Exploring Creativity

Ralph Rollins Sept 05

Exploring Exploring CreativityCreativity

Creativity & Personal Creativity & Personal DevelopmentDevelopment


This SessionThis Session• Creativity is?Creativity is?• Do we need it Do we need it

(creativity)?(creativity)?• Do organisations Do organisations

need to be creative?need to be creative?• How do we create?How do we create?• How can How can

organisations organisations become creative ?become creative ?


Creativity is?Creativity is?If you had to describe creativity:If you had to describe creativity:

How would you do it? How would you do it? What would you say it is?What would you say it is?

In groups of 3-4 members spend 10-In groups of 3-4 members spend 10-15 minutes to come up with your 15 minutes to come up with your

agreed understanding of what agreed understanding of what creativity is.creativity is.


CreativityCreativity

Suggests Suggests that: Creativity is that: Creativity is marked by the ability or power to marked by the ability or power to create, to bring into existence, to create, to bring into existence, to invest with a new form, to invest with a new form, to produce through imaginative produce through imaginative skill, to make or bring into skill, to make or bring into existence something new.existence something new.

Webster's Webster's DictionarDictionaryy



• Carl Rodgers (psychologist and writer) -- Carl Rodgers (psychologist and writer) -- The emergence of a novel, relational The emergence of a novel, relational product, growing out of the uniqueness of product, growing out of the uniqueness of the individual.the individual.

• Henry MillerHenry Miller (writer) -- The occurrence of (writer) -- The occurrence of a composition which is both new and a composition which is both new and valuable.valuable.

• John HaefeleJohn Haefele (Entrepreneur) -- The ability (Entrepreneur) -- The ability to make new combinations of social worth.to make new combinations of social worth.

• Newell, Simon, & Shaw (LNewell, Simon, & Shaw (Logic theorists)ogic theorists) -- A special class of problem solving -- A special class of problem solving characterised by novelty.characterised by novelty.


CreativityCreativity• H. H. FoxH. H. Fox (scientist) -- Any thinking process (scientist) -- Any thinking process

in which original patterns are formed and in which original patterns are formed and expressed.expressed.

• E. Paul TorranceE. Paul Torrance (educator, academic, (educator, academic, creativity investigator) --Fluency , flexibility, creativity investigator) --Fluency , flexibility, originality, and sometimes elaboration.originality, and sometimes elaboration.

• Rollo May (writer, philosopher) - Rollo May (writer, philosopher) - Creativity Creativity is the process of bringing something new is the process of bringing something new into being...into being...

• Roger von Oech -Roger von Oech - Creative thinking involves Creative thinking involves imagining familiar things in a new light, imagining familiar things in a new light, digging below the surface to find previously digging below the surface to find previously undetected patterns, and finding undetected patterns, and finding connections among unrelated phenomenaconnections among unrelated phenomena


From these thoughts, other writings From these thoughts, other writings and your own experience you can and your own experience you can make your own mind up about what make your own mind up about what creativity and the creative process creativity and the creative process are.are.

I like Henry Miller's idea of I like Henry Miller's idea of something something new new and and useful useful being the being the product of creativity.product of creativity.


But, is But, is somethinsomethin

g new g new good good

enough?enough?


Creativity & Managing Creativity & Managing OrganisationsOrganisations

What is it about What is it about the world today, the world today, and probably and probably into the future, into the future, that is making that is making creativity the creativity the focus of so focus of so much attention?much attention?



Again in your groups, produce a Again in your groups, produce a list of reasons: why creativity is list of reasons: why creativity is a key activity that managers a key activity that managers should actively promote within should actively promote within organisations.organisations.



• Is creativity Is creativity something that something that naturally occurs naturally occurs within organisations?within organisations?

• Is creativity Is creativity something that can be something that can be organised?organised?

• Or is creativity an Or is creativity an individual experience?individual experience?



How might a How might a manager manager

successfully successfully promote promote

creativity?creativity?

Now we have an understanding of what Now we have an understanding of what creativity is, why it is important and creativity is, why it is important and maybe why creativity has not always maybe why creativity has not always been the main focus within been the main focus within organisations. organisations.

How would you do it if you were a How would you do it if you were a manager?manager?


Construction ProjectConstruction ProjectFirstly:Firstly:

Decide who from your Decide who from your group will be the group will be the Project Manager and Project Manager and who will to the Scribe.who will to the Scribe.

Then:Then:Read the project briefRead the project brief

&&Plan and execute the Plan and execute the project.project.

Remember :Remember :You need to keep a You need to keep a record of the process.record of the process.

Exploring Creativity

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Transcript of Exploring Creativity