Visual Resume: Exploring developers’ online contributions ...
Exploring The Visual Resume Ffld Library April 2012
description
Transcript of Exploring The Visual Resume Ffld Library April 2012
![Page 1: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/1.jpg)
Lynn Moore
Web Chief Community Officer
and Social Media Expert
![Page 2: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/2.jpg)
I am a senior internet marketing leader with more than 10 years of experience in online media strategy, production and implementation.
I build online communities that last.
Moore Marketing LLC
![Page 3: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/3.jpg)
Exploring the Visual Resume
• Personal Branding
• Prezi.com
• About.me
• DoYouBuzz.com
• Video Resumes
• SlideShare.com
• BrandYourself.com
Moore Marketing LLC
![Page 4: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/4.jpg)
Your Personal Brand
• Define your brand
• You’re already doing it
• Leverage who you are
• Be authentic
• Define your audience
• Differentiate yourself
• The 3 Cs
Moore Marketing LLC
![Page 5: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/5.jpg)
Long-term unemployed or not…
Position yourself by:
• taking a class or going back to school
• volunteering increases the candidate's marketability
• taking a temporary or contract assignment is advisable
• Two job search tactics that are vastly underutilized: follow-through and presenting customized ideas to your prospective employer
Click on image above to link to article
![Page 6: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/6.jpg)
Do a self-assessment of your top attributes.
• What 3 or 4 adjectives best describe the value you offer?
• What words do you use to define your personality?
– Collaborative, resourceful, flexible, forward-thinking, risk-taking, connected, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible, loyal...
Personal Branding: Define your brand
Moore Marketing LLC
![Page 7: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/7.jpg)
What are your core strengths or motivated skills?
• In what functions and responsibilities do you excel?
• What things are you the designated “go-to” person for?
• What would your company have a hard time replacing if you left suddenly? – Identifying problems, seeing the details, leading,
delegating, performing analysis, fact finding, crunching numbers, anticipating risk, motivating, mentoring, innovating, managing conflict, writing, listening, communicating…
Moore Marketing LLC
Personal Branding: You’re already doing it
![Page 8: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/8.jpg)
Get feedback from those who know you best – at work, at home, anywhere.
• The true measure of your brand is the reputation others hold of you in their hearts and minds.
– Notice how they introduce you to others. Ask them what your top brand attributes and core strengths are.
– How does your self-assessment match with their feedback?
Moore Marketing LLC
Personal Branding: Leverage who you are
![Page 9: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/9.jpg)
What are your values and passions?
• Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you.
– If the passions that drive you aren’t met, you probably won’t be happy.
Personal Branding: Be authentic
Moore Marketing LLC
![Page 10: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/10.jpg)
Who is your target audience?
• Determine where you want to fit in (industry and niche area of expertise).
– Learn what decision makers in that field are looking for when they’re vetting candidates.
– Find out where those decision makers hang out and what keywords will attract them, and then position yourself in front of them to capture their attention.
Personal Branding: Define your audience
Moore Marketing LLC
![Page 11: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/11.jpg)
Who is your competition in the marketplace and what differentiates you from them?
• Determine why decision makers should choose whatever you’re offering over the others offering similar value.
– What makes you the best choice?
– What makes you a good investment?
– What value will you bring that no one else will?
Personal Branding: Differentiate yourself
![Page 12: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/12.jpg)
The 3 Cs of personal branding:
• Clear – be clear about who you are and who you are not.
• Consistent – steadfastly express your brand across all communications vehicles.
• Constant – strong brands are always visible to their target audience.
Personal Branding: The 3 Cs
![Page 13: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/13.jpg)
What does your picture say?
Realtor, Short Sale Foreclosure Resource
Owner at Art+Works
Internet Sales at Greenwich BMW
Independent Associate at Viridian Energy
A Person Who Doesn’t Care
![Page 15: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/15.jpg)
About.me
It’s FREE! It’s creative! It’s SEO!
It comes with free business cards!
