Experiential Retailing Environments:

Anthropologie, 2nd Street, Chuy’s & Babe’s Group 4:

Bianca KohandaniChristal AyatiLillian Klang

Estefani CastroJessica ZaigerAmelia WolfeEmma Lloyd

Cameron Peterson

SMHM 3950.001November 17, 2011

AnthropologieExterior -Wooden frame

surrounding store -Window display of

different colored tissues

- The outside of store has a strip of brick along trim looks like a path of a old street in Europe

-Large windows with grand displays and matching merchandise

Anthropologie Cont.Interior -Vintage wood floor throughout store -Coach near entrance that has dark

brown leather but cushion is an ethic print

-Wooden table with books on it -Along wall is dishware set up in

shelves resembles a kitchen -Coffee cups on hooks along wall

(Variety of colors) -Wooden rice paper canopy -Aprons hung along walls -Store split up like a house in of the

world with different accents from all over

-Mediterranean colors -The smell is sweet and tropical -Vintage feel -The lighting is dim but enough to

make it calm atmosphere

Babe’s Chicken Dinner HouseExterior -Bathrooms have his’n or her’n -Old car seats as benches with

seatbelts -Multicolored seating chair and an

array of different types of seating area

-Washing area outside of bathroom for hands

-Old farming equipment -Country music playing -Smell of country cooking -Mixed farming equipment -Old fire truck -Mesh of different old farms

collided together -Looked like a rundown farm and

looked like a bunch of junk laying about

Babe’s Chicken Dinner House Cont.Interior -Wide open rooms -Brown wooden

tables -Kitchen visible -Family style large

portions -Fireplace pebbled Country style

influence

2nd Street Exterior Local boutique on the

historic downtown square.

Gives consumers a boutique with a vintage styled atmosphere.

Exterior color scheme consists of earthy tones, and rustic features.

2nd Street Cont.Interior The atmosphere is very laid back

and the workers are not pushy at all.

The music is subtle and the store has an industrial and artsy feel to it, with darker warm colors on the wall.

This store stands out on the square next to the other boutiques because of the eco friendly branding and styles they use.

Chuy’s

Exterior Each individual Chuy’s

is in unique in its own way, but there are staples that are included in each restaurant. Such as, the Chuy’s logo, and their signature palm trees.

Very colorful, and vibrant luring customers in to the establishment.

Chuy’sInterior As a running theme

throughout each location you will find their signature pieces, such as: hand carved wooden fish, hubcaps hanging from the ceiling, uneven tile in funky colors, metal palm trees, colorful art, and a portrait of Elvis.

Also at each location and online you can find a wide variety of Chuy’s shirts for you to purchase

Experiential AspectsAnthropologie: Rather than just any ordinary shopping experience,

Anthropologie provides an experiential experience by providing a friendly atmosphere, warming scents that are appealing to the neuro-senses. They thrive on providing an eco-friendly culture, and their visual merchandising displays are all aesthetically cohesive and tie into their intended theme of nature.

Babe’s Chicken Dinner House: “Babe” is Mary Beth Vineyard’s nick name, and she was the

founding developer of their infamous home cooked recipes. The experiential aspects lure consumers in with their down to earth atmosphere, and through their theme of southern cooked meals. They also provide a sense of culture, and enable southerners to feel at home away from home. The wait staff also provides exceptionally friendly service, and keeps the consumers coming back again and again.

Experiential Retailing Implementation

University of North Texas Library Mall

Experiential Aspects Cont.2nd Street: With a tagline stating, “from urban to vintage on the square”,

you can tell they offer a different shopping experience unlike other high priced boutiques. They offer high quality vintage clothing at a reasonable price, which appeals to the market that typically shops at boutiques on the square. They also offer subtle music, which can be aesthetically pleasing to the ears, and live bands on certain nights of the week. Another big experiential aspect are the discounts offered for students that shop there. Their overall theme is apparent through their visual display of merchandise.

Chuy’s: From the minute you step into a Chuy’s you feel as if you are

in an exotic place. From the exterior right into the interior, you are in an establishment quite like no other. They portray a unique feeling as if you were in Mexico. Their experiential techniques evoke a sense of drama, and theatrical appeal.

Experiential Implementation @ UNT University of North Texas Monthly Visit @ UNT Night Name: Jazz Night in the Courtyard Proposal: University of North Texas offers a multitude

of programs to students. To capitalize on the Jazz, Merchandising, Hospitality, Art and Fashion Design programs and to promote everything that UNT has to offer.

Plan: To offer a monthly event on one Friday night of each

month Target market: to promote University of North Texas

at high schools and community colleges. Also, to any person interested in jazz music and a fun time.

Set up jazz band in courtyard to play university songs, and other things that the school is working on.

The school or music will have stands set up in providing information about the program

Experiential Implementation @ UNT The fashion design students and members of Merchandising

Inc. will create t-shirts. The merchandising students will sell t-shirts and offer

brochures about the fashion design and merchandising program

Hospitality will set up chairs in the courtyard and make food for the event

Specific times of the year, fashion students will have runway shows with their creations

Art department will create fliers and tickets All departments working at event will have representatives

there to explain what UNT schools have to offer.

Promotion: -Create tickets and sell them at school and online -Create flyers and place them in school s, local music stores,

and community colleges -Ask local Denton stores to place flyers in windows.

Works Cited ANTHROPOLOGIE. (n.d.). Retrieved from

http://www.urbn.com/profile/anthropologie.html

Welcome. (n.d.). Retrieved from http://www.babeschicken.com/

www.shopsecondstreet.com www.chuy’s.com