Exploring Entrepreneurship and Economics

Search for the Entrepreneur

Exploring Entrepreneurshipand Economics

Cynthia L. Greene

GreeneSfE_t_053872935X 3/6/06 9:35 AM

Exploring Entrepreneurship and Economics Search for the Entrepreneur

Cynthia L. Greene

VP/Editorial Director Jack W. Calhoun

VP/Editor-in-Chief Karen Schmohe

Executive Editor Eve Lewis

Project Manager Enid Nagel

Marketing Manager Michael Cloran

Marketing Coordinator Linda Kuper

Production Manager Patricia Matthews Boies

Ancillary Coordinator Kelly Resch

Manufacturing Coordinator Kevin Kluck

Editorial Assistant Linda Watkins

Art Director Tippy McIntosh

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To the Student

The activities in Search for the Entrepreneur will acquaint you with the careers of many successful entrepreneurs. These activities also will help you develop your research, writing, presentation, and Internet skills. Most importantly, completing the activities in Search for the Entrepreneur will help you familiarize yourself with Gale’s Biography Resource Center available in your school library. The Biography Resource Center database contains nearly 414,000 biographies on more than 320,000 people from around the world and throughout history. Your librarian or teacher will give you the URL and password information needed to access the database.

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Contents Activity 1......................................................................................................... 1 Activity 2......................................................................................................... 2 Activity 3......................................................................................................... 3 Activity 4......................................................................................................... 4 Activity 5......................................................................................................... 5 Activity 6......................................................................................................... 6 Activity 7......................................................................................................... 7 Activity 8......................................................................................................... 8 Activity 9........................................................................................................ 9 Activity 10..................................................................................................... 10 Activity 11..................................................................................................... 11 Activity 12..................................................................................................... 12 Activity 13..................................................................................................... 13 Activity 14..................................................................................................... 14 Activity 15..................................................................................................... 15 Activity 16..................................................................................................... 16 Activity 17..................................................................................................... 17 Activity 18..................................................................................................... 18 Activity 19..................................................................................................... 19 Activity 20..................................................................................................... 20 Activity 21..................................................................................................... 21 Activity 22..................................................................................................... 22 Activity 23..................................................................................................... 23 Activity 24..................................................................................................... 24 Activity 25..................................................................................................... 25 Activity 26..................................................................................................... 26 Activity 27..................................................................................................... 27 Activity 28..................................................................................................... 28

iv Search for the Entrepreneur © Thomson/South-Western Publishing

STUDENT _______________________________________ CLASS _______________________ DATE _________

Search for the Entrepreneur Activity 1

Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, click View Occupational Terms. From the Occupational List alphabet, click on the letter E. When the occupations appear, click on the word Entrepreneur. From the Gender search box choose Female. Go to the Birth Place search box and type in Albuquerque. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. Whom does your search produce? 2. In what year was she born? 3. What was her major in college? 4. Why didn’t she enter into this field? 5. How did she discover that she liked the construction business? 6. How did she obtain the money to start her multi-million dollar business? 7. How does this entrepreneur’s life and career reflect the American Dream?

Search for the Entrepreneur © Thomson/South-Western Publishing 1


Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, click View Occupational Terms. From the Occupational List alphabet, click on the letter E. When the occupations appear, click on the word Entrepreneur. Then click on page 5. Scroll down and click on Ben and Jerry (American businessperson). Click on the first article. Read the article and then answer the questions. 1. What are the full names of Ben and Jerry? 2. Where did these two entrepreneurs meet? 3. After college, what course did the two take together that helped them start their business, and

how much did it cost? 4. How are Ben and Jerry’s “Sixties-era personal values—the ideas of tolerance, of giving back

to the community, and respect for the individual” reflected in their business? 5. By 1986 what was the amount of annual sales of Ben and Jerry’s Ice Cream? 6. What did the company do for a homeless shelter in Harlem? 7. Name at least two entrepreneurial skills that Ben and Jerry have.

