EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE...

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CONTACT: Ingrid Reisman Las Vegas Monorail Company Direct: 702.699.8219 I [email protected] All information provided herein is proprietary and confidential. EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas Convention Center Station areas. The Las Vegas Monorail: Carries more than 5 million passengers annually. Is visible daily to more than 40,000+ automobiles (taxis, cars, shuttles) in the Strip area. Is visible to approximately 10,000 hotel rooms. Has seven stations and platforms to showcase your brand. Has nine trains to create immersive mobile environments. Is a perfect addition to your client’s presence in Las Vegas! Las Vegas Monorail Customers: Are Las Vegas visitors - 97% of riders are visiting Las Vegas for business, pleasure or both. Have discretionary income – more than 25% have annual household income of over $100k; half earn over $75,000 Are educated – majority have college degrees. Are mobile – 45% of customers stay at a property not connected to the system. Fly to Las Vegas - 9 out of 10 travel to Las Vegas via air. 30% are International visitors. 30% are millenials. 19% are business travelers. Las Vegas Monorail Spending Habits: Total Gaming and Non-Gaming Expenditures: $1,594.26 (vs $988.95 non-monorail visitor) Total Non-Gaming Expenditures: $1,131.85 (vs $634.24 non-monorail visitor) Average Spent per Trip on Shopping: $263.67 (vs $136.85 non-monorail visitor) Average Spent per Trip on Entertainment/Show: $96.27 (vs $36.77 non-monorail visitor) Average Spent per Trip on Food/Drink: $387.93 (vs $263.93 non-monorail visitor)

Transcript of EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE...

Page 1: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

EXPERIENTIAL MARKETING & BRAND IMMERSION

Why your brand should BE HERE.Create fully immersive environments on Monorail stations, trains and LasVegas Convention Center Station areas.

The Las Vegas Monorail:• Carries more than 5 million passengers annually.• Is visible daily to more than 40,000+ automobiles (taxis, cars, shuttles) in the Strip area.• Is visible to approximately 10,000 hotel rooms.• Has seven stations and platforms to showcase your brand.• Has nine trains to create immersive mobile environments.• Is a perfect addition to your client’s presence in Las Vegas!

Las Vegas Monorail Customers:• Are Las Vegas visitors - 97% of riders are visiting Las Vegas for business, pleasure or both.• Have discretionary income – more than 25% have annual household income of over $100k;

half earn over $75,000• Are educated – majority have college degrees.• Are mobile – 45% of customers stay at a property not connected to the system.• Fly to Las Vegas - 9 out of 10 travel to Las Vegas via air.• 30% are International visitors.• 30% are millenials.• 19% are business travelers.

Las Vegas Monorail Spending Habits:• Total Gaming and Non-Gaming Expenditures: $1,594.26 (vs $988.95 non-monorail visitor)• Total Non-Gaming Expenditures: $1,131.85 (vs $634.24 non-monorail visitor)• Average Spent per Trip on Shopping: $263.67 (vs $136.85 non-monorail visitor)• Average Spent per Trip on Entertainment/Show: $96.27 (vs $36.77 non-monorail visitor)• Average Spent per Trip on Food/Drink: $387.93 (vs $263.93 non-monorail visitor)

Page 2: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

We invite you to visit our website:www.lvmonorail.com www.lvmonorail.com

3.9 MILES OF ADVERTISING OPPORTUNITY

Page 3: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

TRAIN WRAPS

Visible to:• 40k+ vehicles per day annualized, but

significantly more during conventions• All Las Vegas Convention Center attendees

Approximate Size of 50% wrap:5’ h x118’ w

Train Side Approximate Size:11’2.5” h x 118’ w

(Intel example to right)

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CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

TRAIN INTERIOR PRODUCTION

Train interiors are a creative way to fully immerse convention attendees in your client’s brand! (Can include train audio throughout Monorail system.)

Available Imaging Areas:(all four cars of one train)

• Floor• Wall and Door Interiors• Ceilings• Back panels• 24 Lightboxes available per train

Page 5: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

IN-TRAIN LIGHTBOXES & BACK PANELS

In-Train Overhead LightboxesApprox. Size per lightbox: 49’’ w x 11’’ h

6 Spots Per Car - 24 Per Train 216 Total

Back PanelApprox. Size: 110’’ w x 36’’ h

2 Spots Per Car – 8 Per Train 72 Total

Page 6: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

IN-TRAIN AUDIO

In-Train :30 Audio Spot

Plays in all trains in a designated location.(Client to provide finished spot in required format.)

