Explore Stem
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Transcript of Explore Stem
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Katy BillupsJamie BodineNatalie BrownMaddy MoffetChelsea StubbsJamie SuteraJane Turner
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Research Methods• Secondary research
• Space Camp survey
• Aerospace Engineering survey
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When did you choose your major?
Before College
Freshman Year
Sophomore Year
Junior Year
Senior Year
10
20
30
40
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What is your favorite part of your major?
Problem Solving
Future Careers
Challenging Financial Stability
Experiments Logic Computer Technology
Numbers Formulas
10
20
30
40
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Research Methods
• Engineering student focus group
• Observation at Douglas County Science Fair
• Ethnographic Observation:
- Great Plains Region Future City Competition
- KU Engineering Expo
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Challenges
• Other career paths are viewed as more appealing to America’s youth than STEM-related careers.
• The majority of American people think space is important, but are not willing to pay for it.
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SWOT Analysis
• A strategic planning method that is used to evaluate strengths, weaknesses, opportunities and threats of an organization.
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Strengths
• President Obama’s “Educate to Innovate” campaign
• Reputation of high-paid space industry careers
• Technology
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Weaknesses
• Hollywood portrayal of space
• Rigorous coursework
• People uninformed about space
• Space stereotype
• Other careers
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Opportunities
• President Obama’s budget redistribution
• Retiring the space shuttle fleet• Celebrity advocates
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Threats
• President Obama’s budget redistribution
• Lingering effects of “No Child Left Behind” act
• Funding
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Goals• To create awareness and to inspire young people to pursue STEM-related careers.
• To reach out to organizations with large audiences in order to increase support for an ongoing program of space exploration.
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Goal One
• To create awareness and to inspire young people to pursue STEM-related careers.
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Information Packet
Sent to the National Education Association (NEA)
Information packet includes:
• Fact sheet
• Backgrounder
• Letter
• Speaker’s Bureau brochure
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Speaker’s Bureau
• Skype conferencing • Brochure
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Rocket-Building Kits
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Rocket-Building Kits
Ingredients:
• Coca-Cola bottle
• Baking soda
• Vinegar
• Dowel rod
• Straw
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Four Major Cities
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Moon Day Carnival
• Boys and Girls Club
• Moonwalk
• Space simulator
• Games
• Prizes
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Moon Day Carnival• Banner Ad
• Information Packet
- News Releases
- Fliers
• Sign-in Sheet
• E-mail Blast
• Give-a-ways
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Moon Day Carnival
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Moon Day Carnival
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Moon Day Carnival
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Partnership with National Fraternity
• Fraternity members will prepare a presentation that recruits students to participate in STEM-related majors and careers.
• Fraternities located near the four major cities.
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Print Advertisement
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Television PSA
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Goal Two
• To reach out to organizations with large audiences in order to increase support for an ongoing program of space exploration.
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Stem-related Web site
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STEM Radio PSA
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Radio Program Preview
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SONIC® Mission to Space Camp Contest
• 12- to 14-year-olds submit entry video on YouTube
• Win trip to Space Academy in Huntsville, Ala.
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SONIC® Radio Advertisement
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Sticker For SONIC® Bags
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Budget Summary
Total: $103,279.50
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