2 Search for the Entrepreneur © Thomson/South-Western Publishing



Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box, type in Eugene Hoffman, Jr. In the Occupation search box, type in Entrepreneur. In the Gender search box, choose Male. In the Birth Year search box, type in 1975. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. How old was Eugene Hoffman when he made his mark in the high-tech business of digital

music? 2. What business did Hoffman co-found, and what was it originally called? 3. What product does this business sell? 4. How did Hoffman win his scholarship to the University of North Carolina at Chapel Hill? 5. How did experiences in Hoffman’s youth help him as an entrepreneur? 6. When did Hoffman start his first business venture? 7. What two interests did Hoffman combine to create his business?



Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box, type in Barbara El Wilson. In the Occupation search box, type in Entrepreneur. In the Ethnicity search box, click African American. In the Gender search box, choose Female. In the Birth Year search box, type in 1959. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. What company did Barbara El Wilson start? 2. Besides being an entrepreneur, what else does Barbara El Wilson do? 3. What are some of the shades of color that the Sugarfoots dolls come in? Why do you think

she chose those shades? 4. What was Wilson’s mother’s advice to her when Wilson was young? Do you think this is

good advice? Why or why not? 5. What did Wilson’s uncle teach her about communicating with others? Why do you think this

advice was helpful? 6. How did Wilson first start selling her dolls? In your opinion, why was this strategy

successful?




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box, type in Wendy Kopp. In the Occupation search box, type in Entrepreneur. In the Nationality search box, click American. In the Gender search box, choose Female. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. What organization did Wendy Kopp found when she was a senior in college? 2. Explain this educational program. 3. How did Kopp go about funding her idea? 4. Was her fundraising successful? How much did she collect in just over a year? 5. What does Kopp say about the amount of funds available for people who have good ideas? 6. Why do you think that Kopp was successful?



Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box, mark start of last name and type in Dub. In the Occupation search box, type in Entrepreneur. In the Nationality search box, click American. In the Gender search box, choose Female. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. Whom does your search produce? 2. What job title does she have, and what did she co-develop? 3. How well did her invention sell? 4. For whom does this entrepreneur want to be a role model? 5. She realized that new and cutting-edge products often come from smaller independent

companies rather than from large corporations. Why do you think this is so? 6. What does this entrepreneur say about the opportunity for women in the high-technology

business environment?




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box, type in Sarah Spencer Washington. In the Occupation search box, type in Entrepreneur. In the Ethnicity search box, click African American. In the Gender search box, choose Female. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. What business did Washington found in 1913? 2. What new business did this lead her to create? 3. How many agents did Washington have throughout the United States? 4. What causes did Washington support with her earnings? 5. Through their association with the Apex System, what were black women across the nation

able to accomplish? 6. How do you think her education in chemistry helped Washington in her entrepreneurial

efforts? 7. Why did Washington choose not to use machinery in her production processes during the

Great Depression? What does this say about her attitude toward her employees?



Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box, type in Arthur Murray. In the Gender search box, choose Male. Click SEARCH. From the list of Murray’s articles, click on American Teacher. Read the article and then answer the questions. 1. Would you consider Murray an entrepreneur? Why or why not? 2. After Murray taught ballroom dancing for many years, what mail-order idea did he market? 3. What made the Arthur Murray Correspondence School of Dancing so successful? 4. What type of business organization did Murray create that made him millions of dollars? 5. What trade practices of the Murray Studios prompted the Federal Trade Commission (FTC)

to investigate? Do you think the FTC’s concerns were justified? Why or why not? 6. How do you think Murray’s character and health as a young man influenced his success?




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box, type in Shai and mark start of last name. In the Occupation search box, type in Entrepreneur. In the Nationality search box, click American. In the Gender search box, choose Male. Click SEARCH. Click on the article. Read the article and then answer the questions. 1. Whom does your search produce? 2. What company did this entrepreneur co-found? 3. How did this person get started in the food industry? 4. The article says Au Bon Pain “went public” in 1991. What does this mean? 5. According to the article, Au Bon Pain’s “service was erratic because of high employee

turnover.” Why do you think high employee turnover leads to erratic service? 6. Why does Panera Bread put its stores in suburban and regional malls rather than in

downtown locations? 7. What trend did this entrepreneur observe about his customers that led to his success?



Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box, type in Howard Schultz. In the Occupation search box, type in Entrepreneur. In the Nationality search box, click American. In the Gender search box, choose Male. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. Where did Howard Schultz grow up? 2. What company did Howard Schultz buy? What was the company named for? 3. What inspired Schultz to take the small Seattle coffee company and make it a national trend? 4. What are some of the company’s unconventional employment policies? How have these

policies helped the business? 5. What type of advertising does Starbucks mainly rely upon? Why do you think this is

effective? 6. Do you think Starbucks’ growth can continue indefinitely? Why or why not?




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box type in William Rosenberg. In the Occupation search box, type in Entrepreneur. In the Nationality search box, click American. Click SEARCH. In the Gender search box, choose Male. Choose the first article and click on it. Read the article and then answer the questions. 1. What was Rosenberg’s first job, and how much did it pay? 2. What was Rosenberg’s first entrepreneurial effort as a young boy? How much did he make

on his first day? 3. What made up 40 percent of Rosenberg’s sales from the Industrial Luncheon Service? 4. What did Rosenberg do with this knowledge? 5. In 1950 he changed the name of the shop. What was the new name? 6. How did Rosenberg raise funds for faster growth in 1955? 7. Explain Rosenberg’s contribution to the franchise industry.



Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box type in Howroyd. In the Occupation search box, type in Entrepreneur. In the Nationality search box, click American. In the Ethnicity search box, choose African American. In the Gender search box, choose Female. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. What is the source for this article? 2. What is the full name of the person your search produced? 3. How did Howroyd’s experience at Billboard magazine influence her decision to start her

company? 4. What were Howroyd’s assets when she began her business? 5. What was the revenue of ACT*1 Personnel Services in 2003? 6. What related businesses has Howroyd begun? 7. Who were Howroyd’s role models?




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box type in Phil Knight. In the Nationality search box, click American. In the Gender search box, choose Male. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. In what high school sport did Knight excel? 2. What did he study in college? 3. Where did he come up with his idea to make and market sports shoes, and why did he choose

this idea? 4. Where did he find his inspiration for the name Nike? 5. How did Onitsuka, the Japanese shoe factory that manufactured the Tiger shoe, betray

Knight? What did Knight do in response? 6. What was unethical about the business practices Nike used in its factories in Asia?



Directions: Read the information below. From the clues given, find this entrepreneur on the Biography Resource Center database. Choose the first article and click on it. Read the article and then answer the questions. _____________ co-founded SEVEN in May of 2000. He is an Asian American who was born in Houston, Texas, on February 6, 1971. He is known as a “serial entrepreneur” and had been instrumental in the success of five start-up companies already. By 2004, it looked like SEVEN would prove to be no exception in his winning streak. 1. Who is the entrepreneur? 2. What is the business SEVEN? 3. Where did this person begin his business career? 4. What does this person look for when he hires someone to work for him? 5. Why does the article refer to him as a “serial entrepreneur”? 6. What award did he receive in the year 2002? 7. What advice does he have for other entrepreneurs?




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Occupation search box, type in Entrepreneur. In the Nationality search box, choose American. In the Ethnicity search box, click Asian American. In the Gender search box, choose Female. In the Birth Year search box, click is after and type in 1949. Click SEARCH. 1. Who are the two Asian-American women listed from your search? 2. What type of businesses are these women involved in? 3. Choose one of the women featured. On a separate sheet of paper, write a one-page biography

of her life from the information given in the database articles. In your biography, be sure to include why you would consider this woman to be an entrepreneur.



Directions: To become familiar with the sources the Biography Resource Center uses, go to the Biography Resource Center database and click Advanced Search under Other Searches. Click View List of Sources. Then click Biographical Reference Sources. 1. When the list of sources appears, write down at least five names of journals, periodicals, or

magazines that the Biography Resource Center uses for its biographies. Choose the five sources that most interest you.

2. From the list of sources, write down the description of Authors and Artists for Young Adults. 3. What source on the list focuses on the lives of musicians? 4. What is the subject matter of World Eras, Vol. 4? 5. From the list of sources, write down the description of Sports Stars. 6. What is the topic of the St. James Guide to Horror, Ghost & Gothic Writers? 7. Explain how the sources on this list would be helpful to you in your other classes.




