Export Strategy Workshop Plan a winning export strategy unique to your company

Studies have proven that major benefits of

exporting for firms include better innovativeness, higher productivity, and

faster growth both for profit and

employment. The Export Strategy Workshop aims to help your

company identify key challenges, develop the

right export strategies and equip you with

the necessary skill sets for successful exporting practice.

2

Major Benefits of Exporting

Past Participating Companies of Export Strategy Workshop

3

4

Impactful Lectures Group Discussions

Peer-to-Peer Support

In Class Exercises

5

Testimonials from past participants

“Gain better understanding of markets before going overseas…..Learn how to develop strategy for

difficult markets….Obtain better & proper planning for our export strategy.…Good templates for my

business to implement”

“I really enjoyed the session! It was great to know fellow like-minded peers through this

workshop who are keen to export”

“Even though I am in the export business for the past 10 years, over the course of these 5 days; I did some re-learning and quite confident to apply these new knowledge that I’ve learnt from all the great trainers into my business.”

6

Schedule of Modules

Strategy development for sustainable export business

Assess your export readiness

6 Nov 1 International branding

for exports Growing Global

7 Nov 2

Effective presentation

to overseas buyer Presenting with impact

8 Nov 3

Channel and partner selection for internationalisation

Finding the right way for entry

12 Nov 4

Negotiation skills for cross-border agreements

Finalising the deal

13 Nov 5

1 Strategy development for

sustainable export business Assess your export readiness

7

Develop an unique blueprint to guide your export business by first understanding your company’s internal capability and competitive analysis of the industry. Learn how to make use of a systematic market research process to understand the market emerging trends and information of your targeted market. Make your products price competitive in export market, with Free Trade Agreements Singapore has at its expense. Strategize your supply chain functions to reap maximum benefits these agreements have to offer.

Step One

2 International branding

for exports Growing Global

8

Gain the knowledge of international marketing strategies in terms of market segmentation, positioning and targeting, factoring in considerations such as cultural and language differences. Through various case studies, learn how international and local companies brand themselves in the international market and how brands differ from market to market while maintaining some form of consistency internationally.

Step Two

3 Effective presentation

to overseas buyer Presenting with impact

9

Get hands on with the skills of effective presentation and gain the knowledge of the elements that constitutes a good presentation slide and collaterals when presenting to potential overseas buyers. Learn from common pitfalls made by companies during overseas presentation and pick up skills to avoid them.

Step Three

4 Channel and partner selection

for internationalisation Finding the right way for entry

10

Learn about the various mode of market entry which includes distributorship, agent, joint venture or subsidiary. Develop selection and evaluation criteria to determine the best channel for your exports and also the ideal partner for collaboration. Gain a good management of your channel and partner through proper incentives and retention strategy.

Step Four

5 Negotiation skills for

cross-border agreements Finalising the deal

11

Understand the necessary preparation required prior to a negotiation which includes the definition of the bottom line and terms and conditions. Learn to read through your buyers’ behaviour and use effective negotiation styles to close the cross border deal.

Step Five

Walk away with

an unique export strategy plan

knowledge of international branding

market, channel and partner selection guidelines

market research, cross-border negotiation and effective presentation skills

Knowledge to make your exports price-competitive

Excellent peer to peer experience sharing

12

Benefits of Export Strategy Workshop

Training Partner Singapore Chinese Chamber Institute of Business

Singapore Chinese Chamber Institute of Business (SCCIOB) is a subsidiary of the Singapore Chinese Chamber of Commerce and Industry with more than 29 years of local and international training and education experience since 1984. It is also registered with the Council for Private Education. SCCIOB has a suite of programmes targeted at enhancing the knowledge of management personnel in disciplines such as Financial Management, Supervisory Management and SME Management

13

Trainers Profiles

Dr Chew is one of the founding partners of StrategiCom, a global B-to-B brand strategy consulting form and a business strategist. Possessing more than 10 years’ experience in corporate and brand strategy formulation.

Dr Wilson Chew Founding partner, StrategiCom

Andrew is a social media and public relations strategist who has spoken in numerous conferences to business leaders of Asia. His forte includes forging strategic alliance, marketing and exhibition organisation. Andrew was also the business coach on Effective Media Management for 938 Live- Positive Business Minute

Mr Andrew Chow Practitioner

14

Trainers Profiles

James is an experienced business professional who is well travelled throughout the Asia Pacific markets with more than 20 years of experience spanning across consumers and industrial products with various MNCs in exports, marketing and sales management.

Mr James Ang Practitioner

Jonathan is an experienced consultant and trainer with vast experience in Philippines, China, Korea and Japan. He possesses strong understanding of cross culture global business environment and is able to share the real life examples of how he has successfully helped companies maneuver through the different complex culture across the globe.

Mr Jonathan Lee Practitioner

15

16

Course Fee of Export Strategy Workshop

$1,300

$520*

Original Price

After 60% cash payout

Productivity and Innovation Credit (PIC) Scheme Applies

*To be applied from IRAS, visit http://www.iras.gov.sg/irashome/picredit.aspx for more details

17

Receive $780 cash payout as savings.

Training costs only $520

Total Expenses: $1.300 X 60% = $780

Company A is in the furniture industry

In the accounting year 2013 Company A decides to grow their export business and participates in Export Strategy Workshop

400% Tax Deduction Cash payout

Company choose the type of benefit

Cash Payout Calculation

PIC Cash Payout Application Form

Apply any time after the end of your financial quarter(s), but not later than 30 Nov 2013

How PIC supports training fee Cash Payout Option

18

Company A is in the furniture industry

In the accounting year 2013 Company A decides to grow their export business and participates in Export Strategy Workshop

400% Tax Deduction Cash payout

Company choose the type of benefit

Tax allowance = $5,200

($1,300 X 400%)

Claim tax allowance in your income Tax Return for YA 2013 by 30 Nov 2013

Based on corporate tax rate of 17%

$884

Tax Savings

How PIC supports training fee Taxation Deduction Option

Thank You www.iesingapore.com

Please contact us for more details: Ms Joanne Archana Bala 6433 4566 Joanne_archana_bala@iesingapore.gov.sg