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Transcript of Exploiting The Potential Of Blogs and Social Networks Introduction
A centre of expertise in digital information management
www.ukoln.ac.uk
Exploiting The Potential Of Blogs and Social Networks: Introduction
Brian KellyUKOLNUniversity of BathBath, [email protected]
UKOLN is supported by:
http://www.ukoln.ac.uk/web-focus/events/workshops/blogs-social-networks-2007/talks/introduction/http://www.ukoln.ac.uk/web-focus/events/workshops/blogs-social-networks-2007/talks/introduction/
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, social networks, etc. is permitted providing distractions to others is minimised.
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, social networks, etc. is permitted providing distractions to others is minimised.
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Resources bookmarked using 'blogs-social-networks-workshop-2007' tag
A centre of expertise in digital information management
www.ukoln.ac.uk
2
About This Workshop
About The WorkshopThe workshop will provide an opportunity to:
• Hear about approaches institutions are taking in the provision of or use of blogs & social networks.
• Discuss appropriate deployment strategies The workshop aims to help you to:
• Gain an understanding of blogs & social networks • Learn how they can support your institution’s
aims • Discuss the challenges in providing such services• Develop strategies for addressing these
challenges across a diversity of institutional requirements
A centre of expertise in digital information management
www.ukoln.ac.uk
3
About The Workshop Organiser
Workshop Chair: Brian Kelly• UK Web Focus: JISC and MLA
funded Web adviser to UK HE/FE & cultural heritage sectors
• Discovered the Web in Dec 1992 and promoted its use afterwards (to an initially sceptical community)
• Currently developing best practices for Web 2.0• Writes on the UK Web Focus Wordpress blog:
see <http://ukwebfocus.wordpress.com/>
UKOLN:• National centre of expertise in digital
information management• Located at the University of Bath
A centre of expertise in digital information management
www.ukoln.ac.uk
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About The Format
Plenary Talks:• Six plenary talks which set the context
(institutional case studies in morning; broader context in afternoon)
Discussion Groups:• Discussion groups in afternoon• Feedback from discussion groups (in Wiki)
Technologies:• WiFi network provided to support event• Please use responsibly (see AUP)
A centre of expertise in digital information management
www.ukoln.ac.uk
5
Workshop Wiki A Wiki is provided for reporting on discussion groups:
• Keeps a digital record (better than flip charts; more open than PowerPoint)
• Allows you to look at others notes
Note have one Wiki reporter per group. A reporter should have been selected in advance of the workshop.
Note have one Wiki reporter per group. A reporter should have been selected in advance of the workshop.
WetPaint Wiki provided:• For note-keeping in discussion groups • As a record for use after the event
A centre of expertise in digital information management
www.ukoln.ac.uk
6
Streaming Of TalksBeing Brave!
We intend to provide a live video stream of the plenary talks (using Web-based Veodia service).Being Foolhardy?!We intend to stream the live video into second Life.Second Life users will see (a) the speaker and (b) the slides
AcknowledgementsThanks to Andy Powell, Eduserv Foundations and Veodia for providing the streaming service
And to the remote users for their tolerance if it goes wrong
A centre of expertise in digital information management
www.ukoln.ac.uk
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About You
Which sector are you from:• IT Services • Library• E-Learning • Research• National role • Other public sector /
otherWhat technologies do you use on:
• Blogs (as author) • Read blogs• Facebook• Other social networks e.g. MySpace, Bebo, ...
Does your institution have a formal policy on:• Blogs • Social networks
A centre of expertise in digital information management
www.ukoln.ac.uk
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TimetableTime Session Speaker
10.15 Introduction Brian Kelly, UKOLN
10.30 Blogging In A Managed Environment Stephen Clarke, Birmingham
11.00 Leedsfeeds: a Blogging Service based on the Open Source Elgg Application
Melissa Highton, Leeds
11.30 Put Yourself Out There Alison Wildish, Edge Hill
12.00 The Student Perspective Tom Milburn, Bath
12.20 Lunch
13.20 Disruptive Technology and its Implications for University Information Services
David Harrison, Cardiff
13.50 The Hidden Dangers of Social Networks: You can log-on but you cannot hide
Stuart Lee, Oxford
14.20 Discussion Groups
15.15 Coffee
15.40 Report Back Chris Sexton & Paul Hollins
16.15 Finish
A centre of expertise in digital information management
www.ukoln.ac.uk
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What as a Blog / Social Network?
“A blog (a portmanteau of web log) is a Web site where entries are written in chronological order and commonly displayed in reverse chronological order. ”
“A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.”
