Explore the most adventure treks to machu picchu green peru adventures
Explore the European Tourism Market Peru 2014 Final
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Transcript of Explore the European Tourism Market Peru 2014 Final
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Warm up
1. Name and posit ion within your company.
(please also introduce your collegues)
2. Descr ibe your product/company.
Three sentences max.
3. What do you expect from this workshop?
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Long Term Trends
Number of international tourist arrivalsworldwide expected to increase by 3.3% ayear until 2030
around 43 million more international touristarrivals every year
1.8 billion arrivals by 2030
Emerging economy destinations wi ll grow
fasterthan advanced economy destinations
trend continues
2014 2030:
Arrivals to emerging economies +4.4% a year
Arrivals to advanced economies +2.2% a year
Source: UNWTO
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Short Term Trends
Tourism has grown faster than the globaleconomy with a 5% increase in internationalexpenditures
3 4% growth forcasted 2014
Improving global economic outlook supportstravel and tourism!
In terms of different market segments, leisuretravel is clearly outgrowing business travel.
the volume of city trips has increased by 47%.
Growing demand for tailor-made trips / FIT.
increasing component business
sun & beach holidays grew only by 12%
Source: UNWTO
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Tourism in numbers
Who is the latestWorld Champion?
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The World Champion 2013: again China!
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Know your Market
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Know your Market
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Know your Market best Outbounders Performance 2013
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Favori te Travel Destinations Worldwide in 2012
Source: UNWTO
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Incoming Travellers to Peru 2013
Were are the 3163000 Peru visitors coming from?
57% South American, thereof 50% from Chile.
19% North America, thereof 75% from the United States.
16% Europe with Spain (23%), France (17%), Germany (13%), the UnitedKingdom (11%), Italy (10%), The Netherlands (5%), Switzerland (4%).
4% Asia, thereof 50% from Japan
2% Oceania and Central America
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Incoming Travellers to Peru 2013 from Europe
Ranking within Europe
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Question 1.
Which is the smallest country
in Europe?
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Answer 1.
Vatikan City
440 m2/ 832 people
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Question 2.
How long does it take to crossSwitzerland from east to west by
car?
4 hours
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Did you know?
18
We consider
driving for morethan 2 hours a
nightmare!!!
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Question 3.
Which flag is Island?
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Answer 3.
http://upload.wikimedia.org/wikipedia/commons/c/ce/Flag_of_Iceland.svg -
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Question 4.
How much chocolate did theSwiss eat in 2013?
2 kg
5 kg12 kg
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Answer 4.
12 kg per person in 2013
- 2,2 %
61 % of Swiss chocolate isexported
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Question 5.
Which countries belong to UK?
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Answer 5.
http://upload.wikimedia.org/wikipedia/commons/f/f2/United_Kingdom_labelled_map7.png -
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Question 6.
Which are the top 3 tour
operators in Germany?
Answer 3
TUI, DER
Touristik, FTI
Anwser 1
TUI, DERTouristik,Thomas Cook
Answer 2TUI,SchauinslandReisen,Thomas Cook
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Answer 6. The Sales of the largest German Tour Operators.
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German Tourism Market: Some Facts & Figures.
German tourism industry growing sector key industry 10% of the GDP
70.7 million vacation trips in 2013 of which more than 40% were packagetours or module based tours organized by tour operators or travel agencies
85% of package tours still booked in travel agencies
About10`000 travel agencies in Germany one of the highestconcentrations of travel agencies worldwide
More than 2`500 tour operators, mostly medium-sized and some bigcompanies
54.8 mil lion travellers
78 % of the Germans travel
Source: DRV Deutscher ReiseVerband 2013
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The Typical German.
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The Typical German.
the more thebetter
hard-working
not diplomatic
efficient
target-orientated
distant
love to discuss
everything
quantity vs.quality
businessorientated
love to talk aboutproblems
hierarchyorientated
direct
truth-loving
communicative
extroverted
Know exactlywhat they want
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The Typical British
Copyright Osec 2008. Alle Rechte vorbehalten.
