Explaining the Impact of Twitter, Friendfeed and Social Media 2.0

Explaining the Impact of Twitter and Friendfeed

In the beginning, there were social networks

TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed

and blogs


Yes, blogs and social networks are Web 2.0


But online conversations are hard to maintain


Online conversations are hard to maintain

1. Too many social applications to track

List of social applications loadable into a Friendfeed profile


2. Too much time writing thoughtful comments on blogs



3. Conversations fill inboxes! Participants just can’t keep up




It’s hard to build relationships without real time conversation

1. Too many social applications to track

2. Too much time writing thoughtful comments on blogs

3. Conversations fill inboxes! Participants just can’t keep up

That’s why conferences, BarCamps and Tweetups are fun


They’re like pen pal parties - you meet your online network

http://rebarcamp.com/

http://ted.com/

http://www.inman.com/events/real-estate-connect-san-francisco-2008/bloggers-connect

F2F Casual Conversation Develops Real Relationships


You take videos

You take pictures

You become friends

This kind of conversation was missing from social media

http://retechsouth.com/

http://www.flickr.com/groups/renet/pool/

Then Twitter happened


At first, very few could “get” Twitter

Why would I care about this?

??

It’s called “microblogging”

But the crowds discovered utility


Everybody noticed how simply and elegantly Twitter broadcasts breaking news and ideas to a personal network

All these new Twitter applications appeared


Twittermania! 140+ Twitter tools

http://mashable.com/2008/05/24/14-more-twitter-tools/



http://twhirl.org/

http://summize.com/

http://twittervision.com/

http://www.hindustantimes.com/StoryPage/StoryPage.aspx?id=69e89bd8-4246-44c0-b91a-11d352145526&&Headline=Micro-blogging%2C+anyone%3F

http://tweetsmart.com/

And Twitter reached critical mass


Why the Twitter rush?


Simplicity

Just fill in the text box

Easier than blogging!

(140 characters max)



Simplicity

Just fill in the text box

Easier than blogging!

(140 characters max)

Time efficient

I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter.

Nick O’Neill, Social Times

http://feeds.feedburner.com/TransparentRealEstatewwwtransparentrecom



Conversational

Twitter is like IM, it’s casual, it’s personal, it’s instant gratification

Twitter fills the conversational void in social media


Social networks grow faster

It is better to think of [Twitter] as a café.

People keep coming, conversations are perpetually on, someone leaves, and someone else joins in. You chat with your friends and acquaintances regularly and every so often you also meet one of their friends. You join into their conversations and make new friends in the process…

Rajesh Lalwani, Hindustan Times

and more intimately

There are more intimate conversations being held on this next-generation chat room, and it’s filled with early adopters and those who are trying to reach them.

Jeremiah Owyang, Forrester Research Web Strategist




http://www.web-strategist.com/blog/2007/12/11/some-conversations-have-shifted-to-twitter/



Twitter is a Bridge for Online Networking


But it works best if you’re referenceable in the Social Media

Blog

You need more than one-sentence Tweets to fully describe and market

yourself


Micro-BloggingBookmarking

Social networks

SpecializedSocial networks

Reviews

Social media sites have variegated functions, members and missions

Unfortunately, there is no universal social network

?


Friendfeed tries to be the universal social media application


Social networks


Reviews

Friendfeed is this year’s Twittersays Techcrunch

Friendfeed aggregates everything one does on disparate social media applications and presents that activity as a « lifestream »

http://www.techcrunch.com/2008/03/14/friendfeed-is-this-years-twitter-but-why/




Why the Friendfeed rush?

Convenient

Eliminates need to check each social media application for updates


Why the Friendfeed rush?

Friendfeed functions like Twitter and conversations can be parsed into Rooms

ConversationalConvenient

It’s being called a “lifestream”


Friendfeed establishes a new personal transparency paradigm

You learn a lot about someone from their blog posts, Tweets

and recommendations


Friendfeed establishes a new kind of Real Time Resume

Friendfeed markets you dynamically and transparently - exactly the way your potential clients want to see you

Normal resumes, website biographies and LinkedIn profiles are static by comparison… they are 1.0

You are what you do online

Blogs still remains the focal point for your marketing


Social mediaAggregation

Blog


Traffic points to your blog


Social networks

Reviews

If you don’t have a blog, Friendfeed constructs your online presence automatically


Social mediaAggregation


Social networks


Reviews

How to Use Twitter and Friendfeed for Business Development


For Real Estate Professionals

Develop a Relevant Network• Invite your “physical” network to your social network• Promote community groups and locals to “follow”

your Tweets• Local Twitterers eventually find you via applications

like Twitterlocal.net• Create a Friendfeed “Room” for local followers

http://twitterlocal.net/

http://twitterlocal.net/



Example

Marketing on TwitterJay Thompson, Phoenix

Real Estate Guy

http://www.phoenixrealestateguy.com/marketing-on-twitter



For Real Estate Professionals

Tweet daily:• Real time market conditions - i.e. inventory, surprise

multiple offer situations• Reference timely local real estate articles• Upload pictures with Twitpic• Live Twitter real estate events - tours, open houses,

parties• Create a Friendfeed “Room” for local followers

http://twitpic.com/

http://twitpic.com/



3Oceans TwitterSan Francisco Bay Area

Example



Micro-blogging is being adopted by mass media

If you’re Twittering on your real estate markets, your local online publisher will

eventually “follow” your reports and broadcast them to their readership

Conclusions


Business needs to network

Conclusions


Business needs to network

Social media is accessible and reaching critical mass

Advice: Join social media one-at-a-time and don’t worry about active

participation. It will come naturally.


Your clients are online

Twitter and Friendfeed smooth the online networking process

Conclusions

SO CREATE YOUR ONLINE PRESENCE NOW

My Social Media


I invite you to my social media world

Thank you!

--Pat Kitano

Just click on the icon

http://twitter.com/pkitano

http://www.linkedin.com/pub/dir/patrick/kitano

http://friendfeed.com/pkitano

Recent Links


The Race to Social Network 2.0Inquistr

Join the Real Estate Twittersphere in 30 minutesTransparent Real Estate

How Social Media Helps Grow Your BlogRemarkablogger

Marketing on TwitterPhoenix Real Estate Guy

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