In-Train Audio SpecificationsLength: :30Sample Rate: 44 kHz Performance: 16 bit, mono File Format: .wav or .mp3Normalize by compression to maximize RMS of sound levels

Page 7: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

STATION PLATFORM DOOR PANELS

• Four entrances per direction (northbound and southbound)• Eight entrances total per station• Seven stations

Approx. Size: 6’ x 14’ per set of doors (exact specifications below)

Page 8: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

3-SIDED SIGN

• Three 3-sided signs available

• Ability to be placed on any

station/location

Size: 23” x 67” per individual panel

Page 9: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

DIGITAL

Digital SpecificationsLength: .30 video/.15 static imagesFormat: JPEG, PNG and GIF 1920×1080 px

Guarantee 2x in 30 minutesMax 30 spots

CPM $1.86 (not unique eyeballs –based on typical ridership getting ON at specified stations.

(9) 42” LED SCREENS

(4) at MGM Station(pictured below)

(4) at Harrah’s Station

(1) LVCC Station(pictured on left)

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CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

MONORAIL MAGAZINE COVER

• Located on racks on all ticketing and

platform levels of Monorail stations.

• Distributed at all Monorail customer

service booths and desks

• Approximately 80,000+ distributed

monthly

Size:

Non-Bleed: 3.375” x 6.5”

Bleed: 4.25” x 7.25”

Trim: 4” x 7”

Page 11: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

STATION SAMPLING/PRODUCT IMMERSION

Product Sampling and Flyer Distribution opportunities available.

Approx. Space: 10’ x 10’ (additional signage or space requests subject to additional advertising fees)

Visible to:• Approximately 15,000 riders daily• More than 40,000 riders daily

on large convention days

All material rentals and staffing are responsibility of advertiser. Any food, beverage or publication distributionis subject to consideration and approval.

Page 12: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

Las Vegas Convention Center East Face Building Wraps and Billboard• Visible from all entrances/exits of the Las Vegas Convention Center• Visible to 40k+ vehicles per day; nearly double during events

*Signage may be subject to approval by Clark County, Nevada.

LV CONV CENTER STATION EXTERIOR

Location Description SizeApprox.

1 and 3 North and South Escalator Roof (each) 61’ h x 19’ w

2a Pedestrian Bridge Plexi Balcony(39 full panels, plus two smaller end panels = 41 total panels)

39 panels:57” h x 43”w each

2 end panels:57”h x 22”w

2b Pedestrian Bridge Metal Balcony(excluding metal mesh)

7’ h x 160’ w

4a South Sign/Billboard 12’ h x 43’ w

4b Mezzanine Level Escalator Roof 30’ h x 25’ w

4c Central Station Tower(immediately north of Mezzanine Escalator)

20’ h x 9.8” w

4d East Face Black Glass Area 12’h x 68’w

Page 13: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

Las Vegas Convention Center Southeast and Northeast Views• Visible from Las Vegas Convention Center North Hall, South Hall and adjacent hotel properties.• Both sides of the station have these advertising opportunities.

1

2

3

Location Description SizeApprox.

1 Tall Wall 58’ h x 16’ w

2 Elevator Shaft Wall 49’ h x 11’ w

3 Escalator Side 61’ long3’ wide along escalator

10’ wide at base

LV CONV CENTER STATION EXTERIOR (cont.)

*Signage may be subject to approval by Clark County, Nevada.

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CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

LV CONV CENTER STATION ENTRANCE COLUMNS

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CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

LV CONV CENTER STATION ENTRANCE HALLWAY

1

2

34

5

Page 16: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

LV CONV CENTER STATION LIGHTBOXES

Large Lightboxes located on the platform level• All convention riders must get on and get off from this level• 8 available locations (4 Northbound; 4 Southbound)

Approx. Size of each Lightbox: 68’’ h x 142’’ w

Page 17: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

LV CONV CENTER STATION EXIT CEILING

Page 18: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

LV CONV CENTER STATION ELEVATOR EXTERIOR

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CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

AdRail™ Escalator Hand Rail Wraps

AdRail™ Escalator Hand Rail Full Wraps

• Includes (2) Hand rails per escalator

• 100% engagement

(Currently available at LVMC Convention

Center Station and MGM)

Page 20: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

ADDITIONAL OPPORTUNITIES

left: Ticket Vending Machine Wall at Harrah’s Station Mezzanine Level

below: Stairs to Flamingo Station Mezzanine Level

Additional opportunities exist within all stations. Station or area domination costs are based on restrictions of Las Vegas Monorail to contract other opportunities during same week.

left: Roof of Harrah’s/The Quad/The LINQ

Station-visible to High Roller riders

Page 21: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

Product Type Specs Media Rate Estimated Production Cost

Train Exterior - Full Side

11’2.5”h x 118’w$35,000

$29,000 approx. (dependent upon die-cuts, window coverage)

Train Exterior - 50% wrap

5’h x 118’w$25,000

$23,000

Full Side Train Exterior & Interior

Exterior - 11’2.5”h x 118’w Interior -49”w x 11”h, 24 lightboxes/train

$42,000$23,000

$100/lightbox$6,000-$13,000 (dependent

upon interior graphics requested)