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The Typical Brit
miserabledancers
hard-working
diplomatic
efficient
stiff
distant
hate to talk about
emotions
drink a lot
businessorientated
love to talk aboutthe weather
sarcasm
Not direct
dont complain
football
introverted
moaning
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UK Tourism Market: Some Facts & Figures.
British tourism stagnates
58.5 million vacation trips in 2013 of which more than 50% were packagetours or module based tours organized by tour operators or travel agencies
67% of package tours still booked in travel agencies
About5500 travel agencies
More than 900 tour operators, mostly medium-sized and some bigcompanies as Thomson and Thomas Cook
40.3 mil lion travellers
64 % of the British inhabitants travel
Source: eurostats 2014
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UK Tourism and German Market
Both target markets have strong associations for Latin America!
Germany: ARGE = Arbeitsgemeinschaft Latein Amerika
www.lateinamerika.org
Over 70 Members
Own booth at ITB
UK: LATA = Latin America Travel Assocationwww.lata.org
Over 100 Members
Own roadshows and events
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Why invest in the nordic countr ies
Nordic countries are the third largest outbound
travel market in Europe.
Nordic tourists spendmore than the average European tourist
Nordic tourists have 5-6 weeks holiday each year.
The level of income in the Nordic countries is generally
high and a record-high percentage of income is spent on travelling.
Nordic tourists are the best tourists in the world in terms
of adaptability to foreign cultures.
The Nordic Countries
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Challenges of the nordic countries
Travellers love to go to sun & beach destinations .
Nordic tourists tend to book all-Inclusive packages
Only 18% taylor made / FIT business
Lack of direct fligts.
Current market size for Peru of 2% of the total market.
Over 60% onl ine bookings.
The Nordic Countries
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Different communication channels
New sources of information
People want to interact
Less loyal customer
Hybrid consumers
Internet and mobile penetration grows
Change of Europes consumer behaviour
87% of all travel planning starts with Google!
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Online Distr ibution Channels
OTAs (Online Travel Agents) as priceline (booking.com, agoda, etc.)expedia, (hotels.com, venere, trivago, etc.) despegar, getaroom, etc.
Tripadvisor (expedia), zoover, holidaycheck and co customer review
pages linked to OTAs
Trip.me, Nezasa, Opentrips, Trekksoft
airbnb.com
Social Media Channels
MetaCrawler: kayak, comparhotelrates, exelentia, hotelscomined, etc.
Change of Europes distribution channels
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Travel Agencies versus Online Channels
Reasons to book in a travel agency:
Complexity of a booking
Shopping experience Personal contact (assistance before, during and after the trip)
Holiday counselling, Know-how, insider tips
Safety (payment, complaint, travel security)
Time saving - average time for a booking through the web: 8 hours!
Oversaturation from computer
Take the decision off the customer
Change of Europes distribution channels
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Global trends and how they affect tourism
The ten global consumer trends for the next five years
The search for value
A more cautious approach to credi t
People power
Multicultural consumerism
The fight against obesity
New attitudes towards growing old
Experience-based consumption
The rise of social conscience
The chemical backlash
Mobile cocooning
P di hift i T i
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Paradigmshift in Tourism
Corporate Design PowerPoint | 21.05.2014 | SWITZERLAND GLOBAL ENTERPRISE40
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The European Tourism Market
What is the European market looking for?
- New Experiences
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The European Tourism Market
New Experiences - Special Events - la Tomatina in Valencia
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The European Tourism Market
What is the European market looking for?
- New Experiences
- Interaction with Communties
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The European Tourism Market
Interaction with Communties
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The European Tourism Market
What is the European market looking for?
- New Experiences
- Interaction with Communties
- Off the beaten Track
- Experience Nature
- Cultural Encounter
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Cape Malay Cooking Tour in Cape Town.
The European Tourism Market
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Questions
Corporate Design PowerPoint | 21.05.2014 | SWITZERLAND GLOBAL ENTERPRISE
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