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box type in Master P. In the Occupation search box, type in Entrepreneur. Choose the first article and click on it. Read the article and then answer the questions. 1. Though Master P is a musician, why does he say, “I’m not just your everyday rapper; I’m an

entrepreneur”? 2. Where did Master P grow up? 3. What was his first business? 4. Where did he take his business courses? 5. From what location did he sell his first album, The Ghetto’s Tryin’ to Kill Me? 6. What is his advice for people who want to break into the music industry? 7. What charities does the Master P Foundation support in Baton Rouge?



Directions: Go to the Biography Resource Center home page, and note the Spotlight On... feature on the right of the screen. 1. Who is featured in Spotlight On... today? 2. What is this person’s contribution to history? 3. Imagine you are a writer for the Biography Resource Center database, and you have been

asked to write a Spotlight On... feature about a current famous person. Research your person in the Biography Resource Center database. Do a Biographical Facts Search with the person’s name. After you have read several articles on the person, write the home page introduction for the Spotlight On... feature below.

4. Why do you think this person would be an excellent candidate to be profiled in the Spotlight

On... feature?




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box type in Paul Allen. In the Occupation search box, type in Entrepreneur. In the Nationality search box, click American. In the Gender search box, choose Male. In the Birth Year search box, type 1953. Click SEARCH. Choose the first article and click on it. Read the article and then answer the questions. 1. What company did Allen co-found in 1975? 2. Who was his partner? 3. In what part of the business was Allen instrumental? 4. What happened to Allen in 1982 that caused him to leave the company? 5. What two things besides computers is Allen passionate about? 6. How has he combined the love of these two things with his entrepreneurial spirit? 7. What does he want people to realize from his Experience Music Project?



Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Occupation search box, type in Entrepreneur. In the Nationality search box, click American. In the Ethnicity search box, choose Hispanic American. In the Gender search box, choose Male. Click SEARCH. 1. What four names did your search produce? 2. Click on the third person listed and read the article. What is the person’s name, and with

what business did he begin his career as an entrepreneur? 3. What baseball team did he buy in 2003, and how much did he pay for it? 4. Choose one of the other Hispanic-American males listed. Read the person’s biography, and

then write a paragraph about this person’s life. Include why the person is considered an entrepreneur and the significant details of his life.




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Name search box, click last name begins with and type in Fields. Go down to the Gender search box and choose Female. In the Birth Year search box type in 1956. Choose the second article listed. 1. What is the name of this entrepreneur, and what product is she known for? 2. What did she call her first business venture, and where was it located? 3. What drives this person’s success? 4. Would you consider her to be a hands-on manager? Why or why not? (Use quotations from

the article in your answer.) 5. What does she look for in her employees? 6. What information does she not share with her store managers, and why does she keep it from

them? 7. What one word would you use to describe this entrepreneur?



Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Occupation search box, type in Entrepreneur. Go the Birth Place search box and type in the name of the city in which you were born—or the largest city near your birth place. Click SEARCH. 1. List up to four names that resulted from your search criteria. 2. Choose one of the entrepreneurs and read the article about this person’s life. Write the

person’s name below, and tell why your would consider them to be an entrepreneur. 3. Imagine that you have been asked to interview this entrepreneur. Write at least three

questions you would like to ask this person during your interview. (Base the questions on information given in the Biography Resource Center database.) The questions should pertain to their career and how they got started in their business.

4. Write the answers to your questions using information given on the Biography Resource

Center database. Use another sheet of paper, if necessary.




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Occupation search box, type in Entrepreneur. In the Nationality search box, choose British. In the Gender search box, choose Female. Click SEARCH. 1. How many women did you find with this search?

2. Choose the youngest person on this list. What is her name, and in what year was she born? 3. With what business did this woman make millions of dollars and her mark as an

entrepreneur? Describe her business. 4. Go back to the list of five British women. Click on the name of the woman born in 1942 and

read the article about her. What is her name, and what multi-million dollar company did she found?

5. She says her business is about two things. What are those two things? 6. The article states that she started her business “as a means of supporting her family and

promoting environmental and social responsibility.” What is your opinion of entrepreneurs using their businesses to promote environmental and social responsibility?