![Page 16: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/16.jpg)
About.me
Moore Marketing LLC
![Page 17: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/17.jpg)
About.me
Moore Marketing LLC
![Page 19: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/19.jpg)
Prezi.com
Moore Marketing LLC
Prezi presentations are built upon four basic elements: • Content (text, images,
videos, or PDF)
• Effects (zooming in, zooming out, going from point a to point b, varying the text size, etc.)
• Visual Enhancements (frames, arrows, lines, and a marker)
• Paths (the flow of the presentation)
![Page 22: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/22.jpg)
DoYouBuzz .com
Advantages
• Personalized URL
• Includes video option
• Your name comes up in search
• Automatically creates a PDF version of your resume
• Easily shareable on Linked In and Facebook
Moore Marketing LLC
![Page 23: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/23.jpg)
DoYouBuzz .com
Moore Marketing LLC
![Page 24: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/24.jpg)
1. Make sure it’s appropriate
• Don’t just create a video resume because you can, create one because it’s relevant to the job you want to do.
5 Video Resume Tips
Moore Marketing LLC
![Page 25: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/25.jpg)
Professionally Made Video (?)
Click on image above to link to video
![Page 26: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/26.jpg)
2. Don’t Just Read Your Resume
• The whole point of a video presentation is to offer a potential employer greater insight into you than a traditional resume can.
5 Video Resume Tips
Moore Marketing LLC
![Page 27: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/27.jpg)
Professionally Made Video
Moore Marketing LLC
Click on image above to link to video
![Page 28: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/28.jpg)
3. Keep it Short
Keep your video resume short: a one-minute mark is ideal but within two minutes is fine.
5 Video Resume Tips
Moore Marketing LLC
![Page 29: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/29.jpg)
Professionally Made Video
Moore Marketing LLC
Click on image above to link to video
![Page 30: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/30.jpg)
4. Don’t Be Afraid to Be Creative
– If you’re opting for a video resume, then go the all the way and make it spectacular.
– Be creative, whether that’s with the concept of your pitch, use of humor, clever production values or brilliant editing.
5 Video Resume Tips
Moore Marketing LLC
![Page 31: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/31.jpg)
5. Make Sure It Passes the Share Test – As with all online life, don’t put content out
there that you wouldn’t be prepared to see go viral.
– It’s unlikely your video resume will become an overnight Internet sensation, but imagining that scenario is a good test to make sure you could cope if it did.
5 Video Resume Tips
Moore Marketing LLC
![Page 32: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/32.jpg)
SlideShare.com
Moore Marketing LLC
Click on any image above to view these Slide Share presentations.
![Page 33: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/33.jpg)
LinkedIn Job Seeker
Moore Marketing LLC
![Page 34: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/34.jpg)
BrandYourself.com
Moore Marketing LLC
Free, simple and easy to use. The more you have to link to it, the better the results.
Creates a short profile that uploads from your LinkedIn.
![Page 35: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/35.jpg)
BrandYourself.com
![Page 36: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/36.jpg)
Moore Marketing LLC
DoYouBuzz.com
SlideShare.com
BrandYourself.com
About .me
![Page 37: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/37.jpg)
Thank You
I would love to hear from you. Please contact me and let me know your thoughts.
http://www.MooreMarketingOnline.com
http://www.linkedin.com/in/mooremarketingonline https://www.facebook.com/MooreMarketingLLC
C 203 610 1934
![Page 38: Exploring The Visual Resume Ffld Library April 2012](https://reader033.fdocuments.in/reader033/viewer/2022042813/54bfe5924a795936338b456d/html5/thumbnails/38.jpg)
Resources
Job Lead Websites • http://jobsearch.about.com/od/t
opjobsdb/a/bestsites.htm
Articles • http://blogs.hbr.org/hmu/2011/1
2/boost-your-career-with-social.html
• http://socialtimes.com/online-resume-doyoubuzz_b23881
More about video resumes • http://mashable.com/2011/01/1
7/tips-video-resumes/
Sites mentioned
• http://slidesha.re/IZdHTD
• Doyoubuzz.com
• About.me
• Brandyourself.com
• Prezi.com
C 203 610 1934