Train Interior -Lightboxes

49”w x 11”h,24 lightboxes/train $150/box

$100/lightbox

Train Interior:-Floor

-Wall & Door Interiors-Ceilings

Varies$15,000

$6,000-$13,000 (dependent upon coverage)

Train Interior - End Panels

110” w x 36”h$1,000 each $350/panel

Train Audio:30, 44 kHz, 16 bit, mono

in.wav or .mp3 file

$3,000/spotDeliver produced and

ready to install

Digital .30 video or .15 staticJPEG, PNG and GIF

1920×1080 px

$500/.30 video$300/.15 static

Deliver produced and ready to upload

Station Platform Door Panels - full coverage

(perf vinyl on windows)

7 stations available

Total surface area approximately 6’ h x 14’

w per set of doors

$9,000 per station at all stations except Sahara.

$4,000 at Sahara

$9,500

2018 CONVENTION RATE CARD

Page 22: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

Product Type Specs Media Rate Estimated Production Cost

3-sided sign

(7 signs available)

23” x 67” per side (3 sides per sign) $650/side, $1950/sign $200 per side, $600/ sign

Station Ticketing Wall (Harrah’s/Quad/Linq

Station& Flamingo/ Caesars

Palace Station)

87” h x 312”w $3,000Each location, 2 locations

available

$3,000Each location, 2 locations

available

Station Pillars (Harrah’s/Quad/Linq

Station& Flamingo/ Caesars

Palace Station)

116”h x 59”w -each side 4 sides total

$3,500Each location, 2 locations

available

$4,200Each location, 2 locations

available

Elevator WrapsFull Wrap Approximately 96”wx 144” h

Full wrap: $4,000 eachPartial top wrap: $1,800Partial bottom wrap: $3,000

Full Wrap: $2,900Partial top wrap: $1400Partial bottom wrap: $1550

Monorail Magazine Cover

One available

Non-Bleed: 3.375” x 6.5”Bleed: 4.25” x 7.25”Trim: 4” x 7”

$8,000Includes one interior page for editorial/article

Included – artwork is due by January 28, 2017

Station Sampling/Product Immersion

10’ x 10’Additional signage or

space requests subject to additional

advertising fees

$3,500/4-houractivation/location (two activations to reach morning and evening conventiontraffic)

$500 cleaning fee for entire duration of activation,

regardless of number of days, all other production at advertiser’s discretion

2018 CONVENTION RATE CARD

Page 23: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

Product Type Specs Media Rate Estimated Production Cost

Las Vegas Convention Center Station Interior

LVCC Station Entrance Hallway walls (page 12)

1. Left glass wall: 40’w x 9’h2. Right glass wall: 25’ w x 9’ h3. Left wall beside escalator: 25’ w x 7’ h4. Right wall beside stairs: 25’’w x 10’h5. Center wall above escalator/stairs: 12’w x 11’ h

$28,000 $12,100

Escalator Hand Rail Wraps

Varies $8,000.00(per escalator)

$7,500.00 (perescalator)

LVCC Station Exit Hallway Ceiling

10’ w x 12’ h $15,000 $2100

LVCC Station Interior Lightboxes: (8 available)

68” h x 142”w $2,500 each $1,100 each

LVCC Entrance Columns

(4 available)

10’ h x 13’ w around $2,000 each $1,000 each

LVCC Station EntranceWall

8’h x 8’w $2,500 $650

2018 CONVENTION RATE CARD

Page 24: EXPERIENTIAL MARKETING - KBIS...EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas

CONTACT:Ingrid Reisman

Las Vegas Monorail CompanyDirect: 702.699.8219

[email protected]

All information provided herein is proprietary and confidential.

Las Vegas Convention Center Station Exterior North & South Escalator

Roof61’h x 19’w $16,000 (each) $12,000 (each)

Pedestrian Bridge Plexi 39 panels: 2-sided: $17,000 All panels: $11,000

Balcony 57”h x 43”w eash 1-sided: $10,000 10 panels: $4,200

(39 full panels, plus 2 2 end panels:57”h x 22”w

20 panels: $7,000

smaller end panels =41 total panels

30 panels: $9,200

Pedestrian Bridge Metal Balcony

(excluding metal mesh)

7’h x 160’w $10,000 $30,000

South Sign/Billboard 12’h x 43’w $10,000 $10,000

Mezzanine Level Escalator Roof

30’h x 25’w $8,000 $8,000

Central Station Tower (immediately north of Mezzanine Escalator)

20’h x 9’8”w $8,000 $6,000

East Face Black Glass Area 12’h x 68’w $12,000 $15,000

Tall Exterior Wall 58’h x 16’w $10,000 (each side) $13,000 (each side)

Exterior Elevator Shaft Wall 49’h x 11’w $8,000 (each side) $9,000 (each side)

Escalator Side 61’ long3’ wide along

escalator 10’ wide at base

$8,000 (each side) $11,000 (each side)

2018 CONVENTION RATE CARD