Experiential entrepreneurship education

EXPERIENTIALENTREPRENEURSHIPEDUCATION

TEACHING ENTREPRENEURSHIP ISHARD

LACKS AN END-TO-ENDPROCESS

RIGOROUS EXPERIENTIAL ASSESSABLE

Everything that needs testing

Business Model Canvas

Assumption

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5 AssumptionsProcess

1 Principle5 assumptions

CUSTOMERS DON’T BUYproductsCUSTOMERS BUY SOLUTIONS TOproblems

ASSUMPTIONYou can find

people trying to solve the problem

They want your help solving it

They will “pay” you to solve it

You can solve it

You will achieve Product-Market

Fit

TEST

Manual solution

Cold outreach,Ads.Pre-Sales, LOIs

Product, large segments, etc.

CustomerInterviews

Utility Testing

Offer Testing

Currency Testing

Scaling to Fit

Finding Early Adopters

PHASE

S OFC C

FUU O

5 Phases

FOCUS Framework

S OFC C

FUU O

5 Phases

FOCUS Framework

1. Concrete steps

1 23 4 56 ...

2. Orders the steps

3. Exercises & tools for each step

FOCUS 1.2

Idea generation

UnderstandGeneralize

ApplyProduce Results

Process AssessTest

1. What are the 3 requirements of a Success Metric?

2. List 2 types of B2B pricing experiments.

3. Compare a Wizard of Oz MVP to a Concierge MVP.

Test



Process AssessTestCase Study

1. Celeste wants to start an autonomous lawn mower business. What assumption should she validate first, and how should she validate it?

2. Tyree’s website is getting a lot of traffic, but isn’t generating many leads. What should he do to figure out why?

Case study



Process AssessTestCase StudyRun Experiments

Instructionindividualized



Process AssessTestCase StudyRun ExperimentsValidate Business Model

LACKSPROCESS

Everything that needs testing

Business Model Canvas

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How do they run them?

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5 AssumptionsProcess

S OFC C

FUU O

5 Phases

FOCUS Framework

S OFC C

FUU O

5 Phases

FOCUS Framework

1. Concrete steps

1 23 4 56 ...

2. Orders the steps

3. Exercises & tools for each step

TEACHING ENTREPRENEURSHIP ISIMPACTFUL

FOCUS Framework

60-Day Eval

1 copy10+

copies20+

copies

Focus in your class5 workbooks / 40+ exerciseseBooks $99 / print $199Your eBooks free / $20 off student copiesYour print workbooks free / $40 off student copies

EXPERIENTIALENTREPRENEURSHIPEDUCATION

Experiential entrepreneurship education

Education

Transcript of Experiential entrepreneurship education