EXPERIENTIAL MARKETING - KBIS ... EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should...

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Transcript of EXPERIENTIAL MARKETING - KBIS ... EXPERIENTIAL MARKETING & BRAND IMMERSION Why your brand should...

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    EXPERIENTIAL MARKETING & BRAND IMMERSION

    Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas Convention Center Station areas.

    The Las Vegas Monorail: • Carries more than 5 million passengers annually. • Is visible daily to more than 40,000+ automobiles (taxis, cars, shuttles) in the Strip area. • Is visible to approximately 10,000 hotel rooms. • Has seven stations and platforms to showcase your brand. • Has nine trains to create immersive mobile environments. • Is a perfect addition to your client’s presence in Las Vegas!

    Las Vegas Monorail Customers: • Are Las Vegas visitors - 97% of riders are visiting Las Vegas for business, pleasure or both. • Have discretionary income – more than 25% have annual household income of over $100k;

    half earn over $75,000 • Are educated – majority have college degrees. • Are mobile – 45% of customers stay at a property not connected to the system. • Fly to Las Vegas - 9 out of 10 travel to Las Vegas via air. • 30% are International visitors. • 30% are millenials. • 19% are business travelers.

    Las Vegas Monorail Spending Habits: • Total Gaming and Non-Gaming Expenditures: $1,594.26 (vs $988.95 non-monorail visitor) • Total Non-Gaming Expenditures: $1,131.85 (vs $634.24 non-monorail visitor) • Average Spent per Trip on Shopping: $263.67 (vs $136.85 non-monorail visitor) • Average Spent per Trip on Entertainment/Show: $96.27 (vs $36.77 non-monorail visitor) • Average Spent per Trip on Food/Drink: $387.93 (vs $263.93 non-monorail visitor)

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    We invite you to visit our website: www.lvmonorail.com www.lvmonorail.com

    3.9 MILES OF ADVERTISING OPPORTUNITY

    mailto:[email protected] http://www.lvmonorail.com/

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    TRAIN WRAPS

    Visible to: • 40k+ vehicles per day annualized, but

    significantly more during conventions • All Las Vegas Convention Center attendees

    Approximate Size of 50% wrap: 5’ h x118’ w

    Train Side Approximate Size: 11’2.5” h x 118’ w

    (Intel example to right)

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    TRAIN INTERIOR PRODUCTION

    Train interiors are a creative way to fully immerse convention attendees in your client’s brand! (Can include train audio throughout Monorail system.)

    Available Imaging Areas: (all four cars of one train)

    • Floor • Wall and Door Interiors • Ceilings • Back panels • 24 Lightboxes available per train

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    IN-TRAIN LIGHTBOXES & BACK PANELS

    In-Train Overhead Lightboxes Approx. Size per lightbox: 49’’ w x 11’’ h

     6 Spots Per Car - 24 Per Train  216 Total

    Back Panel Approx. Size: 110’’ w x 36’’ h

     2 Spots Per Car – 8 Per Train  72 Total

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    IN-TRAIN AUDIO

    In-Train :30 Audio Spot

    Plays in all trains in a designated location. (Client to provide finished spot in required format.)

    In-Train Audio Specifications Length: :30 Sample Rate: 44 kHz Performance: 16 bit, mono File Format: .wav or .mp3 Normalize by compression to maximize RMS of sound levels

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    STATION PLATFORM DOOR PANELS

    • Four entrances per direction (northbound and southbound) • Eight entrances total per station • Seven stations

    Approx. Size: 6’ x 14’ per set of doors (exact specifications below)

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    3-SIDED SIGN

    • Three 3-sided signs available

    • Ability to be placed on any

    station/location

    Size: 23” x 67” per individual panel

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    DIGITAL

    Digital Specifications Length: .30 video/.15 static images Format: JPEG, PNG and GIF 1920×1080 px

    Guarantee 2x in 30 minutes Max 30 spots

    CPM $1.86 (not unique eyeballs – based on typical ridership getting ON at specified stations.

    (9) 42” LED SCREENS

     (4) at MGM Station (pictured below)

     (4) at Harrah’s Station

     (1) LVCC Station (pictured on left)

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    MONORAIL MAGAZINE COVER

    • Located on racks on all ticketing and

    platform levels of Monorail stations.

    • Distributed at all Monorail customer

    service booths and desks

    • Approximately 80,000+ distributed

    monthly

    Size:

    Non-Bleed: 3.375” x 6.5”

    Bleed: 4.25” x 7.25”

    Trim: 4” x 7”

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    STATION SAMPLING/PRODUCT IMMERSION

    Product Sampling and Flyer Distribution opportunities available.

    Approx. Space: 10’ x 10’ (additional signage or space requests subject to additional advertising fees)

    Visible to: • Approximately 15,000 riders daily • More than 40,000 riders daily

    on large convention days

    All material rentals and staffing are responsibility of advertiser. Any food, beverage or publication distribution is subject to consideration and approval.

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    Las Vegas Convention Center East Face Building Wraps and Billboard • Visible from all entrances/exits of the Las Vegas Convention Center • Visible to 40k+ vehicles per day; nearly double during events

    *Signage may be subject to approval by Clark County, Nevada.

    LV CONV CENTER STATION EXTERIOR

    Location Description Size Approx.

    1 and 3 North and South Escalator Roof (each) 61’ h x 19’ w

    2a Pedestrian Bridge Plexi Balcony (39 full panels, plus two smaller end panels = 41 total panels)

    39 panels: 57” h x 43”w each

    2 end panels:57”h x 22”w

    2b Pedestrian Bridge Metal Balcony (excluding metal mesh)

    7’ h x 160’ w

    4a South Sign/Billboard 12’ h x 43’ w

    4b Mezzanine Level Escalator Roof 30’ h x 25’ w

    4c Central Station Tower (immediately north of Mezzanine Escalator)

    20’ h x 9.8” w

    4d East Face Black Glass Area 12’h x 68’w

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    Las Vegas Convention Center Southeast and Northeast Views • Visible from Las Vegas Convention Center North Hall, South Hall and adjacent hotel properties. • Both sides of the station have these advertising opportunities.

    1

    2

    3

    Location Description Size Approx.

    1 Tall Wall 58’ h x 16’ w

    2 Elevator Shaft Wall 49’ h x 11’ w

    3 Escalator Side 61’ long 3’ wide along escalator

    10’ wide at base

    LV CONV CENTER STATION EXTERIOR (cont.)

    *Signage may be subject to approval by Clark County, Nevada.

    mailto:[email protected]

  • CONTACT: Ingrid Reisman

    Las Vegas Monorail Company Direct: 702.699.8219

    [email protected]

    All information provided herein is proprietary and confidential.

    LV CONV CENTER STATION ENTRANCE COLUMNS

    mailto:[email protected]