Experimentcanvas
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Transcript of Experimentcanvas
If I [trigger] [my audience] via [touchpoint], then [behavior] appears in [data]
2. Receptive Audience- Key properties- Decision phase- Context
1. Desired Behavior- More…- Less…- Choose for…- Use…
5. Key Metrics
0. Facts- Data- Research- Expert Opinions- …
3. Touchpoint
4. Trigger (CTA) Created by Arjan Haring © The Control GroupBased on the BJ Fogg’s 8 Step Design Process, BJ is great!