Directions: Go to the Biography Resource Center database. Click Biographical Facts Search under Other Searches. When the search form page opens, in the Occupation search box, type in Entrepreneur. In the Nationality search box, click a country of your choice. In the Gender search box, choose Any. Click SEARCH. If you don’t obtain results with your first country choice, continue to click on countries until your search is successful. Choose the name of the person you would like to read about. Read the article and then answer the questions. 1. What country did you choose? 2. How many entrepreneurs are listed from that country? 3. What is the name of the person you chose to read about? 4. Describe the business this entrepreneur created. 5. What challenges did this person face in business? 6. Why do you think the business was successful?




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search in the Other Searches section. When the search form page opens, in the Occupation search box, type in Entrepreneur. In the Ethnicity search box, choose Hispanic American. From the search results, choose three Hispanic entrepreneurs to read about. 1. Which three entrepreneurs did you choose? Read and take notes on one article for each

entrepreneur. 2. Name at least two things that these Hispanic entrepreneurs shared in their journey to success. 3. What skills do these entrepreneurs possess? 4. Recent studies have shown that there has been a rise in new businesses started by minority

entrepreneurs. Why do you think this is? 5. Imagine you have been asked by your school board to design a program to help minority

students succeed as entrepreneurs. Give suggestions for designing an after-school program for minority students to show them the opportunities that exist for minority entrepreneurs.



Directions: Read the information below. From the clues given, find this entrepreneur on the Biography Resource Center database. Read the article and then answer the questions. “More than a decade ago, the French entrepreneur ___________ co-founded Gemplus, which has since become the world's leading supplier of smartcards. Smartcards are plastic cards that contain microchips that allow the card to be used for different tasks, and are now being used in bank terminals, highway toll machines and pay TV systems. As smartcard uses have swelled, so have Gemplus's sales, reaching $817 million in 1999, when Gemplus produced 900 million cards. Because of his success, ___________ was named an innovator in Business Week magazine's Stars of Europe edition.” 1. What clues are given in this passage that you can use to search for this person? 2. How many people result from your search with this criteria? 3. Of the people listed, how many are entrepreneurs? Name them. 4. Choose the first article and read it. Is this the person described? 5. Where did this entrepreneur learn about managing a business? Why does he say that you

don’t necessarily have to be the strongest to be the most successful? 6. According to this entrepreneur, what benefit to consumers do smartcards have over bank

cards?




Directions: Go to the Biography Resource Center database. Click Biographical Facts Search in the Other Searches section. When the search form page opens, go to the Occupation search box and type in Entrepreneur. For the other search boxes, you choose the criteria. Whatever criteria you choose, you must produce at least three entrepreneurs to research. You will need additional paper for this activity. 1. What criteria did you use to search for the entrepreneurs? 2. Name at least three entrepreneurs your search produced. 3. Read the articles for each entrepreneur. Describe their business ventures. 4. Research each of the three entrepreneurs individually on the Internet and record the

information you find. Be sure to look for the following information: Is the entrepreneur still involved in the business? Has the business changed? If so, how?

5. If the companies are still in business, how well are they competing in today’s market? If the

businesses are from the past, how has this type of business changed from the past to the present?

6. From these three examples, what have you learned about how businesses evolve?



Directions: You have been asked to organize a career fair for your school. You must invite at least five entrepreneurs to come to your school to discuss their careers. In order to generate a list of names, think about the products that you like and use, or places you enjoy such as restaurants or amusement parks. Make a list of these products or places and then research them on the Internet to see who created them. In your Internet research, be sure to gather as much information as you can to use as search criteria including nationality, ethnicity, gender, birth year, death year, birth place, and death place. Search for each person using the Biography Resource Center database. Then answer these questions. 1. List the names of the individuals you have chosen along with their businesses. 2. What are some of the products, or places, these individuals created? 3. Why would students be interested in hearing these people speak at your career fair? 4. After you have gathered this information, write a mock letter to your principal explaining

who you have chosen for your career fair and why you have chosen them. Refer to their biographies for specific examples of why students would be interested in hearing these people speak. Use a separate sheet of paper for your letter.


Exploring Entrepreneurship and Economics

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