7 Tenets of anExponential MindsetYuh-Mei HuttPresident, Golden LightingSparkHumanity.com

Which Mindset Are You Using?

Incremental or Exponential10% 10x

Make better Make different

Which Mindset Are You Using? Incremental Mindset – 10% Exponential Mindset – 10xSet realistic goals Set ambitious goals

• Think moonshot!• Golden Lighting’s budgeting process– 10% vs 10x

Which Mindset Are You Using? Incremental Mindset – 10% Exponential Mindset – 10xFollow the plan Follow the vision

• Driven by a massively transformative purpose (MTP)– Change an industry at a minimum or even the world

• Tesla’s “secret” master plan 2006

Which Mindset Are You Using? Incremental Mindset – 10% Exponential Mindset – 10xMinimize risk Maximize learning

• Key to adaptability is unlearning1. Recognize old mental model is no longer relevant or effective2. Find or create a new mental model that better achieves goals3. Ingrain new mental habits - “How should we be thinking about

this?”• Southwest• Netflix

Which Mindset Are You Using? Incremental Mindset – 10% Exponential Mindset – 10xStandardize Personalize

• Scalable efficiency: generic, low price, limited selection• Scalable personalization and unlimited selection• Chipotle

– Customization at the same cost or speed as standardization

Which Mindset Are You Using? Incremental Mindset – 10% Exponential Mindset – 10xCentralize decision-making Empower decision-making

• Create doctrines for decision-making…mindsets• Military and the fog of war• Golden Lighting

– Company-wide dashboards– Exponential mindset and decision-making– Internal networking and communications

Which Mindset Are You Using? Incremental Mindset – 10% Exponential Mindset – 10xExpand authority Expand influence

• Upgrade from transactional relationships to ORBITs– Ongoing Relationships Beyond Individual Transactions

• Starbucks and 3rd spaces• Diverse Computing

Which Mindset Are You Using? Incremental Mindset – 10% Exponential Mindset – 10xMake your numbers Grow your network

• Set the conditions for a network effect– Dominoes vs Ping pong balls– Think: many to many

• Uber uses a platform model– Unlimited drivers with cars matched to unlimited riders

• BitMED – free healthcare in exchange for health data

Which Mindset Are You Using? Incremental Mindset – 10% Exponential Mindset – 10xSet realistic goals Set ambitious goalsFollow the plan Follow the visionMinimize risk Maximize learningStandardize PersonalizeCentralize decision-making Empower decision-makingExpand authority Expand influenceMake your numbers Grow your network

7 Tenets In Practice• Anyone, anywhere, small or large problems• Solutions or ideas that follow

– 1 tenet is good– 2 tenets is excellent– 3 or more tenets is probably a winner!

• For supplemental materials go to SparkHumanity.com

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