Exploring Marketing Education

Lesson 2

7 Functions of Marketing

• Financing • Information Management • Distribution• Product Management• Pricing• Promotion• Selling

Power Point Activity

Students will create a spoke shaped graphic organizer for the functions with the title “Marketing Functions” in the center and a function at the end of each spoke

Marketing

Selling

InformationManagement

Distribution

FinancingPricing

Promotion

ProductManagement

Financing Function of MarketingHow will you get the money to start designing and making your product

Information ManagementYou will gather the information you need

to see if your idea will sell and how to make it better

Distribution FunctionThis is simply how your product will be delivered to the public or businesses

selling your item.

Product ManagementYour product will need to keep improving to keep up with current fads and tastes.

Pricing Function Are you charging a fair price? Do you need

to put your item on sale? Is your price competitive with similar items?

PromotionEvaluating your ways of advertising

Selling Function of MarketingWhat methods are working best for your

product?

Functions of Marketing Assignment 2

• Students will use the internet to choose one of the functions of marketing. Find a job in this function and copy and paste the the job description into a word document. They will write a report that describes the job and lists the qualifications. In their report, students need to explain why they would or would not like the job. Students may use the following Web sites to help them locate information about jobs: (www.monster.com; www.ajb.dni.us; http://www.gcic.peachnet.edu; www.careercruising.com; www.careervoyages.gov; www.dol.gov, and http://www.acinet.org/acinet/).

Use Microsoft Word for this Assignment