Exploring A Heterogeneous And Fragmented Digital Ecosystem
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Exploring a heterogeneous and fragmented digital ecosystem: Mobile content
H.ShinDigital Media and Communication Lab
Mobile ecosystemanalog -> digital
Convergence
heterogenous, fragmented
mobile television and videomobile musicmobile gamemobile adultmobile personalizationmobile user-generated contentmobile publishingmobile advertisingmobile gambling
1. player2. structure of content busi-nesses3. circumstances
A first approach
creative content processed information
Although boundaries are not well defined
New categorization
adapted, repurposedoriginal, augmented
Activities
Creation /ProductionDelivery /Distribution /AccessUse /Consumption /Interaction
Business model
different origins and cultures of mobile market players.mobile & content
Business model
flexible, application-centric,user-determined configura-tions.
Business model
welled garden vs internet-like
The unexpected guest
device supplier and application providers’ new roles
The circumstances for mobile usage
Local and context-aware contentUser-created and user-generated content
Convergence
Conclusion
Module, Openness