expertise - Marketo€¦ · Our customer’s success with marketing technology drives our rapid...
Transcript of expertise - Marketo€¦ · Our customer’s success with marketing technology drives our rapid...
expertiseDigital Pi Services and Capabilities Overview /
2 EXPERTISE: Digital Pi Services and Capabilities Overview / © 2017 Digital Pi, LLC. All rights reserved.
Marketing automation. Simplified. We’ve distilled the very best ideas drawn from thousands of hours of experience to establish a standard architecture that helps any company – from start-up to global enterprise – get the most from their marketing automation.
The Gold Standard. As marketing technologists, we knew there had to be a better way to infuse the experiences won through dozens of Marketo projects into a best-in-breed architecture, that we push ourselves to develop continuously.
Who we are
What we do
How we do it
Why it matters to our customers
working topics
3 EXPERTISE: Digital Pi Services and Capabilities Overview / © 2017 Digital Pi, LLC. All rights reserved.
Our customer’s success with marketing technology drives our rapid growth
100+ full deployments: Security, Healthcare, Biotechnology, Networking Hardware, Enterprise Software
30 employees and growing
“Top 10 Marketing Automation Solution Providers - 2016” – Marketing Tech Insights
Marketing Technology + Solutions
growth & sustainability
Ryan Vong, CEO, Digital Pi
“We help our clients define the business outcomes they want in clear language they can use with their peers, and then apply our knowledge of marketing technologies to help them achieve their goals. They quickly discover the benefits of leveraging the rich collective experience of our team to save time, reduce costs, and drive revenue.”
4 EXPERTISE: Digital Pi Services and Capabilities Overview / © 2017 Digital Pi, LLC. All rights reserved.
5 EXPERTISE: Digital Pi Services and Capabilities Overview / © 2017 Digital Pi, LLC. All rights reserved.
a few of our awesome clients
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the funnelThe foundation to understanding marketing performance
recycle
nurture
lead scoring
conversion
4% 20% 80% 25%
TOP OF FUNNEL BOTTOM OF FUNNEL
Anonymous/Known
Prospect Marketing qualified
Sales qualified
Opportunity/Won
MIDDLE OF FUNNEL
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the end-game
Creating a demand funnel
Forecasting demand: bottoms-up from programs to customers
The Digital Pi Demand Funnel
leadsprograms marketing funnel
customers revenue
15%
RAW
30% 60% 60% 30%
ENGAGED MQL SAL OPPORTUNITY CLOSED WON
CONVERSION FROM PRE VIOUS STAGE
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the team
Digital Pi’s team includes highly skilled, industry experts and marketing professionals who are experts of marketing automation and demand generation.
All members have previously served in a marketing capacity and responsible for driving marketing. Experience matters.
All members working on projects have a deep understanding of the demand and marketing functions. Understanding the context of projects matter.
All members of the team are passionate about their discipline. Attitude matters.
All members on projects are Marketo Certified Experts.
CORE TENANTS
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the Digital Piapproach
THE GOLD STANDARD.
Proven incredibly effective at dozens of companies like Brocade, Aerohive, FireEye and Snowflake to name a few, The Gold Standard always embodies
best-of-breed ideas that help Marketo users be the best they can be.
10 EXPERTISE: Digital Pi Services and Capabilities Overview / © 2017 Digital Pi, LLC. All rights reserved.
the gold standard
A framework to leverage the native capabilities of the Marketo platform, enabling a predictable approach to process, design and optimization of marketing automation.
It provides a rich set of metrics that helps marketers know which marketing tactics are working and which ones are not, while helping company executives validate strategic initiatives with trusted marketing data.
web analytics & CMS
data
foundation
automation platform
& applications
buyer journey
engagement m
ediums
• Lead Management• Sales Insight• Financial Management • Social Marketing• Revenue Cycle Analytics• Community
PARTNER APPS
ERP & Other Enterprise Apps
Customer Systems(CRM, E-Commerce,
Loyalty etc)
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the gold standard
The Digital Pi Gold Standard provides 12 foundational processes that are key to adopting marketing automation.
INTEGRATEDAll components are designed to operate together toward common purpose.
COMPLETEAll core functionality is included from design to implementation.
DOCUMENTEDEnable or support new people, departments, or new requirements better and faster. web analytics & CMS
data
foundation
automation platform
& applications
Confi
guratio
n
Data
M
anag
emen
t
Naming &
Organization
BehavioralDemographic
Firmo
Lead Lifecycle
CRM
Sales Insight
Cont
ent
Program
Templates
Reporting & Analytics
Source Attribution
Channel
Definitions
buyer journey
engagement m
ediums
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making adifference
Our full range of services is born from experience and iteration – what actually works for our clients, not just trends
or buzzwords. We focus on delivering tangible results and outcomes for our clients.
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Outcomes from a DPI Engagement
Clean Marketo Architecture; a small team can more effectively manage, execute and scale marketing
Reliable data that feeds actionable, meaningful marketing analytics tied to sales
Seamless integration and flow between sales and marketing data/business processes
Documented architecture
Capitalize on Digital Pi’s deep knowledge for best practices for sales and marketing
what you get
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Lead Lifecycle Reporting Sets Data-Driven Marketing Strategy at Availity
view case study
Simplified Marketing Operations Improves Measurement, Shortens Sales Cycle for Pepperdata
view case study
Lead Lifecycle Visibility Accelerates Sales Volume and Velocity for A10 Networks
view case study
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Get started. It’s easy as pi.Headquartered in the heart of Silicon Valley with employees located across the US & UK, we assist Marketo clients worldwide.
(844) [email protected]
work with us
Graham Aristide, Marketing Operations Manager, A10 Networks
“Digital Pi helped us on both an execution level and on a strategic level. They worked to set our foundation and establish fundamentals. We couldn’t have done it without them.”
U.S. HEADQUARTERS5201 Great America ParkwaySte. 320Santa Clara, CA 95054
U.K. OFFICEOmega Metrics Ltd.8 Lincoln’s Inn FieldsLondon WC2A 3BP
why digital pi?
Digital Pi helps companies deliver rapid, meaningful value from marketing automation. We believe that marketing automation is at the intersection of every facet of marketing from content strategy to messaging. With our relentless focus on connecting revenue to pipeline, Digital Pi brings together marketing strategy, processes, data and applications to make marketing automation work for your business.
844.887.2669 / DIGITALPI.COM5201 Great America Parkway, Ste. 320, Santa Clara, CA 95054/