrelationships and create new opportunities, getting exhibitors and buyerstogether in an environment that is specially prepared for those who wantto do business.

ROUND TABLE

Trade shows are an ideal media platform for companies wanting to

launch products, build relationships, and – in particular – leverage sales.

Based on this premise, BTS Informa and Comexposium offers an extra

opportunity for exhibitors at ExpoVinis Brasil through merchandising.

There follows a description of the communications pieces that offer your

brand privileged exposure, as a way for your company to stand out at the

show.

This is your chance to set yourself apart from the competition and to

have an impact on decision makers in the sector, combining sampling

and visibility.

MERCHANDISING BENEFITS

Site banner

BEFORE THE SHOW

Promote your participation at the event, make use of this space and showcase your products and services.Insertion of a banner on the show’s website with a link to your company’s homepage, until the month the show is held.

Format: Random – dimensions to be decided.

Investment: € 1,950.00

YOUR BRAND

Logo on the online newsletter

BEFORE THE SHOW

Insertion of your logo on the online newsletter before and after the show. Email sent to the database of exhibitors and visitors.


YOUR BRAND

Format: To be decided, according to the quotas sold.

Delivered with credentials on entering the event, the badges shows your brand along its length.

An opportunity for constant exposure to visitors during the show.

Format: To be decided / 1 colorQuantity:20,000 units.

Badges

DURING THE SHOW


Exclusive quotaEXCLUSIVE QUOTA

Banner at the entrance to the exhibition center.

Size:2 m X 2 mQuantity: Exclusive quota

Welcome banner

DURING THE SHOW

Investment:

€ 2,500.00

YOUR BRAND

Sticker at the entrance to the exhibition center alongside the registration area

Size: 4.05 m X 3.60 m

Welcome sticker

DURING THE SHOW


YOUR BRAND

Banner (back and front) distributed as the client chooses.

Size: 2m X 2 mQuantity: 10 units available

Steer banner

DURING THE SHOW

Investment per banner: € 500.00

YOUR BRAND

Two-sized totem placed strategically at the show, with the exclusive artwork of the advertiser.High visibility throughout the event.

Size: 0.80 X 1.80 m

Quantity: 10 units

Steer totem

DURING THE SHOW

Investment per totem: € 650.00

YOUR BRAND

Right to distribute promotional material at the information desks. Reference point at the pavilion and direct contact with visitors.

Distribution of promotional material

DURING THE SHOW


Note• The client must provide the promotional material.• Availability for up to 4 advertisers.

Located at the entrance to the show.

Logo inserted with the location of the sponsor’s booth.

Event floor plan

DURING THE SHOW

YOUR BRAND

Size: 8 m X 2.70 m

Quantity: 10 units available


Banner (front and back) in the press room

Size: 1 m X 1.50 mQuantity: 1 unit available

Press room

DURING THE SHOW


YOUR BRAND

Placed at the exit, with an invitation to the next edition.

Thank you banner

DURING THE SHOW

YOUR BRAND

Investment € 1,000.00

Distributed to all visitors.

Event guide

DURING THE SHOW

Quantity: 19,000 unitsYOUR BRAND


Two-sided totem at strategic places in the show, with the advertiser’s brand on the floor plan. Catches visitors’ attention because of its informative nature.

Format: 0.80 X 1.80 m.Quantity: 04 units.

Floor plan

DURING THE SHOW


YOUR BRAND

Sponsor’s brand on staff t-shirts. First-contact visibility for visitors to the event.

Staff t-shirt

DURING THE SHOW


Shuttle

SPECIAL PROJECTS


Brand on the vans that shuttle visitors between the subway and exhibition center. Opportunity for visibility among visitors and also as external media on the city’s streets.

INCLUDES: Promoters handing out sponsor’s material

on arrival at the event

Magnets on all the vans with the logo

Uniform for all the shuttle staff with the sponsor’s logo

Quantity: Depending on visitor demand

YOUR BRAND

EXCLUSIVE QUOTA

SPECIAL PROJECTS

A Special room available for rent during the event, for one hour (including all of structuresuch as audio-visual, wine glasses, spittoons, ice, ice bucket, waiter service, maid, etc).Opportunity to show sponsor‘s products and invite its main clients for directed tastings.

The exhibitor can also personalizethe action using banners andother promotional materials.

Tasting room| Exhibitor

Investment: € 500.00

Notes:• The client/exhibitor must provide the promotional materials

• Availability for up to 12 advertisers, according the order of the time bought

Total Capacity: 30 people

The sponsor may include their logo inside andoutside the room, and launch their brand’sproducts.

Venue available near the entrance to the event.

VIP room

SPECIAL PROJECTS


CONTACT

For further information and payment options, please talk to:

Edson Niesluchowski Oliveira11 3598- [email protected]

www.expovinis.com.br

mailto:[email protected]

ExpoVinis Brasil 2014 - Merchandising Plan

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