Wikipedia
Wikipedia
A centre of expertise in digital information management
www.ukoln.ac.uk
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Blog Example
Blogs aren’t just for student e-portfolios! Chris Sexton (IT Services, Sheffield U.) set up a blog recentlyBlogs aren’t just for student e-portfolios! Chris Sexton (IT Services, Sheffield U.) set up a blog recently
A centre of expertise in digital information management
www.ukoln.ac.uk
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Facebook Example
Chris is also one of my Facebook friends
Notice what she is revealing about herself to her other Facebook friends
Image used with permission of Chris Sexton
A centre of expertise in digital information management
www.ukoln.ac.uk
12
Facebook Example
Chris is also one of my Facebook friends
Notice what she is revealing about herself to her other Facebook friends
What are the long term implications of such sharing
Image used with permission of Chris Sexton
A centre of expertise in digital information management
www.ukoln.ac.uk
13
A centre of expertise in digital information management
www.ukoln.ac.uk
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Challenging The Consensus
But:• We don’t take the photos; others do and add notes• We might say things about non-Facebook users• Isn’t there an argument for a non-intervention policy: “I don’t think
I’ve ever heard of a policy for what to do when you pass a peer / colleague / superior / lecturer / student in the street - why do we need one for online social behaviour?”
We’ve Turned Into Parents• “Don’t take photos of
yourself which may be embarrassing”
• “Don’t say anything that might embarrass you or might cause problems to future employers”
A centre of expertise in digital information management
www.ukoln.ac.uk
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Not Just Individuals
Warwick University’s MySpace pageWarwick University’s MySpace page
Aberdeen University’s Bebo pageAberdeen University’s Bebo page
Facebook recently announced that organisations (not just individuals) can have Facebook pages.Flurry of interest (and concerns) from UK HE:
• Must have one• One already exists
(squatters)• Successful student sites
exists (is this OK?)• Why are we doing this?
Who is the target audience? What are the resource implications, copyright implications, …?
UCLan had one of the first UK HE pages on Facebook
A centre of expertise in digital information management
www.ukoln.ac.uk
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What If They Won’t Come?But what if:
• Users don’t trust our organisations? • Staff & students feel freer to criticise
on commercial services• They prefer the disinterested
approaches of commercial providers
An OCLC report on “Sharing, Privacy and Trust In Our Networked World” argues along these lines:
• The social Web is not being build by augmenting traditional Web sites with new tools
• We should “open the library doors, invite mass participation and relax the rules”
• It will be messy, but “mass participation and a little chaos often create exciting venues for collaboration, creativity, community building and transformation ”
A centre of expertise in digital information management
www.ukoln.ac.uk
17
What’s Our Interests?
Why should institutions have an interest in blogs and social networks?
Enhance learning• They can enrich learning: e-learning portfolios,
collaborative learning, informal learning, …
Enhance research• They can enrich research: engagement with peers,
feedback, social support, …
Community benefits• Engagement & dissemination e.g. by support
departments (IT services, library, …)• Role of institutions in developing digital citizens
A centre of expertise in digital information management
www.ukoln.ac.uk
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What Are The Challenges?
Many challenges (real and imaginary):• The purpose(s) of the service• The resource implications• The deployment strategies (in-house vs external) • The evaluation and selection • The training and support• The legal issues: privacy, copyright, accessibility, …• The institutional concerns: reputation management,
sustainability, preservation, …• …
“I don't see the point in ISS running blogging servers unless we want to automatically create and populate groups based on modules. Why not just encourage people to sign up for an account with Wordpress? It's better than anything we could offer.” Nigel Bruce, ISS, Leeds Uni.
“I don't see the point in ISS running blogging servers unless we want to automatically create and populate groups based on modules. Why not just encourage people to sign up for an account with Wordpress? It's better than anything we could offer.” Nigel Bruce, ISS, Leeds Uni.
A centre of expertise in digital information management
www.ukoln.ac.uk
19
Developing Best PracticesUK Web Focus blog has regular posts related to these issues
UKOLN publishes briefing documents on Web 2.0 areas
These:• Have CC licence• Aimed at policy makers & support services
• Feedback welcome
A centre of expertise in digital information management
www.ukoln.ac.uk
20
Community Development
The workshop provides a forum:• To be informed by case studies illustrated
diversity of approaches being taken• To hear about the broader challenges to be
addressed which aims to lead to
• Agreement on the key issues which need to be addressed
• Identification of the key players who can support a community-wide approach to resolution of the issues (JISC, UCISA, UKOLN, JISC CETIS, JISC infoNet…?)
As well as providing an informative and enjoyable event for the participants
A centre of expertise in digital information management
www.ukoln.ac.uk
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Questions?
Any questions